『The Pumpkin Spice Proliferation』のカバーアート

The Pumpkin Spice Proliferation

The Pumpkin Spice Proliferation

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【Amazonプライム会員限定】今ならプレミアムプランが4か月 月額99円。

10月19日まで。※適用条件あり

A bonus rant on pumpkin spice: the flavour that broke free from lattes and infested literally every product category on earth.

Pumpkin spice lattes were fine. Seasonal. Normal. But then pumpkin spice stopped being a flavour and became a personality marker, proof that you "get" autumn, you're into the vibe, you're the pumpkin spice person.

And once it became a tribal requirement, the food industry descended. Now it's in donuts, cereal, yoghurt, cream cheese, butter, and inexplicably - toothpaste. None of it tastes good. It all tastes like you're eating a scented candle that's gone off.

The worst part? You're not buying it because it tastes good. You're buying it to announce you're into Spooky Season. You have to own the crisps, the toothpaste, the cereal. You have to perform it. Corporations turned a latte flavour into proof of belonging to the right tribe.

Verdict: pumpkin spice lattes are fine. Pumpkin spice in a crisp? In toothpaste? "That's when it stops being a flavour and starts being a trap."

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