『The STR Sisterhood』のカバーアート

The STR Sisterhood

The STR Sisterhood

著者： Stacey St. John
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 Whether you’re brand new to Airbnb or an experienced Superhost, you’re giving yourself the gift of financial freedom and FUN when you enter the short-term rental space. If there’s anyone who knows this, it’s Stacey St. John. She built a 7-figure STR portfolio in less than two years and was able to leave her W2 thanks to the earnings from her properties. Today, she’s living the life she was always meant to live – on her terms. And on her new podcast, The STR Sisterhood, she’s sharing how you can, too! On this show, it’s all about you and your short-term rental journey. You’ll hear actionable advice from industry experts as well as inspiring stories from real women about their experiences, achievements, frustrations, and challenges…and how they’ve managed to turn their short-term rental dreams into reality. If you’re an ambitious woman who’s looking to have a 5-star Airbnb business on your hands without having to sacrifice the things you love, then tune in every week for all the goodness!Stacey St. John マネジメント・リーダーシップ リーダーシップ 経済学
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  • Data to Dollars: Turning STR Metrics into Money Moves with Carolyn O’Brien Are you ready to transform your data from a confusing mess into your business’s most powerful growth strategy?

    Data to Dollars: Turning STR Metrics into Money Moves with Carolyn O’Brien Are you ready to transform your data from a confusing mess into your business’s most powerful growth strategy?
    2025/07/15
    In this episode, I sit down with dashboard and data visualization expert Carolyn O’Brien, who’s on a mission to make data not just understandable—but actionable. Carolyn shares her journey to becoming a data visualization guru, helping entrepreneurs ditch the overwhelm and step confidently into data-driven decision-making. Together, we dive into how visualizing your business metrics—through simple, beautiful dashboards—can unlock powerful strategic insights. Think you’re “not a numbers person”? Think again. Carolyn walks us through how anyone can build a custom dashboard that tells you exactly what’s working (and what’s not)—from property performance and booking trends to revenue optimization and ROI. And here’s the best part: Carolyn and I are teaming up for a three-day “Data to Dollars Challenge” this August! You’ll learn how to build your very own real-time, visually stunning dashboard that helps you grow smarter, not harder. Whether you’re managing a single unit or scaling a full portfolio, this episode will change the way you think about data forever. No more guessing. No more overwhelm. Just clarity, confidence, and serious business intelligence. Let’s turn your data into dollars! Here is the link to join the challenge! HIGHLIGHTS AND KEY POINTS: [01:17] A short introduction about our guest Carolyn O’Brien and how she help business owners understand data and metrics [03:28] Carolyn shares the game-changing power of visualizing business data and her clients’ feedback [04:27] Carolyn emphasizes that data doesn’t have to be overwhelming—especially for those intimidated by spreadsheets [06:56] Carolyn’s strategy for making data review a weekly habit that drives better business decisions [08:36] Carolyn’s perspective on how clarity with numbers transforms business decisions [12:36] How clear, visual data not only improves business strategy but also strengthens communication between partners who co-invest [15:08] Carolyn explains how visual dashboards empower women to confidently engage with their numbers [22:38] How Carolyn's dashboard design unlocks smarter decisions in the short-term rental space [23:57] Carolyn emphasizes the value of integrating Airbnb data into custom dashboards to offer clarity and context for short-term rental owners [25:38] Introducing “The Data to Dollars Challenge” – a three day challenge to empower and help short-term rental hosts turn their data into actionable business insights [29:07] Carolyn offers advice to anyone intimidated by numbers or spreadsheets, especially those intrigued by the upcoming workshop but feeling hesitant [30:04] The lightning round Golden Nuggets: “Getting started doesn't mean tracking everything, because tracking too many numbers is almost just as bad as not tracking anything at all.” “Data can help back up so many different decisions, no matter what type of business you're in, no matter what size of business you're in.” “It's so critically important now, even more than ever, that we are making strategic decisions when it comes to our portfolio, when it comes to our investing, when it comes to perhaps what properties we want to, you know, redeploy money from.” “Sometimes you can learn from someone what not to do, which is more helpful than someone telling you what to do.” This episode is brought to you by ⁠⁠⁠Lodgify⁠⁠⁠! Ready to take control of your vacation rental business? With Lodgify, you can build your own direct booking website and manage all your reservations in one place — no middleman, no extra fees. 👉 Use the code STRSH20 at checkout for 20% off any yearly plan and start owning your bookings today. 🔗 ⁠⁠⁠Visit Lodgify.com Let’s Connect! Instagram: https://www.instagram.com/carolynobrienstrategist/ Website: metricssuccess.com Enjoyed the show? Subscribe, Rate, Review, Like, and Share!
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    40 分
  • Designing Million-Dollar Rentals: Ishita Lalan’s Bold Approach to Short-Term Rental Design ROI

