What really goes on behind the scenes of one of East Texas’ most beloved traditions? On this episode of East Texas UNFILTERED, J. Chad Parker sits down with Liz Ballard, executive director of the Texas Rose Festival, for a fascinating conversation about the history, traditions, personalities, and challenges behind the festival that has helped put Tyler on the map. Liz shares how the Texas Rose Festival began in 1933, the role roses and tourism played in Tyler’s identity, and how the festival has evolved through generations of change—including the challenges of COVID and the traditions surrounding the Rose Festival court. But this conversation goes far beyond roses. Liz opens up about her journey from growing up in Texas and attending Texas A&M to building an 18-year career at Swann’s Furniture, raising a family, volunteering in the Tyler community, and ultimately becoming the woman responsible for helping lead one of Tyler’s biggest annual celebrations. From the Queen’s Coronation and Rose Festival Parade to the volunteers, families, traditions, and personalities that make the festival possible, Liz gives J. Chad Parker an inside look at what it really takes to keep the Texas Rose Festival going. Who is the real Rose Queen? The answer may not be who you think.
🌹 Watch, listen, and discover the story behind the roses on East Texas UNFILTERED.