This week, Becks and Erica turn the mic on themselves: what does it actually take to find your purpose, and keep it once your business has grown past the person who started it?

They trade stories about Bata shoes, a "poverty of perception," and why the fastest way to find your purpose is sometimes to figure out what you don't want. Plus: the moment Erica's past life as a bodyguard turns out to explain more about her business than she expected.

The Purpose Pinwheel Podcast is co-hosted by Erica Mackay (The Marketing Detective Agency) and Becks Neale (The Brand Naturalist, Inkshed Ltd).

Follow the show: [thepurposepinwheelpodcast.com] | LinkedIn: linkedin.com/company/purpose-pinwheel-podcast | YouTube: @PurposePinwheelPodcast

Want to be a guest? Get in touch at guests@thepurposepinwheelpodcast.com

⚠️ A note before you listen: this episode includes an open conversation about drug and alcohol addiction, recovery, and the loss of a loved one to relapse. If any of this feels close to home, please look after yourself while listening.

- **FRANK** — confidential drugs advice, 24/7: call 0300 123 6600 or text 82111 (talktofrank.com)
- **Addiction Family Support** — for anyone affected or bereaved by a loved one's addiction: call 0300 888 3853 (addictionfamilysupport.org.uk)

Rick Mower spent his twenties building a career in advertising before addiction pulled him under — now he's MD of RAW, a social impact furniture company that trains and employs people the job market has written off, including many who've faced addiction, prison, or homelessness. We get into the car-park delivery that tested exactly how far his team will go for a client, the line from his colleague Hazel that reshaped how RAW works with at-risk children, and why Rick thinks "social value" should be a competitive weapon, not a nice-to-have. He also spins the purpose pinwheel and lands on Profit — his answer might surprise you.

The Purpose Pinwheel Podcast is co-hosted by Erica Mackay (The Marketing Detective Agency) and Becks Neale (The Brand Naturalist, Inkshed Ltd).

Follow the show: [thepurposepinwheelpodcast.com] | LinkedIn: linkedin.com/company/purpose-pinwheel-podcast | YouTube: @PurposePinwheelPodcast

Want to be a guest? Get in touch at guests@thepurposepinwheelpodcast.com

Behind the gates of a Grade II listed country house hotel, one woman is quietly rewriting what luxury hospitality can look like. Magaly Etter, ESG Manager at Whatley Manor, walks us through the journey from stripping single-use plastic out of the spa to an ambitious plan that could take the whole property off fossil fuels by 2028 — no small feat in a building where solar panels keep getting turned down. She shares how one skeptical hotel director became one of her biggest unofficial champions, why the vast majority of a hotel's carbon footprint might not even come from the hotel itself, and what she's learned trying to live sustainably with two young kids and a house full of plastic party favours. Plus: her answer when the Pinwheel lands on Processes.

The Purpose Pinwheel Podcast is co-hosted by Erica Mackay (The Marketing Detective Agency) and Becks Neale (The Brand Naturalist, Inkshed Ltd).

Follow the show: [thepurposepinwheelpodcast.com] | LinkedIn: linkedin.com/company/purpose-pinwheel-podcast | YouTube: @PurposePinwheelPodcast

Want to be a guest? Get in touch at guests@thepurposepinwheelpodcast.com