What if everything you have been taught about finding the "perfect" career path is not entirely true?

Welcome back to The SMARTA Podcast! In Episode 106, we are flipping the script on uncertainty. I am sitting down with Steven D'Souza, the 2026 Business Book Awards winner for Leadership Book of the Year!

Steven teaches at institutions like Oxford and IE Business School, and he is here to prove that "not knowing" is actually your greatest competitive advantage.

What you will learn in this episode:

• How Steven sold 8,000 copies of a book he hadn't even written yet just by talking to strangers.
  
• Why the concept of "Shadows at Work”, the hidden parts of yourself running the show, is sabotaging your success.
  
• How to spot your shadow through repetitive patterns and disproportionate reactions.
  
• Why you need to stop rushing to figure your life out and build "negative capability" instead.
  

In this episode:

• 00:00 - Welcome
  
• 03:00 - The Power of Not Knowing, Service, & Social Capital
  
• 04:29 - How to Sell 8,000 Books Before You Even Write Them
  
• 12:50 - Why You Need to Start Talking to Strangers
  
• 18:51 - Shadows at Work: The "Me That I Don’t See"
  
• 23:40 - How to Spot Your Shadow: Triggers & Repetitive Patterns
  
• 30:07 - Why You Don't Need to Have It All Figured Out By 30
  
• 36:47 - The Path is Made by Walking
  
• 40:39 - The Life-Changing Habit of an Unplugged Morning Walk
  
• 47:46 - Negative Capability: Learning to Live with the Questions
  
• 52:33 - Life-Changing Books & Final Advice: Trust Yourself
  

AD get your free PR audit now at www.laurenstijssen.com/power-audit

If this episode helped you embrace the unknown, take a screenshot right now, post it to your Instagram Story, and tag me and Steven! Let us know what your next brave step is. Don't forget to hit subscribe to keep growing 1% smarter every day!

What if you could spend every vacation in a castle, living like some of the greatest royalty members for your next holiday?

Everyone goes away on holiday for summer. Many look for new enriching and once-in-a-lifetime experiences. But not many find them. Today, we are exploring the magic of history, resilience, and curiosity with Roger Masterson, famously known as “The Castle Man.”

What you will learn in this episode:

• Why you need to immediately replace the word "failure" with "feedback".
  
• How Roger built a niche business booking Celtic castles before the internet was even widely used.
  
• Why the best business ideas often come from copying something that already works and simply doing it better.
  
• The profound difference between climbing a corporate ladder and building a lasting legacy.
  

Roger Masterson is the founder of Celtic Castles, a unique company that helps guests book stays, weddings, and experiences in historic castles across Scotland, Ireland, and beyond. He is a passionate entrepreneur, gardener, and storyteller who has personally slept in countless castles—including the exact room Helen Mirren slept in! You can find him online at Celtic Castles.

In this episode

• 00:00 - Why you should watch this video
  
• 02:23 - The Origin of Celtic Castles & The First Booking
  
• 07:30 - The Subconscious Magic of Staying in a Castle
  
• 11:15 - Behind the Scenes: Unforgettable Owner Stories
  
• 17:01 - Sleeping in Helen Mirren’s Bed at Blairquhan Castle
  
• 21:27 - Custodians of History: Thoughts on Legacy
  
• 24:04 - Taking Action When You Reach a Junction in Life
  
• 31:18 - Advice for Young Entrepreneurs & Embracing Feedback
  
• 43:50 - The Skiing Analogy for Navigating Life’s Lows
  
• 50:04 - Book Recommendations & Final Wisdom

AD get your free PR audit now at www.laurenstijssen.com/power-audit

Take a screenshot of this episode right now and share it to your Instagram Story! Tag me @soniamartaauthor and tell us one piece of "feedback" (formerly known as a failure) that changed your life for the better. Hit subscribe to keep growing 1% SMARTA every day!

What if the reason you aren't booking massive opportunities has absolutely nothing to do with your talent, and everything to do with your execution?

Today, we are pulling back the curtain on the speaking industry to reveal what actually happens before a world-class leader steps onto a stage. I am joined by Layna Castle, who shares the unbelievable story of how volunteering at an Oprah Winfrey gala led her to manage the backstage experience for Mark Burnett, the creator of Shark Tank.

What you will learn in this episode:

• Why building trust starts long before the contract is signed.
  
• How to apply Ritz-Carlton leadership principles to your personal brand.
  
• The exact productivity planner habits needed to manage your time and ADHD.
  
• Why "Your no is your no”, and why you need to stop overexplaining it.
  
• How to deal with "prickly" people using the Mel Robbins "Let Them" theory.
  

Layna Castle is the Founder of a Professional Speakers Concierge Service. She works at the intersection of speaker strategy and team execution, utilizing her Ritz-Carlton training to help experts create seamless, unforgettable brand experiences. Find her connecting with event organizers and speakers on LinkedIn!

In this episode

• 00:00 - Welcome
  
• 02:23 - From Volunteering for Oprah to Supporting Shark Tank’s Creator
  
• 04:45 - Crazy, Sexy, Cool: The Delusion Required for Entrepreneurship
  
• 07:57 - The #1 Mistake Speakers Make Behind the Scenes
  
• 10:22 - Does Your Brand Experience Match a $10,000 Price Tag?
  
• 14:13 - Time-Blocking, ADHD, & The Ultimate Productivity Planner
  
• 18:26 - Ritz-Carlton Secrets to Exceptional Service
  
• 26:42 - What Event Planners Get Wrong About Hiring Speakers
  
• 32:46 - The "Let Them" Theory & Dealing with Prickly People
  
• 36:50 - Non-Negotiables: Why "Your No is Your No"
  
• 42:04 - Final Advice: You Are Stronger Than You Think
  

Take a screenshot of this episode right now and share it to your Instagram Story! Tag me and Layna, and tell us one thing you are saying a firm "NO" to this week. Hit subscribe to keep growing 1% SMARTA every day!