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Episode 791 | Tuesday, January 20, 2026, at 6:00 pm EST | The Sharvette Mitchell Radio Show

Founder and CEO of Bawse Lifestyle and the creator of the Bawse Life Blueprint™, a movement designed to help women build unshakable confidence, overcome self-doubt, and step into the CEO role of their lives. As a Life Coach and Empowerment Curator, she guides women in rewriting their stories, walking in purpose, and taking intentional action toward the life they desire. Known as your #1 Virtual Goal Pusher, she is dedicated to seeing women win and reminding them of who they are every step of the way. ​ Quella served as the Board Member Chair of PSB Inc. for ten years, focusing on leadership development and community empowerment. She is also an author and award-winning DIVA who has been featured in the Richmond Times-Dispatch (2012), Richmond Free Press (2013), Urban Girlz Magazine (2017), and Queen Size Magazine (2019). Her work has been recognized through the NAUW Unsung Hero Award (2018), the Central Virginia African American Chamber of Commerce Business Award (2022), and as a HERos Nominee (2025). ​ Her impact in education includes partnering with Virginia State University to establish a campus chapter supporting students navigating self-esteem and confidence challenges, where she also hosted empowerment workshops to help them grow personally and academically. Quella continues to inspire women to rise, lead, and live life on their own terms with confidence and intention.

www.bawselifestyle.com

https://www.instagram.com/Bawselifeblueprint/

https://www.instagram.com/Bawselifestyle/

https://www.instagram.com/Bawselifestyle_

Webinar-
Marketing That Supports Your Practice: A Visibility Framework for Women Therapists & Mental Health Professionals.
When: Saturday, Jan 31, 2026 10:00 AM Eastern Time
Register for this meeting:

https://us02web.zoom.us/meeting/register/n5TkVvx2RRSoApCBSeJytA

The Sharvette Mitchell Radio Show | www.Sharvette.com

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In this bonus segment, featuring Lance and Sky, who watched the most recent webinar where marketing consultant Sharvette Mitchell introduces her Visibility Framework - The Platform Builder® , a strategic model designed to help mental health professionals and therapists grow their personal brands.

This is their audio overview without spilling any of the beans!

The webinar presentation outlines several key "layers" for building a professional platform, beginning with defining specific products and services and establishing a consistent visual brand.

Sharvette Mitchell emphasizes the importance of content marketing through social media, email, and video to establish a brand voice that builds trust with potential clients.

She also encourages practitioners to pursue public speaking, media appearances, and book publishing to solidify their authority and expand their reach. Throughout the session, Mitchell addresses common barriers like introversion and lack of confidence, urging attendees to prioritize their mission over their fears.

The sources ultimately serve as a guide for clinicians to transition from quiet practitioners to recognized industry experts.

*Transparency note: Lance and Sky are AI hosts!

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Therapists: If you’re ready to stop overthinking visibility and start showing up with intention, join Sharvette Mitchell for her next free webinar on January 31st designed specifically for therapists and licensed mental health professionals.

👉 Save your seat— https://us02web.zoom.us/meeting/register/n5TkVvx2RRSoApCBSeJytA

In addition, you may be a great fit for The Platform Builder® Program - Learn more and schedule a conversation at https://myacademy.biz/platform/

Also check out the information booklet about the program:
https://simplebooklet.com/theplatformbuilder

The Sharvette Mitchell Radio Show | www.Sharvette.com

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Dr. GiTonya L. Parker, commonly known as Dr. Gi, is a seasoned grants management expert, educator, and nonprofit capacity-building strategist with nearly 30 years of experience working with federal, state, and local government funding. She currently serves as a municipal Grants Coordinator, managing millions in annual grant funding, and leads Granted, a consulting brand focused on assisting small businesses, nonprofit groups, and small-to-midsize HBCUs in enhancing their grant readiness, funding strategies, and compliance systems. Dr. Gi combines technical expertise with heartfelt leadership. Her approach is based on servant and transformational leadership, focusing on identifying organizational gaps, developing sustainable funding solutions, and empowering mission-driven teams to succeed beyond just a single award. She has supported organizations through every stage of the grant lifecycle, from identifying opportunities and creating proposals to managing, monitoring, and closing grants. She holds a Doctorate in Organizational Leadership, with research focused on mentors' perceptions of self-connectedness, reflecting her long-standing dedication to mentoring, youth development, and community impact. Alongside her consulting work, Dr. Gi is an adjunct professor, public speaker, and trusted technical assistance provider, often leading workshops on grant management, financial sustainability, and organizational capacity building. Dr. Gi is a member of the National Grants Management Association, a certified technical writer, a DOJ-trained grants professional, and a peer reviewer for state and federal agencies. Through her business, Granted, she continues to promote equity, preparedness, and sustainability—helping organizations transition from seeking funding to managing impact. Dr. Gi is a proud Mom of two young men, Jabari and Jaedon, and serves the community as a member of Faith Community Baptist Church and Alpha Kappa Alpha Sorority, Incorporated.

