What does it take to land a senior role in a market where jobs can attract 1500 to 2000 applications?

In this live episode of The Ripple Impact, with host Laura Barber, we're joined by Suzie Walker, founder of Suzie Walker Executive Search and Amazon bestselling author of The Successful Candidate. We talk about the new reality for senior leaders in marketing and digital, why many roles are never advertised publicly, and how to build a clear value proposition that gets you shortlisted.

Suzie also shares what organisations are demanding right now: commercial impact, transformation skills, leadership through change, and a strong understanding of AI in marketing. Plus, why interim work can be a smart move and why your situation in this market is not a reflection of your worth.

🌊 If you’re looking to elevate the human storytelling of your brand, get in touch with us at The Ripple Impact.

Laura Barber profile

The Ripple Impact

YouTube Channel

#TheRippleImpact #WaveMakers #Marketing#Branding #Careers #JobSearch #CMO

Marketing is changing faster than ever and this conversation will change how you see your role in shaping it.

In this powerful episode of The Ripple Impact, I sit down with Nandini Nandakumar, Global Marketing Director for Smirnoff at Diageo. With more than 12 years shaping global brands across India, Ireland and the US, Nandini has led some of the most culturally resonant and digitally native transformations at Diageo.

We go deep into the moments that shaped her career, the resilience behind her leadership story and the bold truth every marketer needs to hear:

🔥 Marketing is not just comms.🔥 Marketing is not just performance.🔥 Marketing is impact on people and the P&L.

We explore:

1. Nandini’s journey from South India to global marketing

2. Why marketing is art and science

3. How to reach consumers at scale

4. The power of selfless listening

5. Making a global brand feel local

6. The identity crisis in marketing

7. Why marketers must define the future of the function8. How to splash the waves bigger

If you want to build a brand that is felt, not just seen, this episode is for you.

🎧 Want to work with us at The Ripple Impact? We help founders and leaders build brands with soul through human storytelling.
Get in touch to explore how we can help your business grow.

Laura Barber profile

The Ripple Impact profile

YouTube channel

#TheRippleImpact #WaveMakers #Marketing #Branding #GlobalMarketing #Leadership #ConsumerInsights

This episode is a masterclass in ambition, leadership and culture.
Dr Matilda Andersson joins Laura Barber, founder of The Ripple Impact, to explore how early challenges with dyslexia became a source of strength, how diving taught her discipline and feedback, and how she went on to shape teams and agencies across the creative industries.

We unpack:

* Why feedback is the heartbeat of high performance

* The culture foundations every agency needs to scale

* How ambition (and sometimes fire) fuels extraordinary careers

* What happens when leaders avoid difficult conversations

* How Ambition, Culture and Tough Lessons Shape Great Leaders

* Why serendipity shapes our biggest career shifts

* The importance of audacious goals

Takeaways

· Agencies must evolve to remain relevant in a rapidly changing world.

· A strong agency culture is crucial for scaling and success.

· Setting ambitious goals can drive significant achievements.

· Feedback is essential for growth and improvement.

· Agencies play a vital role in nurturing new talent.

· The future of agencies involves blending diverse skills for client success.

· Resilience and adaptability are key to agency longevity.

· Personal challenges can become strengths in leadership roles.

· The agency model remains powerful despite industry changes.

· Collaboration and shared expertise benefit clients and agencies alike.

If you want to build a brand with soul, grow as a leader or scale your agency, you will love this one.

🌊 Ready to elevate your brand storytelling and strategy? Come and work with us at The Ripple Impact.

#TheRippleImpact #WaveMakers #Marketing #Branding #LeadershipDevelopment #AgencyCulture #InspirationForLeaders