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https://mailchi.mp/podcastprinciples.com/script

Financial advisors do not need to follow the same LinkedIn formula to get results. You have probably seen the posts: a client success story, a carefully chosen personal photo, and a hook built around an ideal prospect.

That approach can work, but it is not the only way to use LinkedIn. The better question is whether your strategy sounds like you, reaches the people you want to work with, and is sustainable enough to keep doing for years. Because impressions are nice, but they do not automatically turn into clients.

In this video, we talk about building a LinkedIn strategy around your own voice, focusing on the platforms where your prospects already spend time, and using content to start real conversations.

Episode Highlights:

(0:00) - The LinkedIn formula advisors keep copying

(1:52) - Building a content strategy in your own voice

(3:04) - Impressions versus actual clients

(4:51) - Why strong marketing principles outlast trends

(6:38) - LinkedIn’s biggest advantage for advisors

(8:20) - Turning LinkedIn activity into a broader marketing strategy

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👉 RIA Marketing Plan: https://youtu.be/SpPmemMPhmo?si=2xoFUpCtRvdzp27j

👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover

🎤 Podcast Links - https://linktr.ee/sullybop

▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/

📸 Instagram: https://www.instagram.com/sullybop/

▶️ Facebook: http://www.facebook.com/sullybop

🎬 Ready to record your first video? Steal my free script and title ideas below.

https://mailchi.mp/podcastprinciples.com/script

Some financial advisors are hunters. They know exactly who they want to work with and go after them directly. Others are farmers. They build a firm, delegate the day-to-day marketing, and invest in multiple channels that generate opportunities over time.

In this episode, we break down the difference between freelance advisors and business owner advisors, along with a practical system for LinkedIn outreach. That includes outbound connection requests, inbound requests, profile viewers, follow-up sequences, and the numbers needed to make the strategy worthwhile.

We also talk about why outbound can take six months to gain traction, when it makes sense to delegate it, and how a single new client could pay for the entire system.

Episode Highlights:

0:00 - Why outbound takes time to work

1:13 - The numbers behind LinkedIn outreach

1:40 - Three sources of outbound opportunities

2:30 - Building a complete LinkedIn system

3:21 - Why profile viewers should not be ignored

3:39 - Compliance and outbound software for advisors

4:08 - Delegating and testing the process

4:36 - How one client can pay for the system

4:43 - The real cost of DIY marketing

5:31 - Freelance advisors vs. business owner advisors

6:32 - Are you a hunter or a farmer?

__________________________________________________

👉 RIA Marketing Plan: https://youtu.be/SpPmemMPhmo?si=2xoFUpCtRvdzp27j

👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover

🎤 Podcast Links - https://linktr.ee/sullybop

▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/

📸 Instagram: https://www.instagram.com/sullybop/

▶️ Facebook: http://www.facebook.com/sullybop

🎬 Ready to record your first video? Steal my free script and title ideas below.

https://mailchi.mp/podcastprinciples.com/script

A few years ago, I joined Rob Dyrdek on Build with Rob from the podcast studio in my parents’ garage. I thought we were going to talk about growing my podcast business.

Instead, Rob challenged the way I thought about clients, scale, time, and what I actually wanted the business to do for my life. We talk about choosing quality over quantity, building a business that doesn’t depend entirely on you, and how Rob designed his career around freedom.

I still come back to this conversation today, and I think you’ll get a lot out of it too.

Episode Highlights:

0:00 - Revisiting my conversation with Rob Dyrdek

2:03 - Building a business from my parents’ garage

2:42 - The challenge of scaling creative services

6:07 - Quality clients over more clients

8:43 - Lessons for young entrepreneurs

10:26 - Building a business around your life

11:35 - How Rob turned television into an advantage

14:39 - Reducing 250 episodes to 4% of his time

16:25 - Defining your ideal life

17:29 - Avoiding shiny object syndrome

18:21 - Rob’s final advice

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👉 RIA Marketing Plan: https://youtu.be/SpPmemMPhmo?si=2xoFUpCtRvdzp27j

👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover

🎤 Podcast Links - https://linktr.ee/sullybop

▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/

📸 Instagram: https://www.instagram.com/sullybop/

▶️ Facebook: http://www.facebook.com/sullybop