If I could go back and change ONE thing about my book launch, it wouldn’t be the writing.

It would be the marketing.

In this episode, I’m sharing the biggest mistake I made in my self-publishing journey: waiting until my book was finished to start marketing and advertising it.

I was so focused on writing the manuscript and figuring out the publishing process (hello, CreateSpace era 🙃), that I completely ignored pre-launch marketing. And that decision cost me visibility, momentum, and sales.

If you're an aspiring author, first-time self-publisher, or currently writing your book, this episode will help you avoid the same mistake.

We’re talking about:

• Why you should start marketing your book BEFORE it’s finished
• The difference between book marketing vs. book advertising

and more

Marketing is the message. Advertising is the method.

And people can’t buy a book they don’t know exists.

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Avoid these Self-Publishing Mistakes

In this episode, I share the six major changes I’m making as I rewrite and restructure my book, based on lessons learned since originally publishing it.

I walk through:

• Why I’m reworking the book title to better reflect the theme of pressure, fire, and transformation

• What I’d change about the cover design to clearly communicate the message

• The importance of adding stronger front matter and back matter

• How I’m turning loose sections into clear, cohesive chapters

• Why optimizing the book description matters for clarity and impact

This episode is for authors who are revising an older book, preparing a second edition, or realizing their story deserves a stronger structure and presentation.

5 Self-Publishing Mistakes to Avoid

You don’t need a dramatic life story to write a powerful book. You just need one small moment—and the message hidden inside it.

In this episode, I break down how to take a single experience and turn it into a full book, using a simple beginning–middle–end framework rooted in faith and storytelling.

We cover:

• How to identify the small moment worth writing about
• How to structure your story using beginning, middle, and end

• What to include before the defining moment

• How to write the tension, faith struggle, and transformation

• How to clarify the message and outcome of your testimony
  

If you’ve been stuck thinking your story “isn’t deep enough,” this episode will show you how everyday moments—confidence shifts, broken trust, personal growth, or faith trials—can carry a powerful message when told with intention.

Sis, books aren’t built on big events alone. They’re built on obedience, reflection, and one moment fully explored.

If you’re ready to stop doubting and start writing, this episode will help you take the next step.

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