The Secrets to Marketing Your Event - Dean Schwartz - The MCC Show - Episode # 002
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The Secrets to Marketing Your Event - Dean Schwartz - The MCC Show - Episode # 002
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Get ready to learn how to customize your messaging to fit the needs of your chapter’s members. Dean Schwartz shares some of his experiences from serving as the MarCom Chair for multiple years. Discover how to figure out which channels work best, why there are different communication preferences in your chapter, and how to transition into your new role as the MarCom Chair.
Takeaways:
~The channels that you communicate with your chapter through will depend on what works best for the members of your chapter. You’ll probably need to test out several before finding the few that work well and are easy to use.
~When people are already engaged with the chapter, they won’t mind the messages, but people who aren’t very engaged may get annoyed at the messages you send.
~Different age groups prefer different methods of communication and you need to be cognizant of these different audiences.
~Try calling people to get them to come to events. It’s harder to say no when you’re actually on the phone 1-on-1 with a person.
~Before creating your messaging for an event, step back and think of why you go to these events.
~The relationships you develop with people are much stronger than any messaging campaign, regardless of how pretty the pictures may be.
~When you are coming in as a new MarCom Chair, try to spend a lot of time with the outgoing MarCom Chair and soak up everything they know about it.
Quote of the Show:
~“Relationships tend to be at the center of pretty much anything that you do” - Dean Schwartz
Links:
~LinkedIn: https://www.linkedin.com/in/soboconcepts/
~Email: dean@soboconcepts.com
~Twitter: https://twitter.com/soboconcepts~Company website: https://soboconcepts.com/
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The EO MCC Show is produced by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/