In this week’s episode of the RAL Room Podcast, Dr. Alex sits down with Pedro Luna — aerospace engineer turned senior living developer — who is building two 16-bed assisted living & memory care homes in Oklahoma. Pedro and his wife, a former caregiver, are on a mission to create better options for aging parents and families.

Here’s what we cover:
✅ Why assisted living became personal for Pedro’s family
✅ How Oklahoma regulations shaped his move into ground-up development
✅ The real pre-construction timeline: rezoning, entitlements, and approvals
✅ Lessons learned navigating city, state, and planning processes
✅ How coaching and community support accelerated progress

👉 If you're exploring new development or want to understand what it really takes to build senior housing with purpose, Pedro’s journey is a must-listen.

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In this week’s episode of the RAL Room Podcast, Dr. Alex sits down with Jerry Vinci, founder & CEO of CCR Growth and host of the top-ranked From Leads to Leases podcast. Jerry has been helping senior living communities grow since 2014 — long before most people even knew what “senior living marketing” meant. 🏡📈

If you’ve ever wondered how to reliably generate move-ins, this is the episode for you.

Here’s what we cover:
✅ The biggest mistakes small and mid-size operators make with marketing (and what to do instead) ⚠️
✅ Why trying to copy big-box strategies doesn’t work for residential assisted living
✅ How hyper-local marketing can fill boutique homes faster 🌎
✅ What a lead funnel actually is — and why most operators leak leads at every stage
✅ The role of a CRM and how it becomes your “silent partner” in occupancy
✅ Where a new operator should really spend their first $1,000 in marketing (hint: not Facebook ads) 💡

👉 Whether you're building your first RAL home or trying to scale occupancy across multiple properties, Jerry's insights will save you time, money, and frustration — and help you attract better-fit families who stay longer.

Connect with Jerry Vinci
LinkedIn - https://www.linkedin.com/in/jerryvinci/
For Large Operators - https://ccrgrowth.com/
For Boutique Operators - https://growthlyseniorliving.com/

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In this week’s episode of the RAL Room Podcast, Dr. Alex Schloe breaks down the five most common chronic health conditions that lead seniors into assisted living — and what every operator needs to know to better support their residents. 🏡🩺

Here’s what we cover:
✅ Alzheimer’s & Dementia – why memory care training and secure environments matter 🧠
✅ Parkinson’s Disease – managing tremors, fall risk, and precise medication timing ⏱️
✅ Congestive Heart Failure (CHF) – spotting early signs of fluid overload 💧
✅ Diabetes – how meal planning and blood sugar monitoring can prevent crises 🍎
✅ COPD – creating safe oxygen practices and clean-air environments 🌬️

👉 Whether you own, operate, or invest in residential assisted living homes, this episode will help you understand the medical realities behind why seniors move into care — and how to provide a healthier, safer environment that truly feels like home.

Join the RAL Room Assisted Living Mastermind
Book a Free RAL Room Discovery Call With a Member
Passively Invest in Assisted Living
Get our Free 10-Step Guide to Buy Your First or Next RAL
Join our Free Facebook Community

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