"Prepared organizations don't just win grants - they manage them well, grow with intention, and lead with impact."

https://www.facebook.com/gitonya.parker

https://www.instagram.com/gitonyap/

https://www.linkedin.com/in/dr-gitonya-parker-269457368/

The Sharvette Mitchell Radio Show | www.Sharvette.com

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Episode 789 Tuesday, January 13, 2026, at 6:00pm EST | The Sharvette Mitchell Radio Show

Academically, Dr. Wilkins is a two-time alumnus of Virginia Union University, where he earned his Bachelor of Arts in Religious Studies on May 9, 2011, and his Master of Divinity from the Samuel DeWitt Proctor School of Theology on May 9, 2015. Continuing his commitment to spiritual and intellectual growth, Dr. Wilkins earned his Doctorate in Biblical Counseling with a focus on Pastoral Suicide and Burnout from North Carolina Theological Seminary. He is also a Board-Certified Christian Counselor through the National Association of Christian Counselors, equipping him to minister to the mental, emotional, and spiritual needs of leaders and congregations alike.

Dr. Wilkins is the CEO and Founder of The Bridge Household, a purpose-driven empowerment organization designed to provide safe, stable, and nurturing support for high school students facing housing insecurity. Through this platform, he mentors, trains, and equips individuals to live purposefully and lead with conviction. Dr. Travis Wilkins is the author of 3 books; The Pastors’ Sabbath, Dear Young King, and Stay Sharp.

Dr. Travis D. Wilkins is a passionate preacher, prophetic voice, and transformational leader committed to glorifying God through service, integrity, and excellence. He was licensed to preach the Gospel and affirmed into the office of Prophet in March 2011. Since that pivotal moment, Dr. Wilkins has faithfully embraced the call of God in his life with unwavering dedication. He is a proud member of Words of Deliverance Worldwide Ministries, where he serves faithfully and willingly under the dynamic leadership of Dr. Nikita Watson and Bishop James Watson. Under their covering, he has been deeply developed in the disciplines of integrity, spiritual maturity, and operational excellence—principles that shape both his ministry and his daily walk.

Purchase:

https://www.thebridgehousehold.net
https://www.facebook.com/TravisWilkins
www.instagram.com/Thebridgehousebold
https://www.linkedin.com/in/dr-travis-wilkins-027399201?utm_source=share_via&utm_content=profile&utm_medium=member_ios

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FREE Webinar-Marketing That Supports Your Practice: A Visibility Framework for Women Therapists & Mental Health Professionals.

When: Tuesday, Jan 20, 2026 07:00 PM Eastern Time
Register for this meeting:

https://us02web.zoom.us/meeting/register/z5bMFMZCTMG5QgDn1pQxiQ

OR
When: Saturday, Jan 31, 2026 10:00 AM Eastern Time

The Sharvette Mitchell Radio Show | www.Sharvette.com

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Marketing is shifting—and 2026 will reward small business owners who are intentional, human, and strategic with how they show up.

In this episode, I break down six key marketing trends shaping 2026, specifically for small businesses, solopreneurs, and entrepreneurs with lean teams (0–15 employees). These are not buzzwords or big-brand strategies—they’re practical shifts you can actually implement without a massive budget or staff.

We talk about how AI and human creativity work together to differentiate your brand, why collaborations and shared audiences are becoming one of the fastest paths to growth, and how smaller, intentional events are outperforming large conferences when it comes to trust and conversions.

I also cover why short-form video still matters—but long-form content is making a comeback, how search is evolving beyond keywords into conversational, multi-format discovery, and why turning your brand into an experience (not just content) is essential for standing out in today’s crowded digital space.

If you’re planning your 2026 marketing strategy, feeling overwhelmed by trends, or trying to grow your visibility without burning out, this episode will help you focus on what actually works—and what to stop chasing.

🎧 Perfect for:

• Small business owners
• Coaches, consultants, and service providers
• Entrepreneurs building a personal brand
• Leaders planning ahead for 2026

👉 Listen in and choose one trend to start implementing now—because momentum beats perfection every time.

