Redefine Marketing: Nandini Nandakumar on Global Brands, Consumer Truths and The Power of Resilience
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Redefine Marketing: Nandini Nandakumar on Global Brands, Consumer Truths and The Power of Resilience
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Marketing is changing faster than ever and this conversation will change how you see your role in shaping it.
In this powerful episode of The Ripple Impact, I sit down with Nandini Nandakumar, Global Marketing Director for Smirnoff at Diageo. With more than 12 years shaping global brands across India, Ireland and the US, Nandini has led some of the most culturally resonant and digitally native transformations at Diageo.
We go deep into the moments that shaped her career, the resilience behind her leadership story and the bold truth every marketer needs to hear:
🔥 Marketing is not just comms.🔥 Marketing is not just performance.🔥 Marketing is impact on people and the P&L.
We explore:
1. Nandini’s journey from South India to global marketing
2. Why marketing is art and science
3. How to reach consumers at scale
4. The power of selfless listening
5. Making a global brand feel local
6. The identity crisis in marketing
7. Why marketers must define the future of the function8. How to splash the waves bigger
If you want to build a brand that is felt, not just seen, this episode is for you.
🎧 Want to work with us at The Ripple Impact? We help founders and leaders build brands with soul through human storytelling.
Get in touch to explore how we can help your business grow.
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