Send us burning questions, topic ideas, and things you’re loving about the podcast!

Building a Simple, High-Converting Website (Even if You're Just Starting Out)

In this episode, Alex and Grace share practical tips on creating a website that works for your photography or creative business—without the overwhelm. Whether you're in your first months or rebranding, learn how to keep it simple, effective, and aligned with your passion.

Key Topics:

• Why less is more: the 5 essential pages you need for your website
• How to choose the right platform — PixiSet, Wix, Squarespace, or Showit
• The importance of mobile optimization and easy user experience
• How to craft clear messaging that attracts clients and builds trust
• Secrets to setting pricing and service pages that invite inquiries without confusion
• Leveraging SEO and blogging to improve Google rankings
• The power of gallery apps and client portals for a memorable experience
• Integrating workflows with PixiSet and other tools for smooth operations

Resources & Links:

• PixieSet
• Wix
• Squarespace
• Showit

Remember: Your website is just the starting point. Focus on clarity, flow, and authenticity—those are the real conversion killers or boosters. Keep it simple, keep it real, and let your passion shine through your online space. And once you launch, you can always refine. The best part? You’re in control of building something that truly reflects YOU.

Connect with Alex & Grace:

• Alex - Instagram
• Alex - Website
• Grace - Instagram
• Grace - Website
• The Creative Table: For Photographers
• The Creative Table: For All Creators

Education:

• Grace - 1:1 Coaching
• The Beginner Photography Blueprint

Must-Have Systems

• Website - Pixieset
• CRM - Honeybook

Send us burning questions, topic ideas, and things you’re loving about the podcast!

In this episode, hosts Alex and Grace sit down with Kaitlin Hays — a full-time photographer whose passion for creative community and styling shoots is truly infectious. Kaitlin shares her journey from documenting her high school days to building thriving styled shoot retreats that challenge traditional photography boundaries and foster genuine connection. Whether you're a seasoned pro or just starting out, Kaitlin's insights on intentional creativity, community building, and the impact of stepping out of comfort zones will inspire you to rethink the way you approach your business and artistry.

Get in touch with Kaitlin:

• Kaitlin Hays Photo — Follow Kaitlin on her photography journey and retreats
• Inspired Retreats — Learn more about upcoming creative retreats

Special note: Want to level up your creative game? Kaitlin recommends just doing it — no perfect formula, just action and permission to be creative. So, whether you're dreaming of hosting a styled shoot retreat or feeling creatively stale, her story reminds us that the best work often begins outside of our comfort zones.

Connect with Alex & Grace:

• Alex - Instagram
• Alex - Website
• Grace - Instagram
• Grace - Website
• The Creative Table: For Photographers
• The Creative Table: For All Creators

Education:

• Grace - 1:1 Coaching
• The Beginner Photography Blueprint

Must-Have Systems

• Website - Pixieset
• CRM - Honeybook

Send us burning questions, topic ideas, and things you’re loving about the podcast!

In this episode, hosts Alex and Grace share their honest insights into how photographers can strategically build their first portfolio—no magic, just real-world experience, experimentation, and intentionality. Whether you're just starting out or looking to refine your approach, this episode is packed with practical tips, encouraging advice, and lessons learned from years of experience.

Key topics:

• The importance of a strategic approach to free shoots: aligning with your niche and growth goals
• Using free sessions as research and development labs: testing lighting, poses, locations, and editing styles
• Reframing free shoots as marketing tools: reviews, referrals, and future client confidence
• Setting expectations beforehand: transparency with clients about your learning process
• The significance of capturing work you love and that reflects your ideal clients
• Navigating the evolution of your editing style and staying authentic to your evolving vision
• The value of shadowing experienced photographers, especially for wedding work
• How to gather and leverage reviews and social proof to grow your business

This episode is all about embracing the messy, imperfect, and crucial first steps toward building a portfolio that truly reflects your passions, skills, and voice as a photographer. Remember—your learning lab starts now. So grab your camera, set your expectations, and shoot deliberately to grow into the artist you’re destined to be!

Connect with Alex & Grace:

• Alex - Instagram
• Alex - Website
• Grace - Instagram
• Grace - Website
• The Creative Table: For Photographers
• The Creative Table: For All Creators

Education:

• Grace - 1:1 Coaching
• The Beginner Photography Blueprint

Must-Have Systems

• Website - Pixieset
• CRM - Honeybook