Are you stuck between the girl boss hustle and the soft life era, wondering how you’re supposed to show up online while also raising tiny humans and running a real business?

In this episode, Ashley sits down with social media strategist and host of The Consistency Corner, Ruthie Sterrett, for part two of their conversation on content, consistency, and marketing in the messy middle of motherhood and entrepreneurship.

They talk about late school drop-offs, babies who need emergency baths before recordings, and the pressure to “should” all over your marketing… and then shift into a grounded plan for building a social media strategy that actually supports your business goals without burning you out.

You’ll hear about:

• Why social media alone is not a strategy (and what to focus on instead)

• How to define the job of your social platforms so you can ignore the noise

• Ruthie’s 5 C’s framework for consistent marketing in busy seasons

• Top, middle, and bottom of funnel content (and where Instagram fits)

• How to measure success beyond likes and viral moments

• What to outsource when you’re tired of doing it all yourself

This conversation is especially for founders who serve moms, creative entrepreneurs, and anyone tired of trying to keep up with every trend while juggling real life.

🎧 Start with part one over on The Consistency Corner, then pop back here for part two. Find + Connect with Ruthie: www.theconsistencycorner.com https://www.instagram.com/theconsistencycorner/ https://www.instagram.com/ruthie.sterrett/ Networking for Founders serving moms in business

Our Website:

www.themonarchdesign.co

The Monarch Experience

VIP Days

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@monarchdesignco

@selfmadelifepodcast

Struggling with your pricing? Feeling stretched thin but still worried about raising your rates? This episode is going to hit home.

In part three of my 7 Lessons in Seven Years series, I’m opening up about the money patterns that held me back in business—and the ones that helped me finally build something sustainable. I’m talking pricing fears, undercharging, shifting into profit-focused offers, the tax surprises that knocked me flat during maternity leave, and how I rebuilt my financial systems so I could support my family without drowning in stress.

If you’ve ever wondered: • “Who am I to charge more?” • “What if raising my rates scares people off?” • “How do I plan for taxes as a self-employed creative?” • “How do I make sure my offers actually make money?”

…this episode will feel like a breath of fresh air.

I’m breaking down what changed for me, what I wish I learned sooner, and the pricing and money shifts that helped me serve clients better and pay myself properly.

Hit play for an honest conversation that’ll help you rethink the way you charge, save, and grow—without the financial fog. Our Website: www.themonarchdesign.co The Monarch Experience VIP Days Freebie - 50 Instagram Prompts & 12 Canva Templates Instagram: @monarchdesignco @selfmadelifepodcast

If you’ve been feeling the pull to shift your business—or you’re already mid-pivot and questioning everything—you’re not alone. In this episode, Ashley opens up about the twists, turns, and reinventions that shaped her seven-year journey from calligraphy and wedding stationery to brand design, web design, VIP Days, and now mentoring other creatives.

She shares the real behind-the-scenes of closing her Etsy shop, walking away from offers that looked successful on paper, building a business through a pandemic, moving to a new city, and navigating two maternity leaves while growing into a creative director role.

You’ll hear: • Why your first offer isn’t meant to be your forever offer • How to recognize when something no longer feels like you • What shame and fear can teach you about alignment • How to update your messaging when you're shifting direction • Why thoughtful pivots often lead to your strongest season yet

If your business feels “off,” this conversation will help you trust your intuition, create space for what’s next, and make aligned moves without second-guessing yourself.

Feeling ready for clarity or support as you navigate your own shift? Explore Ashley’s 1:1 mentorship sessions for creative entrepreneurs who want more direction, confidence, and alignment in their next season.

Our Website: www.themonarchdesign.co 1:1 Mentorship Calls to support your next chapter The Monarch Experience VIP Days Freebie - 50 Instagram Prompts & 12 Canva Templates Instagram: @monarchdesignco @selfmadelifepodcast