    Designing Million-Dollar Rentals: Ishita Lalan’s Bold Approach to Short-Term Rental Design ROI
    2025/07/08
    Are you ready to turn your short-term rental from basic to breathtaking—and bankable through strategic short-term rental design? In this high-impact episode, I sit down with Ishita Lalan, a powerhouse designer who's redefining what it means to design for profitability. With a background that spans architecture, Bollywood set design, and over 300 short-term rental design projects, Ishita brings a unique, globally inspired approach to transforming properties into wealth-building machines. We explore how intentional short-term rental design can dramatically boost your property's value—sometimes by hundreds of thousands of dollars. Ishita shares the story of a once-overlooked Asheville home that skyrocketed from $850,000 to $2.1 million in just four months through targeted design upgrades. But this conversation goes way beyond aesthetics. From maximizing "heads in beds" to leveraging market-specific design strategies, Ishita reveals the behind-the-scenes decisions that separate top-performing rentals from the rest. She also unpacks the costly mistakes investors often make—and how to avoid them if you want real ROI. If you're ready to see your short-term rental as both a stunning space and a serious investment, this episode will show you exactly how to design with purpose, power, and profit in mind. HIGHLIGHTS AND KEY POINTS: [00:59] A short introduction about our guest Ishita Lalan and shares the foundation of her work as both an investor and a designer [03:12] Ishita shares how short-term rental design makes it the perfect culmination of her life experiences and professional passions [08:36] What are some of the best upgrades that Ishita is seeing to drive impact when it comes to return on investment with property upgrades these days [15:11] How Ishita manages multiple projects across different geographies successfully and opens up about a challenging project in Tennessee that didn’t go as planned [19:03] Ishita breaks down how thoughtful design, strategic layout changes, and underutilized space conversions can unlock major equity gains and long-term wealth [27:09] What are some of the most common mistakes that Ishita is seeing these days in short term rental design [31:34] Ishita shares how strategic design—even within the confines of a small condo—can create impact, boost functionality, and help listings stand out [37:52] Ishita shares how thoughtful, minimalist, and upscale design plays just as vital a role in urban rentals as it does in vacation properties [43:22] Ishita explains the importance of the design process should be collaborative, phased, and tailored—not a one-size-fits-all handoff [45:52] Why Ishita encourages getting a designer and emphasizes the importance of designing with detachment, market appeal, and long-term goals in mind [48:49] The lightning round Golden Nuggets: “Short term rental has been a game changer in my life as an investor. It has literally changed our lives, not only my own, but it had a ripple effect in our family's life as well. We are able to have financial freedom.” “We need to be able to be in constant communication with our contractors. And setting expectations for those contractors is absolutely critical.” “I'm a big believer that a vacation should start from the minute your guest steps in on your doorstep, and they should feel like that's where the vacation starts.” This episode is brought to you by ⁠Lodgify⁠! Ready to take control of your vacation rental business? With Lodgify, you can build your own direct booking website and manage all your reservations in one place — no middleman, no extra fees. 👉 Use the code STRSH20 at checkout for 20% off any yearly plan and start owning your bookings today. 🔗 ⁠Visit Lodgify.com Let’s Connect! Instagram: https://www.instagram.com/ishita.interiors Facebook: https://www.facebook.com/ishita.nagda/ Enjoyed the show? Subscribe, Rate, Review, Like, and Share!
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    59 分
  • How Anja Schaer Said Yes to Risk and Built a Life of Freedom with Short-Term Rentals

