『The Role of B2B Influencers in Content Marketing』のカバーアート

The Role of B2B Influencers in Content Marketing

The Role of B2B Influencers in Content Marketing

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Devin Reed, Head of Content at Clari and former Head of Content at Gong and I discuss his approach to influencer marketing as a content marketer. He spends six figures a year on influencers but doesn’t have them as a line item in his budget. 

  • Influencers as a vehicle to distribute content & messaging and change market perception
  • Why content teams should have paid budgets 
  • How to incorporate podcasts into you content / influencer strategy
  • How to effectively market to the C-Suite 
  • Devin's latest e-book "Content That Converts" (discount code: Jess for 25% off) https://convert.thereeder.co/ 
  • Devin's view on influencer marketing as a B2B influencer (78K+ on LinkedIn)

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