In the horse world, "aesthetic" only gets you so far. When you’re miles deep in the saddle or preparing a foal for the longe line, you need gear that survives the sweat, the dirt, and the daily grind. On today’s episode, we’re sitting down with two powerhouse female entrepreneurs who stopped waiting for the perfect product and decided to build it themselves.

Whitney Lloyd, founder of MarkWest Denim, joins us to share her journey of creating the ultimate American-made riding jean. After years of frustration with denim that couldn’t keep up with the demands of a rider’s lifestyle, Whitney took the leap into manufacturing to prove that "premium" and "performance" belong in the same sentence.

We also talk with Jessica Hanes, the founder of The Longe Line Lady. What began as a personal passion for breeding and the longe line class quickly evolved into a thriving business. Jessica opens up about the financial realities of the show industry and how she turned a need for high-quality, functional rope gear into a brand trusted by horsemen across the country.

In this episode, we dive into:

• Identifying the Gap: How to know when your "frustration" is actually a business opportunity.
• American-Made Standards: The challenges and rewards of keeping production close to home.
• The "Horse Girl" Hustle: Balancing the passion for the animal with the logistics of a growing brand.
• Building from the Ground Up: Practical advice for equine enthusiasts looking to launch their own ventures.

Whether you’re a weekend rider, a seasoned breeder, or an aspiring entrepreneur, this conversation is a masterclass in turning passion into a profession.

• MarkWest Denim
• The Longe Line Lady

Hosts: Ashley Winch and Cat Guenther

Sponsored by our friends at Farnam: Endure Gold Killer Fly & Mosquito Control

Pull up a mounting block and settle in. This week, we’re hosting the ultimate barn aisle reunion with three of our favorite Quarter Horse Influencers: Katie Van Slyke, Amanda Delgado, and Madelyn Houser.

Since they’ve all been in the podcast saddle before, we’re skipping the basics and getting straight to the heart of the horse industry. We’re catching up on their latest prospects, the highs and lows of the show/breeding season, and the reality of managing a "horse girl" life in the digital age. It’s all the barn talk you love, without having to clean any stalls.

1. Hosts: Ashley Winch and Cat Guenther
2. Amanda Delgado - Instagram | Facebook | Breyer | Website
3. Katie Van Slyke - Instagram | Facebook | YouTube | TikTok | Website
4. Madelyn Houser - Instagram | Facebook | Blue Duck Memorial Fund
5. Enter here to win a $50 gift card to Katie Van Slyke's merch store!

Experience the ultimate adrenaline rush on this episode of the Quarter Horse Podcast! We’re diving headfirst into the high-octane world of trick riding—a discipline where history meets heart-stopping stunts. From its origins as a survival tactic on the Russian Steppes to the glitz of Dolly Parton’s Stampede and modern rodeo arenas, we explore why the American Quarter Horse is the undisputed king of the stunt world. Join us as we talk to professional performer Shadow Storm about the "high" of the hunt and the reality of life upside down, and veteran trainer Shelly Bicknell, who breaks down the rigorous safety and foundational training required to keep horse and rider "stunt ready." Tighten your cinches—it’s going to be a fast ride!

1. Hosts: Ashley Winch and Cat Guenther
2. Guest: Shelly Bicknell
3. Guest: Shadow Storm
4. Sponsor: http://www.chewy.com/equine