In this episode, Muhammad Faiz sits down with Adrian Oliver from @homegrownroof in Colorado for a deep dive into the world of specialty roofing - metal, cedar, slate, and synthetic systems. Adrian shares what it really takes to run premium roofing projects from building the right crew and forming supplier relationships to understanding materials, logistics, and mindset.

You’ll learn:

-The skill, structure, and experience required to handle metal & specialty roofs

- How to build supplier & installer networks that actually work

- What type of crews fit best for premium projects

- The technical mistakes that ruin high-end installs

- How to think, plan, and execute like a premium roofing contractor

Whether you’re a roofer wanting to level up, or you’re just curious how top operators think about complex roofing systems, this is a true specialty roofing masterclass.

🔔 Subscribe to The Roofing Millionaires Podcast for more practical, experience-based episodes that help roofers build better companies and stronger teams.

Website: https://www.theroofingmillionaires.com

Instagram: https://www.instagram.com/theroofingmillionaires/

Facebook: https://www.facebook.com/theroofingmillionaires/

#SpecialtyRoofing, #RoofingContractor, #RoofingTips, #HomeImprovement, #MetalRoofing, #RoofingBusiness, #ConsultativeSelling, #AdrianOliver

Are you only hiring "charismatic" salespeople? In this deep-dive interview, Stevan Adjemian of Red Rock Roofing reveals why that strategy fails and why having "5 all-stars" (like 5 LeBron Jameses) will destroy your team.

This episode is a masterclass in true leadership.

Steve breaks down the critical difference between a "roofing company" and a "roofing organization." He shares his secrets on how to identify character (not just skill) in hiring, how to build a selfless culture, and why your "bench players" (production team) are just as crucial as your "starting five" (sales team).

If you want to become a leader who builds a legacy focused on impact over revenue, this episode is mandatory viewing.

In This Episode, You Will Learn:

• The 3 P's: People, Process, & Procedures
• How to identify Character vs. Charisma in the hiring process.
• The "Bodybuilder" Example: Why drive and curiosity trump natural talent.
• How to stop micromanaging and give your team "permission to fail."
• CRITICAL: How to integrate your production/labor teams into your company culture.
• The art of giving (and receiving) constructive criticism as a leader.

Guest: Steve Adjemian (Red Rock Roofing, Colorado)

Host: Muhammad Faiz

Connect with The Roofing Millionaires

Welcome to The Roofing Millionaires, the ultimate online platform for roofers seeking inspiration, knowledge, and success stories to transform their businesses and lives.

Subscribe now and be part of the journey to roofing greatness!

Website: https://www.theroofingmillionaires.com

Instagram: https://www.instagram.com/theroofingmillionaires

Facebook: https://www.facebook.com/theroofingmillionaires

#roofingbusiness #leadership #companyculture #Hiring

Season 1 of The Roofing Millionaires Podcast was about stories — real people, real challenges, and the deeper meaning behind building a roofing business that lasts.

Season 2 is about implementation.

Each episode goes deeper into one specific topic — sales, leadership, content creation, psychology, materials, and more — to give roofers the clarity and knowledge they can use right now.

We’re not here to sell you anything.

We’re here to help you think, build, and lead better.

🎙 Season 2 goes live Friday, November 21.

If you know other roofers who’d value honest conversations and practical lessons, share this video so they can be part of this journey too.

Because this is still the only roofing podcast where we don’t promote anyone — and we don't sell you anything.

#roofingpodcast #theroofingmillionaires