『The STR Sisterhood』のカバーアート

The STR Sisterhood

The STR Sisterhood

著者： Stacey St. John
無料で聴く

今ならプレミアムプランが3カ月 月額99円

2026年5月12日まで。4か月目以降は月額1,500円で自動更新します。

概要

 Whether you’re brand new to Airbnb or an experienced Superhost, you’re giving yourself the gift of financial freedom and FUN when you enter the short-term rental space. If there’s anyone who knows this, it’s Stacey St. John. She built a 7-figure STR portfolio in less than two years and was able to leave her W2 thanks to the earnings from her properties. Today, she’s living the life she was always meant to live – on her terms. And on her new podcast, The STR Sisterhood, she’s sharing how you can, too! On this show, it’s all about you and your short-term rental journey. You’ll hear actionable advice from industry experts as well as inspiring stories from real women about their experiences, achievements, frustrations, and challenges…and how they’ve managed to turn their short-term rental dreams into reality. If you’re an ambitious woman who’s looking to have a 5-star Airbnb business on your hands without having to sacrifice the things you love, then tune in every week for all the goodness!Stacey St. John マネジメント・リーダーシップ リーダーシップ 経済学
エピソード
  • Designing for Bookings: The Power of Cohesive STR Experiences with Ashlyn & Olivia

    Designing for Bookings: The Power of Cohesive STR Experiences with Ashlyn & Olivia
    2026/04/21
    What if the secret to a standout short-term rental isn’t just great design, but a fully cohesive experience that starts the moment a guest clicks on your listing? In this episode, I’m joined by sisters Ashlyn and Olivia, the creative powerhouses behind Abideaway. We’re diving into how a simple idea shared over a Marco Polo video evolved into a full-service studio that helps hosts build standout stays through the perfect marriage of design and strategy.We talk about:How interior design, branding, and web presence work together to create a seamless narrative for your propertyMoving beyond "who" your guest is to what they are worrying about, and how to solve those fears through intentional layout and amenitiesWhy custom art is more than just a "photo op" and how it can be used to stop the scroll and reinforce your property’s storyPractical, high-impact advice on where to spend a limited budget in your kitchen, living room, or outdoor space for maximum ROIHow to mine architecture, local history, and personal passions to guide every design decision you makeBut this isn’t just about aesthetics. It’s about intentionality. Ashlyn and Olivia pull back the curtain on their creative process, from using Procreate mockups to ensure owner confidence to scoping mural projects that actually last. You’ll hear their "design hotline" wisdom on how to avoid the "I wish they’d thought of that" moments that kill guest reviews, and how to create a space that feels custom, memorable, and deeply resonant.If you’ve been looking for the bridge between "just a rental" and a "cohesive brand," this conversation is your roadmap. Get ready to stop guessing and start designing with a clear, story-driven purpose.HIGHLIGHTS AND KEY POINTS:[00:59] A short introduction about our guests, Ashlyn Feller and Olivia Gerber from Abideaway, and shares how the idea started organically between them as sisters with complementary creative skill sets[04:31] Ashlyn and Olivia emphasize defining the ideal guest and starting with priorities to build a cohesive STR brand[07:45] Olivia explains starting with the ideal guest avatar and using a phased approach to build a cohesive STR brand experience[11:35] Olivia shares her philosophy of designing with intentionality and uncovering the story of a property[13:27] Olivia describes ways for hosts who are bootstrapping their STR design to uncover and build the story of their property[16:04] Ashlyn and Olivia explain when themed properties make sense and the role of data in decision-making [17:44] Olivia shares why engaging a designer early in the acquisition process is beneficial [18:45] Olivia and Ashlyn talk about what to consider in design before closing on a property and explain that designers can also refresh or elevate underperforming properties[20:37] Ashlyn shares why murals are a powerful design tool for short-term rentals and describes how hosts can budget for them based on size, complexity, and customization [24:16] Ashlyn describes her mural creation process from concept to installation, including design mockups, painting techniques, and care, and [27:26] Ashlyn shares creative ideas for placing murals in both large and smaller spaces and introduces the STR Sisterhood Design Hotline as a resource for hosts seeking design guidance[29:21] Ashlyn and Olivia describe the STR Sisterhood Design Hotline and what folks can expect if they've never been to a design hotline[32:39] Ashlyn and Olivia explain how even a modest $1,000 budget can meaningfully improve different areas of a short-term rental when spent strategically[34:01] Ashlyn explains how to approach branding with a limited budget by focusing on defining the overall guest experience and building a cohesive brand beyond just a logo[37:44] The lightning round Golden Nuggets:“We have to go deeper and understand what that person is thinking when they're looking at properties, what that person is thinking when they are making a booking decision, what that person is stressed out about, what they're afraid of, what they're concerned about if they book the wrong property, because those are the things that ideal guest is not actually telling anyone that's a conversation he or she is having with themselves.”“Pull some piece of the puzzle and use that as, like a seed of inspiration.”“I am a huge believer that we are all in business to, not only, you know, improve our own lives. But isn't it great that we can proactively help each other like that just makes us all go to bed at night feeling that much better, right?”“Build your network and build it strong.”“If we're not aware, number one of things we need to tackle in our businesses, or things that may need improvement in our businesses, if we don't dedicate focused thinking time, which is that white space, we can go for months and even years without having those problems solved or those new ideas generated.”Let’s Connect:Website : https://www.abideaway.com/Facebook : ...
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    51 分
  • Scaling STRs Together: The Airbnb Sisters’ Secrets to Success with Jen Stone and Lauren Schmidt

