I could tell you how much this podcast benefits me, but why would I? Let's talk about how this podcast can benefit you. Dale Carnegie puts the point across that if you want to convince someone of anything you should talk about how it can benefit them in this highly convincing episode.

This chapter contains the message to appreciate (not flatter) other human beings as appreciation is genuine and flattery is shallow. It talks about a humans' need to feel important and to starve someone of this requirement takes away their self-confidence and happiness. Therefore, by showing appreciation, you can let someone know that what they are doing is being noticed and valued.

Dale Carnegie's "How to Win Friends and Influence People" started the self-improvement industry which now spans the globe. The first book of the podcast tells you how to: make friends quickly and easily, win people over to your way of thinking, improves your conversation skills and become more entertaining, and acquire new clients and customers. It is my favourite self help book at the moment because it talks about exactly how to treat, behave and influence other humans in a completely understandable and inspiring way.