--- Schedule a meet and greet call at www.CallSharvette.com

The Sharvette Mitchell Radio Show | www.Sharvette.com

Listen and Subscribe to our Podcast: https://pod.link/281762250

Listen on Apple Podcast - http://itunes.apple.com/us/podcast/the-sharvette-mitchell-radio/id281762250

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If your marketing feels inconsistent, it’s probably not your offer...it’s how you’re thinking about your target market.

In this episode, marketing strategist and coach Sharvette Mitchell breaks down what a target market really is and why it’s more than just demographics or job titles. You’ll learn how your audience actually falls into three categories—hot, warm, and cold—and how each group requires a different content marketing approach to move them from awareness to action.

Whether you’re a professional service provider, coach, consultant, speaker, or entrepreneur, this conversation will help you market with more intention.

👉 Ready to apply this strategy to your own business?
Explore Sharvette Mitchell’s coaching services and get personalized support to clarify your messaging, strengthen your visibility, and build a marketing strategy that converts.

Schedule a complimentary "meet and greet" call at www.CallSharvette.com or https://sharvette.as.me/discoverycall

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Sharvette Mitchell, THE PLATFORM BUILDER®, is CEO of Mitchell Productions, which is a marketing and professional development firm based in Richmond, VA.

She was named one of the African American Marketing Association’s 2025 ‘50 Black Marketers to Watch’ for Content and Creative Excellence, a recognition of her leadership, creativity, and industry impact.

After a successful 25-year career in corporate America, with 20 of the years spent in training and development, Sharvette transitioned into full-time entrepreneurship in 2018. She is now focused on coaching and training small business owners across the country. Her ability to blend corporate insight with marketing has positioned her as a trusted advisor in personal branding, visibility strategy, and leadership development.

Sharvette is a graduate of Virginia Commonwealth University with a Bachelor of Science in Marketing. She is also a graduate of the Goldman Sachs One Million Black Women: Black in Business Program.

As a speaker, 8X author, 9X conference producer, and host of the Sharvette Mitchell Radio Show with 788+ episodes, her insights have resonated across various platforms.

Recognized in publications like Yahoo! Finance and HuffPost, and media outlets like CBS 6, Sharvette is a powerful advisor and consultant in today's competitive market.

The Sharvette Mitchell Radio Show | www.Sharvette.com

Listen and Subscribe to our Podcast: https://pod.link/281762250

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Episode 788 | December 9, 2025, at 6:00pm EST | The Sharvette Mitchell Radio Show

Our season finale!!!

Lashay Simmons Walker is the CEO and Lead Lash Artist of Lashay Lash, a luxury beauty studio in Richmond, VA. With a bachelor’s degree in paralegal studies and an MBA, she blends strong business strategy with beauty expertise to help women look and feel powerful. Over the last four years, Lashay has built her business into a six-figure brand while balancing motherhood, education, and entrepreneurship. She specializes in natural yet elevated lash enhancements and is passionate about delivering a luxury client experience. Now expanding her impact, Lashay is launching a digital lash training program and offering 1:1 business coaching to help beauty professionals grow profitable service-based businesses with confidence and clarity. Her mission is simple: empower women to step boldly into success, transform their confidence, and create the life they deserve.

https://lashaylash.glossgenius.com
https://www.facebook.com/share/1BjmTxToLv/?mibextid=wwXIfr
https://www.instagram.com/lashaylash_

The Sharvette Mitchell Radio Show | www.Sharvette.com

Listen and Subscribe to our Podcast: https://pod.link/281762250

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In this 10 minute bonus episode, I’m breaking down exactly what smart small business owners should be focusing on right now to set themselves up for a profitable new year.

We’re diving into the REAL questions your customers are asking, what they’re searching for across the web, and the simple shifts you can make to position your business as the go-to choice in your industry.

You’ll learn:

• What your customers are prioritizing at this time of year
• Simple content ideas you can use immediately

Whether you’re a coach, consultant, speaker, beauty professional, therapist, realtor, creative, or any service-based entrepreneur, this episode gives you actionable marketing strategies to grow your brand and elevate your positioning.

If you’re ready to increase visibility, attract more clients, and market your business with confidence — we should chat! Schedule a "meet and greet" call at www.CallSharvette.com

The Sharvette Mitchell Radio Show | www.Sharvette.com

Listen and Subscribe to our Podcast: https://pod.link/281762250

Listen on Apple Podcast - http://itunes.apple.com/us/podcast/the-sharvette-mitchell-radio/id281762250

Listen on Spotify - https://open.spotify.com/show/6Er67rVhcSqj8MO7ysL9bV

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Listen on Amazon Music Podcast: https://music.amazon.com/podcasts/7a6dbb45-abf8-4ce7-8202-116b3dbd3f31/the-sharvette-mitchell-radio-show