What does it REALLY cost to start a drinks brand and get your products stocked in supermarkets?

When we launched Brewe, our iced coffee and matcha brand, we invested around $300,000 to get the business off the ground. Less than a year later, we're stocked in Woolworths supermarkets across New Zealand. But getting there has been a much bigger learning curve than either of us expected.

In this episode of Make It Happen, I'm joined by my husband and Brewe co-founder, Jordan Delmont, to break down exactly what it takes to build a beverage brand from scratch.

Jordan left his 13-year career in his family business to take on Brewe full-time, despite having no previous experience in the fast-moving consumer goods (FMCG) industry. Since then, he's had to figure out everything from manufacturing and distribution to supermarket negotiations, pricing, cash flow and managing thousands of cans of stock.

We get into the real numbers behind starting a drinks business, including our initial $300K investment, how we secured our first major supermarket deal and the mistakes we'd avoid if we were starting again.

We also share the lessons we've learned about working together as husband and wife.

If you've ever dreamed of launching your own product, getting stocked in New Zealand supermarkets, or turning a business idea into a brand, this episode gives you a behind-the-scenes look at what it actually takes.

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As business owners, you know how hard it is keeping up with your business, let alone the news. Join Wilhelmina O'Keeffe each week as she gives you a rundown of the biggest stories that could impact your business, so you can make informed decisions with expert advice.
This week, National and Labour’s fiscal plans are out so how do they compare? Food costs are up again, and is AI driving high youth unemployment rates? Plus is cash on the out?

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It’ll come as no surprise that new data’s revealed more Kiwis are struggling with cost of living.

The latest New Zealand Consumer Lifestyles survey from the University of Otago shows just over half of respondents went without something to buy essentials.

More alarming though, 48% believe they need to leave the country to get ahead, up from 28% in 2020.

Today on The Front Page, lead researcher Associate Professor Leah Watkins is with us to break down the numbers.

Follow The Front Page on iHeartRadio, Apple Podcasts, Spotify or wherever you get your podcasts.

You can read more about this and other stories in the New Zealand Herald, online at nzherald.co.nz, or tune in to news bulletins across the NZME network.

Host: Chelsea Daniels
Editor/Producer: Richard Martin
Producer: Jane Yee

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