England's wine industry is booming, and Yorkshire is proving it has a place on the map.

In this episode of The Purpose Brief, James speaks to two brothers, Jack and Kit Fletcher, who are behind Ryedale Vineyards to discover how one family turned an ambitious idea into one of Yorkshire's pioneering vineyards.

From climate change and technology to sustainability and succession planning, this conversation explores what it really takes to grow a business that's rooted in purpose and place.

It's a story about caring for the land, building a regional identity, and creating a legacy that will outlast the people who planted the first vines.

In this episode

• How a family project became one of Yorkshire's pioneering vineyards
• Why English wine is gaining global recognition
• The surprising advantages of growing grapes in the North of England
• The realities of running a modern vineyard, from weather and tariffs to labour shortages
• How technology, automation and innovation are changing winemaking
• Why sustainability and look after nature makes business sense
• Building a business that contributes to the visitor destination economy
• Preparing the next generation through apprenticeships and knowledge sharing
• Creating a business that balances commercial success with long-term stewardship of the land

Whether you're interested in sustainable business, rural entrepreneurship, family enterprises or simply curious about the rise of English wine, this episode offers practical lessons on building a business with purpose, resilience and a long-term vision.

LINKS

Pay a Visit: https://www.ryedalevineyards.co.uk/

Purchase Products: https://www.ryedalevineyards.co.uk/shop

About Resolute Purpose: https://www.resolutepurpose.co.uk/