In this episode of The Retail Influencer , Vincent Panneels welcomes Elisa Servais and Pascal Jacobs, Head of Line DIY&Home & Kitchen at Katoen Natie, to explore how the DIY industry is evolving beyond traditional supply chain models.

Together, they discuss why retailers, brands and logistics partners must move away from siloed thinking and embrace a value-creation ecosystem centered around the customer. From omnichannel expectations and last-mile delivery to service innovation, data sharing and customer experience, the conversation highlights how logistics is becoming a strategic driver of differentiation rather than simply a box-moving operation.

Drawing on insights from Thierry Coeman’s Hammer Time 2 white paper, the guests examine emerging DIY customer behaviors, the growing importance of services alongside products, and how collaboration across the entire value chain can create stronger customer loyalty and long-term growth.

A must-listen episode for retailers, brands, manufacturers and supply chain professionals looking to better understand the future of DIY retail.

Key topics discussed:

• The shift from price competition to value creation

• Why omnichannel customers require a new supply chain mindset

• The strategic role of last-mile delivery and unboxing experiences

• Service models in the DIY sector: DIY, Do It Together and Do It For Me

• Data sharing as a catalyst for collaboration and innovation

• Insights from the Hammer Time 2 white paper

• The future role of logistics in customer experience and loyalty development

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First piece of news: Vincent is no longer the only one driving 20/CENT Retail! Elisa Servais is now joining the adventure and will actively contribute to content creation and business development. She brings her expertise, enthusiasm, and a perspective that perfectly complements that of Vincent Panneels.

Another new development: every month, we'll bring you a recap of the key retail stories and trends that caught our attention. And this is the very first edition for The Retail Influencer podcast!

In this inaugural "Monthly Recap", we take a closer look at several topics that have shaped recent retail news:

• What's happening in Belgian food retail, where one player continues to stay under the radar while steadily moving forward and launching new initiatives.

• The latest milestone for Newpharma with the introduction of online consultations.

• The situation in Brussels, where French retailers continue to expand while the number of store closures keeps growing.

• Upcoming industry events, including the DIY Summit in Amsterdam, where Thierry Coeman's new white paper will be unveiled for the very first time.

We hope you'll enjoy this new format. Feel free to share your comments, suggestions, or topics you'd like us to cover in future editions.

And if you have a story, an innovation, or a piece of news you'd like to share with us, don't hesitate to get in touch!

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Retail is often perceived as a “cash machine.” Consumers regularly assume that supermarkets make huge profits on every shopping cart, especially during periods of inflation and rising food prices. But according to François Bernard, Offer Development Director at Carrefour Belgium, the reality is far more complex.

In this recent episode of The Retail Influencer by 20/CENT Retail, François Bernard shared a transparent breakdown of what actually happens behind a €100 shopping basket, and the numbers may surprise many people.

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In this episode of The Retail Influencer by 20/CENT Retail, I take you behind the scenes of a fascinating conversation I recently had — in French — with Morgane Lambaux from Carrefour Belgium.

Together, we explored one of Carrefour’s most interesting — yet still relatively unknown — initiatives: the Carrefour Quality Lines (Filières Qualité Carrefour – FQC). From local sourcing and transparency to fair partnerships with farmers and long-term retail differentiation, this project offers a unique perspective on how Carrefour is trying to rethink part of its assortment strategy.

During the episode, Morgane explains how Carrefour collaborates with producers and cooperatives to develop products that go beyond traditional standards, while progressively making local quality products more accessible to consumers.

From Belgian apples and carrots to meat, dairy and Belgian Gouda cheese, this conversation offers a behind-the-scenes look at a retail initiative that combines sustainability, traceability, taste and local agriculture.

One of the most interesting parts of the discussion also revolves around a surprising paradox: despite representing more than 300 products and existing for more than 25 years in Belgium, the Carrefour Quality Lines are still not widely known by consumers.

This podcast episode was originally recorded in French.
If you would like to discover the full conversation and hear Morgane Lambaux explain the project in greater detail, I warmly invite you to listen to the French version of the episode.

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Some time ago, I had the pleasure of joining a press trip to the Kaltern region, in the heart of South Tyrol in Italy, near Bolzano.

For those more familiar with wine geography, this is Alto Adige, one of Italy’s most distinctive wine regions.

Beyond the postcard scenery, one question arises: why does this matter, and why should it interest wine retailers and distributors?

Two main reasons.

First, I discovered wines and practices that can truly differentiate shelf offerings.

Second, and more importantly, I encountered an approach to wine that speaks to a new generation: fresher, more accessible, more narrative-driven, without compromising quality or tradition.

The full story in this episode.

Cheers

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In this episode, we look at a first for Belgian retail: the launch by Colruyt Group of its very first artisanal wine, Pas de Soucis.

A fresh 100% Belgian white wine, produced from grapes grown at the Domaine Lez-Envies, in the heart of the Pays des Collines. More than just a cuvée, this project reflects a clear ambition: to showcase local expertise and further strengthen its commitment to Belgian supply chains.

How does a major retailer step into wine production? And what does this project reveal about evolving expectations around local sourcing, quality, and product identity?

We discuss it in the podcast.

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Tavola is just around the corner. And if you work in food retail, it’s definitely a place to be.

In the latest episode of The Retail Influencer by 20/CENT Retail, I share a short preview of what to expect from the upcoming edition of Tavola in Kortrijk (15–17 March), one of the most inspiring food trade shows in Europe.

And on Monday 16 March, I’ll have the pleasure of moderating two Tavola Talks sessions focusing on value creation and the transformation of retail.

All details in this episode

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In the run-up to Salon SHOP! Paris 2026, I had a fascinating conversation with Florent Zucca.

In this solo episode of The Retail Influencer, I take you behind the scenes of that discussion.

Why has this event become a key meeting point for professionals in retail and shopper marketing?
What are the major trends shaping this year’s edition?
And how can an event like SHOP! help brands and retailers better understand the future of the point of sale?

Drawing from my exchange with Florent, I share the ideas, insights and perspectives that stood out to me the most.
A great way to set the stage before meeting in Paris on April 1 and 2 to talk about retail design, in-store experience and innovation.

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