In this episode of The Retail Perch, Shekar Raman and Gary Hawkins are joined by Virginia Marsh, Head of Data, Agency & Platforms at Fluent Inc. Virginia’s career began loading trucks in Puerto Rico and took a pivotal turn when she taught herself to code on a Commodore computer. That early curiosity grew into a passion for data that now shapes how she helps retailers make smarter decisions. She shares her perspective on when data is relevant and when it is not, offering practical insights on how retailers can cut through the noise and stay competitive in a changing industry.

In this episode of Retail Perch, we welcome back Ron Bonacci, who shares his journey from grocery bagger to marketing expert in retail. Ron reflects on his longtime friendship with the hosts, talks about the evolving role of CPGs, and offers insights from his time at Kroger on how to make data truly actionable. He also explores the growing impact of Retail Media Networks, bringing together both personal stories and practical perspectives that highlight the future of retail.

This week on The Retail Perch, Gary and Shekar sit down with Katie Riddle, Global Strategy Lead at Verizon, to discuss the often overlooked backbone of modern retail: connectivity. From in-store WiFi and device performance to enabling real time innovation, Katie shares how network infrastructure directly impacts both shopper experience and associate efficiency. As expectations rise and tech driven services become the norm, retailers can no longer afford to treat connectivity as an afterthought. Implementing robust, future ready solutions is not just important, it is urgent.