    Scaling STRs Together: The Airbnb Sisters’ Secrets to Success with Jen Stone and Lauren Schmidt
    2026/04/14
    What happens when two sisters team up to build a powerhouse short-term rental brand in two of the most competitive markets in the country? Most people think working with family is a recipe for disaster; Jen and Lauren prove it’s actually a competitive advantage.In this episode, I sit down with Jen Stone and Lauren Schmidt, better known as The Airbnb Sisters. We’re unpacking how they’ve grown a thriving portfolio across Nashville and 30A while keeping their standards sky-high and their sisterly bond intact.We talk about:How a single CMA Fest booking turned into a professional management career for Nashville’s biggest developersThe strategy behind their iconic pink-themed homes and how they attract high-value group stays like weddings and bachelorette partiesHow Jen transitioned from personal assistant to the engine of the business, managing guest flow and flawless check-insThe story of finding (and fiercely protecting) a standout cleaning crew to maintain five-star standards from hundreds of miles awayA candid look at hosting large groups, and how their branding and screening process attract guests who actually respect the propertyBut this isn't just a story about pretty houses. It’s about the evolution of a brand. Jen and Lauren pull back the curtain on the delicate conversations they have with owners about decor budgets and why they now insist on being involved before a home is even furnished. You’ll hear how they still run a high-volume business with a personal touch, and my honest take on where they can finally let technology take some of the weight off their shoulders.If you’ve ever wondered how to turn a "side hustle" into a recognizable brand or how to successfully partner with family, this conversation is your front-row seat. Get ready to learn what it really takes to dominate the high-energy group stay market.HIGHLIGHTS AND KEY POINTS:[01:15] A short introduction about our guests Jen Stone and Lauren Schmidt, and share how they started and grew their short-term rental business together as sisters[05:42] Jen explains how she and Lauren divided roles while building their short-term rental business[07:16] Lauren shares why she brought her sister Jen into the short-term rental business[08:29] Jen explains how social media helped grow their short-term rental business and attract large group bookings[10:54] Lauren outlines their mixed short-term rental business model of ownership and management, and how a long-term developer partnership shaped their portfolio[13:41] Lauren highlights that running properties far from home, like their 30A beach rentals, is very different from managing Nashville homes[14:35] Jen and Lauren discuss managing long-distance properties and finding the right cleaning team [18:19] Lauren and Jen explain how they maintain quality and consistent design across their properties[20:12] Lauren describes managing guest communications themselves and my advice to them about dynamic pricing tool and property management software[26:57] Jen explains that their approach to adding properties is highly selective, focusing first on the relationship and communication style with the owner rather than just the property itself[29:19] How Jen and Lauren use experience and firm standards to guide budgeting and property fit decisions [33:12] Jen and Lauren debunks bachelorette myths and highlights the reality of high-quality group guests [36:00] Lauren and Jen share how they generally don’t actively screen bachelorette parties or other group bookings and they treat all guests equally and welcome those who want to book[37:47] The lightning round Golden Nuggets:“It's so important that we've got backups and backups for our backups.”“You can have a beautifully designed property, but if it's poorly run, you're not going to get great reviews.”“If somebody is giving you trouble, kill them with kindness.”Let’s Connect:Instagram : https://www.instagram.com/the.airbnb.sisters/ Enjoyed the show? Subscribe, Rate, Review, Like, and Share!
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    44 分
  • Story-Driven Design That Boosts Airbnb Bookings with Andrea Moxham

