In this episode, Oddo and Houle break down the Zillow Compass lawsuit, the battle for control of the home search experience, and what it means for real estate agents. They explore how AI is changing the way consumers find homes and why agents need to start owning the client relationship instead of building someone else’s brand.

The portals built enormous businesses by owning the consumer experience.

The question now is whether agents are finally going to own it themselves.

The conversation delves into the impact of Zillow's business model on real estate agents, discussing Zillow's control over data, relationships, and financial incentives. It highlights the need for agents to empower themselves against Zillow's dominance and offers alternatives and solutions to combat Zillow's influence.

Takeaways

• Zillow's control over data and relationships
• Empowering agents against Zillow's dominance

Chapters

• 00:00 Zillow's Business Model
• 02:07 Zillow's Impact on Real Estate Agents
• 03:11 Zillow's Vertical Integration
• 11:27 Zillow's Financial Incentives for Agents
• 13:43 Zillow's Data and Relationship Control
• 15:12 Zillow's Impact on Agent's Future
• 17:18 Zillow's Acquisition and Monetization
• 20:43 Zillow's Alternatives and Solutions
• 25:32 Empowering Agents Against Zillow

So many people start a business and not a brand, and by the time they realize it wasn't the brand they wanted it's too late. In this episode Jake and Mike go over how to be purposeful in the brand you are building and how to present that brand in a way that will help you get more transactions.