    How Anja Schaer Said Yes to Risk and Built a Life of Freedom with Short-Term Rentals
    2025/07/01
    What if the key to building your dream Airbnb business was hidden inside a bold decision—and one life-changing Facebook ad? In this powerful episode of The STR Sisterhood podcast, I sit down with Anja Schaer, a fearless short-term rental investor whose journey is anything but ordinary. From growing up behind the Berlin Wall to building a thriving portfolio of Airbnb and mid-term rental properties in Atlanta, Anja’s story is a masterclass in reinvention and real estate success. We talk about her surprising pivot—from running a lighting store to diving headfirst into the world of Airbnb hosting and property investing. It all began with a single Facebook ad and a $35,000 coaching program that changed the trajectory of her life. Anja shares the mindset shifts that helped her break free from limiting beliefs, the power of risk in growing a short-term rental business, and how her East German upbringing shaped her relentless pursuit of freedom and financial independence. But this episode isn’t just about real estate—it’s about reclaiming your story and designing a life you love. Anja also reveals how she’s using hybrid rental strategies (think Airbnb meets mid-term stays) to scale smarter—and how she's empowering other women to build wealth through property-backed income. If you’ve ever felt the pull to do something bigger, this episode is for you. You’ll walk away with inspiration, practical takeaways for your Airbnb business, and a fresh reminder that sometimes the boldest leaps bring the biggest rewards. Tune in now—and get ready to dream bigger, invest smarter, and live life on your terms. HIGHLIGHTS AND KEY POINTS: [01:30] A short introduction about our guest Anja Schaer and a glimpse on her short-term rental portfolio [02:47] How Anja’s journey from East Germany to the U.S. shaped her mindset around risk, freedom, and money [09:22] How the fall of the Berlin Wall and reunification of Germany impacted her emotionally and shaped her worldview [17:38] Anja and her husband’s transition from a lighting business to real estate investing [24:06] Anja’s view on balancing education and action when taking a leap into something new [35:52] How building and being part of communities provided Anja with emotional support, strategic feedback, and validation during pivots in her business journey [45:41] Anja talks about her book, The Hybrid Rental Strategy —based entirely on her real-life experiences and experiments [50:32] The lightning round Golden Nuggets: “We just have to be open to new things, to be ready to adapt, not holding onto old structures for too long, keeping our eyes open for opportunities.” “There's always good things and bad things. It's just weighing your options and making a decision that aligns with your goals, that aligns with your values.” “Jump and grow your wings on the way down.” “It might feel hard and uncomfortable for now, but there is light at the end of the tunnel. Just keep on going, push through.” “The power of a community is not only having the ability to ask questions and get plugged into formalized education, but also learning from other people's challenges before it ever occurs in our own businesses.” Resources Mentioned: Live Big Book : https://tinyurl.com/mvdvetb6 The Hybrid Rental Strategy : https://tinyurl.com/48hskfrs This episode is brought to you by ⁠Lodgify⁠! Ready to take control of your vacation rental business? With Lodgify, you can build your own direct booking website and manage all your reservations in one place — no middleman, no extra fees. 👉 Use the code STRSH20 at checkout for 20% off any yearly plan and start owning your bookings today. 🔗 ⁠Visit Lodgify.com Let’s Connect! Instagram: https://www.instagram.com/anja_invests/ Enjoyed the show? Subscribe, Rate, Review, Like, and Share!
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    1 時間 3 分

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