    Story-Driven Design That Boosts Airbnb Bookings with Andrea Moxham
    2026/04/07

    What if the secret to an Airbnb or short-term rental that stays fully booked isn’t just a high-end renovation, but a story that dictates every decision you make? Most hosts start with a mood board; Andrea Moxham starts with a narrative.

    In this episode, I’m joined by virtual STR designer Andrea Moxham, who has mastered the art of turning properties into experience-driven destinations—often without ever stepping foot on-site.

    We talk about:

    • How Andrea’s background in buyer psychology gives her a competitive edge in creating spaces that don’t just look good, but convert.
    • How to craft a "story" for a property by mining local history, architecture, and even competitor reviews.
    • Why leaning into a specific identity is the only way to win in saturated markets like beach towns or mountain retreats.
    • Practical, high-impact design strategies for rugs, bedding, and curtains that transform a guest’s first impression.
    • Navigating the challenges of remote projects—from color matching online to managing the guest journey from afar.

    But this isn't just about picking out furniture. It’s about design as a strategic business tool. Andrea pulls back the curtain on how she builds "memorable moments" around everyday features to ensure a property stands out in a crowded feed. You’ll hear why she believes hosts should never operate in a silo and how "knowledge hacking" through mentorship and community is the fastest way to scale a design-forward business.

    If you’ve been looking at your property as just a collection of rooms, this conversation will challenge you to see it as a story waiting to be told. Get ready to stop decorating and start designing for results.

    HIGHLIGHTS AND KEY POINTS:

    [01:00] A short introduction about our guest Andrea Moxham, her journey getting into interior design, and the short term rental space

    [02:39] Andrea shares how her marketing background led her to short-term rental design and blending creativity with business strategy

    [06:32] How grounding bold design decisions in a property’s story and guest experience makes them intentional and strategic

    [09:18] Andrea explains how she creates a compelling property narrative when clients don’t have one

    [12:43] Andrea shares how hyper-niching and experience-driven amenities help properties stand out in saturated markets

    [17:41] How Andrea’s marketing background informs thoughtful design for multi-generational short-term rentals

    [24:27] Andrea discusses practical upgrades and key design elements for impactful short-term rental bedrooms on a $1500 budget

    [33:40] Andrea addresses a common challenge in virtual design: the discrepancy between how colors appear online versus in real life

    [36:09] Andrea reflects on the pitfalls of working in isolation and the value of community

    [38:26] The lightning round

    Golden Nuggets:

    • “Creating something really specific, it kind of allows you to make the home the destination.”
    • “I would say that the biggest mistake is trying to figure things out on my own. It wastes so much time, waste so much money, leads to mistakes on real projects.”
    • “You get what you pay for. I find that there is always a cost with choosing a cheaper option.”
    • “The value of our time is so so, so important to keep in mind, because we can always earn more money. We cannot always create time while we can't create time at all.”

    Let’s Connect:

    Website : https://www.moxieandco.ca/

    Instagram : https://www.instagram.com/andreamoxham/

    Enjoyed the show? Subscribe, Rate, Review, Like, and Share!
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    49 分
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