What risks exist from the emerging threat of the New World screwworm? In this latest episode of The Bull Pen, Montie Soules, CEO of the American Shorthorn Association, visits with Dr. Jason Cleere of Texas A&M AgriLife Extension. Dr. Cleere discusses the need for industry awareness and preparedness, drawing on his expertise in beef cattle health, nutrition, and extension education at Texas A&M. Cleere explores how and why cattle moving into and out of Texas and other states are free of the parasite, which does not exist in the U.S., and currently represent no threat to herds in other states.

This episode of The Shorthorn Bull Pen takes you inside the boardroom as Montie Soules visits with all nine members of the 2024–2025 American Shorthorn Association Board of Directors. The conversation offers a unique look at the leadership guiding the breed forward. Each director reflects on their time serving the ASA, the experiences that have shaped their perspective and the shared commitment that unites them in working for the betterment of the Shorthorn breed, even with differing opinions.

In this episode of The Shorthorn Bull Pen, Montie Soules sits down with newly appointed National Western Stock Show CEO Wes Allison on the grounds of the renovated complex. With the 2026 show set to debut all-new facilities, Wes shares what exhibitors and attendees can expect from the next era of this iconic event. Montie calls it “a new ballgame,” as the upgrades promise unmatched opportunities for breeders, associations and buyers alike. Plus, Wes reveals an exciting change to the Supreme Junior Heifer Drive you won’t want to miss.

Mark Anderson, Executive Director of the North American Limousin Foundation and President of the U.S. Beef Breeds Council, sits down with Montie Soules to discuss the critical role of accurate carcass data and certified ultrasound in advancing beef genetics. With decades of feedyard experience and leadership in breed collaboration, Anderson explores how genomics, data integrity and emerging technologies like artificial intelligence are transforming cattle breeding and production. This forward-thinking conversation reveals how the industry is leveraging innovation to boost efficiency and profitability for the next generation of cattle producers.

Outgoing ASA President Lee Miller sits down with Montie Soules to reflect on six years of progress and the road ahead for the American Shorthorn Association. From expanding commercial relevance and improving genetic tools to building a united board focused on strategic growth, Miller shares how the Association is positioning itself for long-term success. With a firm grasp on both tradition and innovation, this conversation highlights how Shorthorn breeders are aligning with industry demands — delivering the kind of maternal strength, carcass quality and data-backed value today’s producers are looking for.

Katrina Huffstuttler, immediate past president of the Livestock Publications Council and part of the Grant Company team, joins Montie Soules to explore the evolving landscape of agricultural communications. Drawing on her leadership in one of ag media’s most influential organizations, Katrina shares valuable insights on the challenges and opportunities facing PR professionals—from mastering social media’s fast pace to navigating artificial intelligence’s role in storytelling. This episode offers a unique inside look at how ag communicators are shaping the future of beef industry messaging and advocacy.

As the face of R.A. Brown Ranch’s growing social media presence, sixth-generation rancher Tucker Brown is reaching millions of viewers each month, sharing the realities of ranch life and advocating for the beef industry. In this episode, Tucker joins Montie Soules to discuss the power of connecting with the public, the responsibility of producers to engage with consumers, and how he balances advocacy with the ranch’s commitment to raising high-quality bulls for commercial cattlemen.