What if you could spend every vacation in a castle, living like some of the greatest royalty members for your next holiday?

Everyone goes away on holiday for summer. Many look for new enriching and once-in-a-lifetime experiences. But not many find them. Today, we are exploring the magic of history, resilience, and curiosity with Roger Masterson, famously known as “The Castle Man.”

What you will learn in this episode:

• Why you need to immediately replace the word "failure" with "feedback".
  
• How Roger built a niche business booking Celtic castles before the internet was even widely used.
  
• Why the best business ideas often come from copying something that already works and simply doing it better.
  
• The profound difference between climbing a corporate ladder and building a lasting legacy.
  

Roger Masterson is the founder of Celtic Castles, a unique company that helps guests book stays, weddings, and experiences in historic castles across Scotland, Ireland, and beyond. He is a passionate entrepreneur, gardener, and storyteller who has personally slept in countless castles—including the exact room Helen Mirren slept in! You can find him online at Celtic Castles.

In this episode

• 00:00 - Why you should watch this video
  
• 02:23 - The Origin of Celtic Castles & The First Booking
  
• 07:30 - The Subconscious Magic of Staying in a Castle
  
• 11:15 - Behind the Scenes: Unforgettable Owner Stories
  
• 17:01 - Sleeping in Helen Mirren’s Bed at Blairquhan Castle
  
• 21:27 - Custodians of History: Thoughts on Legacy
  
• 24:04 - Taking Action When You Reach a Junction in Life
  
• 31:18 - Advice for Young Entrepreneurs & Embracing Feedback
  
• 43:50 - The Skiing Analogy for Navigating Life’s Lows
  
• 50:04 - Book Recommendations & Final Wisdom

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What if the reason you aren't booking massive opportunities has absolutely nothing to do with your talent, and everything to do with your execution?

Today, we are pulling back the curtain on the speaking industry to reveal what actually happens before a world-class leader steps onto a stage. I am joined by Layna Castle, who shares the unbelievable story of how volunteering at an Oprah Winfrey gala led her to manage the backstage experience for Mark Burnett, the creator of Shark Tank.

What you will learn in this episode:

• Why building trust starts long before the contract is signed.
  
• How to apply Ritz-Carlton leadership principles to your personal brand.
  
• The exact productivity planner habits needed to manage your time and ADHD.
  
• Why "Your no is your no”, and why you need to stop overexplaining it.
  
• How to deal with "prickly" people using the Mel Robbins "Let Them" theory.
  

Layna Castle is the Founder of a Professional Speakers Concierge Service. She works at the intersection of speaker strategy and team execution, utilizing her Ritz-Carlton training to help experts create seamless, unforgettable brand experiences. Find her connecting with event organizers and speakers on LinkedIn!

In this episode

• 00:00 - Welcome
  
• 02:23 - From Volunteering for Oprah to Supporting Shark Tank’s Creator
  
• 04:45 - Crazy, Sexy, Cool: The Delusion Required for Entrepreneurship
  
• 07:57 - The #1 Mistake Speakers Make Behind the Scenes
  
• 10:22 - Does Your Brand Experience Match a $10,000 Price Tag?
  
• 14:13 - Time-Blocking, ADHD, & The Ultimate Productivity Planner
  
• 18:26 - Ritz-Carlton Secrets to Exceptional Service
  
• 26:42 - What Event Planners Get Wrong About Hiring Speakers
  
• 32:46 - The "Let Them" Theory & Dealing with Prickly People
  
• 36:50 - Non-Negotiables: Why "Your No is Your No"
  
• 42:04 - Final Advice: You Are Stronger Than You Think
  

Take a screenshot of this episode right now and share it to your Instagram Story! Tag me and Layna, and tell us one thing you are saying a firm "NO" to this week. Hit subscribe to keep growing 1% SMARTA every day!

You do not need a title to be a leader. At the time I’m posting this, I just got my university acceptance letters.

Today, we are shattering the myth that you need a title to be a leader. I am sitting down with Dr. John L. Terry III, the "Black Belt Leader," to explore why true leadership is a discipline, not a position. As I prepare to step into my university journey in Dublin, this conversation about confidence, discipline, and purpose could not be more timely.

What you will learn in this episode:

• How to conquer the three enemies of focus: flinching, freezing, and chasing.
  
• The Black Belt Acrostic and the 10 character traits of elite leaders.
  
• Why successful people do daily what unsuccessful people do sometimes or not at all.
  
• How to apply the concept of Kaizen (never-ending improvement) to your daily life.
  

Who is Dr. John Terry, III? Dr. John is a keynote speaker, executive coach, and a three-time Martial Arts Hall of Fame inductee. He blends martial arts mastery with real-world leadership strategies. You can find his work and his book, Black Belt Leadership 101, online https://www.beablackbeltleader.com/

In this episode:

• 00:00 - Welcome
  
• 02:49 - Passion, Purpose, and Intentionality
  
• 03:47 - John’s story
  
• 05:26 - Overcome The 3 Enemies of Focus: Flinching, Freezing, Chasing
  
• 07:42 - The Black Belt Acrostic & The Power of Belief
  
• 09:57 - Escape the Autopilot Trap
  
• 11:04 - Kaizen: The Pursuit of Black Belt Excellence
  
• 12:09 - The 10 Essential Character Traits of a Leader
  
• 17:51 - Earning a Black Belt is Just the Beginning
  
• 25:03 - Why You Must Fail Your Way to Success
  
• 27:31 - True Servant Leadership
  
• 32:56 - The Global Leadership Deficit
  
• 40:50 - How to Maximize Your 1,440 Minutes a Day
  
• 45:37 - Advice to His 18-Year-Old Self
  

Take a screenshot of this episode and tag me and Dr. John on your Instagram Story! Tell us one thing you are doing today to get out of your comfort zone. Subscribe so you never miss a conversation that helps you grow 1% SMARTA every day!