The Rise of South Asian Sounds in Global Music (Part 2) | Petrina Convey & Mohamed Komba
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The Rise of South Asian Sounds in Global Music (Part 2) | Petrina Convey & Mohamed Komba
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概要
In Chapter 2 of The Evolution of South Asian Music, Akhila and Roochay continue exploring how South Asian sounds are shaping global music.
In Part 2, they go deeper into the strategy behind global growth — from how artists prepare to enter markets like India, to the role of A&Rs and cultural leaders in building exportable talent. In this episode
• The difference between cultural moments and long‑term global strategy
• How artists prepare for music export into markets like India
• What A&Rs and industry leaders look for before entering new territories
• How Australia and APAC have approached global music expansion
• Building infrastructure for South Asian and international artist growth
This conversation was recorded live in Mumbai.
About the Guests
They are joined by Petrina Convey, founder of UNITY.Mgmt and a cultural strategist behind campaigns for artists like Beyoncé and SZA across APAC, and Mohamed “Mo” Komba, A&R and artist development executive who has worked with Oliver Cronin, Kaiit and Stan Walker.
Credits
Live Sound: Neel Waghela
Audio Editor: Soham Sengupta
Sound and Venue support: https://www.instagram.com/dreamachine.wtf