🔥 “Roofing SEO is dead?” Not if you do THIS. Raise your floor with brand, AI that actually indexes, irresistible offers, and a **one-best** financing pitch that closes.

👉 Work with Ascend: https://ascenddigitalexperts.com/

👉 Roofing Profit Engine Promo: https://mybetterboss.ai/roofing-profit-engine-promotion/

🎙️ Guest: Michael Stearns (Ascend Digital Agency) — Inc. 500 #474, 865% growth

🚀 What you’ll learn: brand-first system that wins when storms don’t; 2025 SEO reality (authority, entities, internal links, indexing); AI content that actually ranks (human edit loop, uniqueness, crawlability); financing that closes (present one best SKU + sell the payment, not the sticker); repairs → replacements (maintenance plans + repair credit); sales energy, speed-to-lead SLAs, and CRM adoption that sticks; when a $25k site beats a $5k site for conversion.

⏱️ Chapters

00:00 Introduction & Guest Welcome

00:59 Current Challenges in Roofing

02:16 Importance of Branding & SEO

05:10 “SEO Is Dead” Myths vs Reality

11:12 AI in Content Creation

18:06 Lead Generation & Financing

23:49 Branding + Finance in Sales

24:30 Creating Irresistible Roofing Offers

25:17 Maximizing Opportunities & Customer Retention

35:04 The Importance of Energy in Sales

36:27 CRM Implementation: Challenges & Strategies

38:44 Evaluating Website Development Options

43:01 Concluding Thoughts & Final Advice

🔗 Connect & Resources Ascend Digital Agency → https://ascenddigitalexperts.com/

Roofing Profit Engine Promo → https://mybetterboss.ai/roofing-profit-engine-promotion/

#Roofing #RoofingSEO #RoofingLeads #RoofingMarketing #AI #ContractorMarketing

💥 That’s a wrap on another episode of The Roofing Operating System™—America’s top-rated podcast for roofing software and scalable growth.

If today’s insights sparked just one idea to scale smarter or grow faster, imagine what a full strategy could do for your business.

👉 Head to mybetterboss.ai to access free tools, book a discovery call, or explore systems trusted by top roofing companies nationwide.

Don’t forget to follow the show, leave a 5-star review, and share it with another roofer ready to level up.

Until next time—build better, lead stronger, and scale like a boss.

🎉 Close More Roofing Jobs With Storm-Proof Builds 🚀 LIMITED: Get RoofGPT™ FREE for Life — Ends Sept 5! 👉 https://roofgpt.mybetterboss.ai/ ✅ Normally $4,997/year — Now FREE for 100 roofers 💥 One roofer closed $45K in week one using RoofGPT™ In this 🔥 episode of the Roofing Operation System podcast by Better Boss, we’re joined by Rachael Gauthier of IBHS (Insurance Institute for Business & Home Safety) to break down how roofing contractors can win more business by building FORTIFIED, storm-resilient roofs backed by cutting-edge science. 🧱 Learn how to stand out with stronger roofing systems that homeowners trust, insurers prefer, and storms can’t beat. 🧠 Why Every Roofer Should Watch: What is FORTIFIED roofing — and why it sells faster Real-world storm damage data roofers can use How to become a FORTIFIED-certified contractor Proven upgrades that boost trust, bids, and margins PLUS: How AI like RoofGPT™ is closing jobs while you sleep 🚀 BONUS: Get RoofGPT™ FREE Before Sept 5 The #1 AI web agent for roofers is back — and free for a limited time. 💬 Books inspections, sends quotes, converts clicks into cash 24/7. 🎯 Speed + automation = more jobs, faster. 🔗 Claim your FREE lifetime license now: https://roofgpt.mybetterboss.ai/ 🎧 Episode Timeline: 00:00 – Intro & Welcome 00:43 – Rachel’s Meteorology Background 01:48 – What IBHS Does for Roofers 03:37 – Weather Patterns That Impact Roofing 06:47 – Intro to FORTIFIED Roofing Systems 08:47 – What Makes a FORTIFIED Roof Work 11:48 – Real Homes, Real Performance 17:30 – Becoming a FORTIFIED Contractor 21:43 – Best Practices Backed by Research 29:04 – Final Thoughts + IBHS Podcast Plug 🎙️ Want More Science-Driven Roofing Strategy? Check out the Disaster Discussions podcast from IBHS → https://ibhs.org/

💥 That’s a wrap on another episode of The Roofing Operating System™—America’s top-rated podcast for roofing software and scalable growth.

If today’s insights sparked just one idea to scale smarter or grow faster, imagine what a full strategy could do for your business.

👉 Head to mybetterboss.ai to access free tools, book a discovery call, or explore systems trusted by top roofing companies nationwide.

Don’t forget to follow the show, leave a 5-star review, and share it with another roofer ready to level up.

Until next time—build better, lead stronger, and scale like a boss.

"Unlocking Growth with Edge VAs: Scalable Systems, Global Talent & Contractor Freedom | Roofing Operating System Podcast"

Tired of drowning in admin work or falling behind on estimates? In this powerful episode of the Roofing Operating System Podcast, we sit down with Cole Kline and Alana, co-founders of Edge Virtual Assistants, to uncover how roofing companies, public adjusters, and contractors can scale smarter by leveraging highly trained virtual talent.

From climbing Kilimanjaro to climbing out of burnout, Cole shares the transformational story behind shifting from Hope Public Adjusters to building Edge VA. Alana brings her unique Latin American perspective on remote work, culture-building, and scaling with purpose.

This isn’t just about hiring VAs — it’s about building real systems, freeing up your time, and boosting your bottom line with global teammates trained in claims support, estimating, CRM processes, and more.

00:00 – 👋 Introduction and Guest Welcome 00:57 – 🏍️ Adrenaline Adventures and Personal Stories 03:22 – 🌎 Alana's Background and Journey 04:09 – 🔁 Transition to Edge Virtual Assistants 09:31 – 🎓 Training and Development at Edge 16:50 – 🧠 The Importance of Onboarding and Long-Term Success 18:45 – 🛠️ Tailored Solutions for Roofing Contractors 19:30 – 📋 Helping Companies Define Roles 19:58 – 🧩 Installing Business Systems for Roofers 20:55 – 🚧 Challenges in the Roofing Industry 22:39 – 🌟 Future Vision and Unique Initiatives 22:57 – 🧊 Implementing the Wim Hof Method 24:03 – 💼 Creating Opportunities and Training 26:52 – 🧾 Insights on Public Adjusting 32:55 – 🏢 Commercial Estimating Tips 36:38 – 🚀 Getting Started in Commercial Roofing 40:16 – 🌍 Empowering Latin American Communities 41:24 – 🎯 Closing Thoughts and Encouragement

📞 Work With Edge VAs — Build your dream team today! 👉 https://edgevirtualassistants.com/ 🌎

🧰 Better Boss Free Roofing Growth Audit 🚀 https://mybetterboss.ai/free-roofing-growth-audit/

💥 That’s a wrap on another episode of The Roofing Operating System™—America’s top-rated podcast for roofing software and scalable growth.

If today’s insights sparked just one idea to scale smarter or grow faster, imagine what a full strategy could do for your business.

👉 Head to mybetterboss.ai to access free tools, book a discovery call, or explore systems trusted by top roofing companies nationwide.

Don’t forget to follow the show, leave a 5-star review, and share it with another roofer ready to level up.

Until next time—build better, lead stronger, and scale like a boss.