『The Quiet Game』のカバーアート

The Quiet Game

The Quiet Game

著者： Joana Beldade
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10月19日まで。※適用条件あり

If you've ever felt like the online business world was built for someone else, you're in the right place.

The Quiet Game is a podcast for established women entrepreneurs who are done with the noise. Done with the highlight reels, the hustle narratives, and the advice that sounds good at 9am and useless by noon. Done pretending everything is fine when it isn't.

Every week, your host Joana Beldade sits down for one honest conversation about what it actually takes to build a business that works for your life. Not someone else's life. Yours.

Jo studies what keeps people well in the most extreme environments on Earth, research that started with a master's thesis on isolation and confinement, and applies it to something nobody else in this space is talking about: the isolation of building a business alone. She calls it your business habitat, the space, the person, and the model, working together or quietly working against each other. She's also a business strategist with 8 years of experience across Portugal and North America, a certified yoga teacher, a former Air Force officer, currently completing a Psychology degree, and a single mum to a five-year-old boy. She launched a programme from a hospital bed at 29 weeks pregnant, hit rock bottom with thirteen euros in her bank account, and rebuilt. Slowly. Without anyone watching.

That's what this podcast is about. Building a business without the performance. Without the promise that it'll be easy or fast or linear. With the honest acknowledgment that life happens, that hard seasons are real, and that isolation has a real, researched cost on how you think, decide, and price your work.

No advice that ignores the human being behind the business. No six-figure promises. Just real talk about solo entrepreneurship, business isolation, and what it actually takes to build something sustainable, from someone who studies this for a living and has lived it herself.

New episode every week. Subscribe wherever you listen to podcasts.

© 2026 © 2026 The Quiet Game. All Rights Reserved. マネジメント・リーダーシップ マーケティング マーケティング・セールス リーダーシップ 経済学
エピソード
  • Why Your Offer Isn't Selling: The Psychology of Perceived Value

    Why Your Offer Isn't Selling: The Psychology of Perceived Value
    2026/09/01

    Why does the exact same offer, at the exact same price, get bought by one person and ignored by another?

    In this episode, Jo breaks down the real psychology of perceived value, for anyone selling something a client can't hold in her hands: coaching, strategy, wellness work, anything intangible. Starting with McDonald's famous milkshake problem and why the "stated" reason someone buys is almost never the real one, Jo works through five research-backed ideas that explain why some sales pages land instantly and others, saying almost the same thing, land nowhere at all.

    This includes the two completely different motivational engines behind every purchase, why "reduces anxiety" is close to useless on a sales page even when it's completely true, and why the invisible work behind an intangible offer has to be made visible before anyone will pay for it.

    Research referenced in this episode:

    Zeithaml, V. A. (1988). Consumer perceptions of price, quality, and value: A means-end model and synthesis of evidence. Journal of Marketing, 52, 2–22.

    Zeithaml, V. A. (1981). How consumer evaluation processes differ between goods and services. In J. Donnelly & W. George (Eds.), Marketing of Services (pp. 186–190). American Marketing Association.

    Higgins, E. T. (1997). Beyond pleasure and pain. American Psychologist, 52(12), 1280–1300.

    Christensen, C. M. (2005). Marketing malpractice: The cause and the cure. Harvard Business Review, 83(12), 74–83.

    Paivio, A. (1986). Mental Representations: A Dual Coding Approach. Oxford University Press.

    Kahneman, D., & Tversky, A. (1979). Prospect theory: An analysis of decision under risk. Econometrica, 47(2), 263–291.

    Want to go deeper?

    The Anti-Hustle MBA is a free 30-day email course for service business owners who are done running on empty. One email per day. One honest idea you can actually use. No hustle, no 6-figure promises.

    Join for free at https://www.jobeldade.com/theantihustlemba

    Let's work together - Fill the form

    Connect with Jo:

    Instagram: @thequietgame
    Website: www.jobeldade.com
    Email: info@jobeldade.com

    Subscribe and leave a review:

    If this episode resonated with you, please subscribe so you never miss a new episode. And if you have two minutes, leaving a review on Apple Podcasts helps more women find the show. It means more than you know.

    Send us Fan Mail
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    19 分
  • Why Women Undercharge (and the Myth That Got It Wrong)

    Why Women Undercharge (and the Myth That Got It Wrong)
    2026/08/28

    For twenty years, one book shaped how the business world explained the gender pay gap. Women Don't Ask, by economist Linda Babcock, argued the fix was simple: teach women to negotiate, and the gap would close. Millions of women, Jo included, absorbed that lesson.

    Then in 2018, three economists got access to real employer data that earlier researchers never had, added one overlooked variable, and reversed the story almost entirely. Women, it turns out, do ask. They just don't get.

    In this episode, Jo traces the full arc of the research, from Babcock's original findings, to the study that flipped the popular narrative, to a 2010 experiment that reveals something almost every woman has lived through without a name for it: the same woman who negotiates fiercely for a friend's business will quietly soften her own price mid-sentence. Along the way, Jo connects the research to her own experience pricing across borders, and lays out what actually helps once you understand what the studies really found, and what they didn't.

    Research referenced in this episode:

    Babcock, L., & Laschever, S. (2003). Women Don't Ask: Negotiation and the Gender Divide. Princeton University Press.

    Artz, B., Goodall, A. H., & Oswald, A. J. (2018). Do women ask? Industrial Relations: A Journal of Economy and Society, 57(4), 611–636.

    Bowles, H. R., Babcock, L., & Lai, L. (2007). Social incentives for gender differences in the propensity to initiate negotiations: Sometimes it does hurt to ask. Organizational Behavior and Human Decision Processes, 103(1), 84–103.

    Amanatullah, E. T., & Morris, M. W. (2010). Negotiating gender roles: Gender differences in assertive negotiating are mediated by women's fear of backlash and attenuated when negotiating on behalf of others. Journal of Personality and Social Psychology, 98(2), 256–267.

    Want to go deeper?

    The Anti-Hustle MBA is a free 30-day email course for service business owners who are done running on empty. One email per day. One honest idea you can actually use. No hustle, no 6-figure promises.

    Join for free at https://www.jobeldade.com/theantihustlemba

    Let's work together: https://forms.gle/KHyedhSYSVeesgur9

    Connect with Jo:

    Instagram: @thequietgame
    Website: www.jobeldade.com
    Email: info@jobeldade.com

    Subscribe and leave a review:

    If this episode resonated with you, please subscribe so you never miss a new episode. And if you have two minutes, leaving a review on Apple Podcasts helps more women find the show. It means more than you know.

    Send us Fan Mail
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    17 分
  • Why Working Alone Wrecks Your Decision-Making

    Why Working Alone Wrecks Your Decision-Making
    2026/08/24

    Ever notice how the same business decision can feel obvious with a friend nearby, and completely impossible when you're facing it alone? There's a real psychological reason for that, and it explains a huge amount about solo entrepreneur burnout, overthinking, and the strange swing between overconfidence and self-doubt that comes with building something by yourself.

    In this episode, Jo breaks down social referencing, the psychological mechanism that makes humans check other people's faces before making decisions, first studied in infants and never actually switched off in adults. She explains what happens to decision-making and even your nervous system when that "room" disappears completely, why working from home in isolation can quietly distort how you judge your own performance, and why the habit of "reading the room" can turn against women in particular once there's no room left to read.

    If you've ever wondered why you can give a friend brilliant advice about a problem you can't solve for yourself, this episode explains exactly why, and what small, concrete thing actually helps.

    Want to go deeper?

    The Anti-Hustle MBA is a free 30-day email course for service business owners who are done running on empty. One email per day. One honest idea you can actually use. No hustle, no 6-figure promises.

    Join for free at https://www.jobeldade.com/theantihustlemba

    Let's work together: https://forms.gle/KHyedhSYSVeesgur9

    Connect with Jo:

    Instagram: @thequietgame
    Website: www.jobeldade.com
    Email: info@jobeldade.com

    Subscribe and leave a review:

    If this episode resonated with you, please subscribe so you never miss a new episode. And if you have two minutes, leaving a review on Apple Podcasts helps more women find the show. It means more than you know.

    Send us Fan Mail
    続きを読む 一部表示
    14 分
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