In this episode, I’m joined by James Smith, General Manager at Australian footwear brand Merry People, the company turning “gumboots” into an everyday, anywhere boot.

We talk about how founder Dani Pearce spotted a gap between clunky farm rain boots and city-ready style, and turned it into a colorful, 100% waterproof product line that works from Whistler snow to Austin heat.

James shares how the team has brought this Aussie gumboot culture to the US, leaning into bold colors, “merry” branding, and a no-discount pricing philosophy.

We dig into the role that content publishers, creators, and elevated cashback and loyalty partners play in building awareness and credibility in new markets.

If you’re a publisher, creator, or brand curious about category creation and long-term partnership strategy, you’ll get a ton of ideas from this conversation.

On this episode of The Publisher's Playbook, Jerrid Grimm and Matt Robinson from BILL explore the niche world of B2B influencers and review sites and why SMBs love BILL.

Find out exactly what brands are looking for as they expand their partnerships with publishers and creators. Jerrid Grimm, entrepreneur, marketer and host of The Publisher’s Playbook interviews the the most innovative product manufactures, software companies and consumer brands to find out what they’re looking for in a partner. These marketers are excited to expand their partnership programs and are looking for the right fit. Are you it? Stop guessing and start promoting the products and services your audiences will love.

Today I’m speaking with Ren Robinson, Ecommerce affiliate manager at Cycling Frog. It's clear that Cannabis has come a long way in the past decade. Beyond the regulatory changes we're also seeing companies like Cycling Frog take a deeper look at ingredients, production and packaging. Ren shares about the company, the products and what Cycling Frog cares about in a partnership.

This is our second episode on the topic of Retail Media and I’m thrilled to be joined by Mike Feldman, SVP of Global Retail Media at VaynerMedia. Mike’s story is unique—he grew up as the son of a retail consultant, and spent his formative years walking the aisles of big box stores learning the nuts and bolts of how consumers shop. Now, with over a decade of experience, he’s at the forefront of retail media just as it seems to be swallowing up the entire ad market. Mike was in retail media way before it was cool.

In this episode, Mike shares what I think is a groundbreaking perspective: retail media isn’t just about sponsored listings and ads on shopping websites—Mike believes that we may have inadvertently discovered the world’s greatest testing ground for creative ideas. Imagine being able to experiment with ad concepts, messaging, visuals, even product features and benefits in real time, knowing immediately how it will translate into product sales, then using those insights to inform ad campaigns across every channel. It’s a fascinating look at how media, data, sales and creativity are all converging. So let’s get into the art and science of Retail Media.

Want to know what this show is all about? Here it is, in under a minute.

Joanie, co-founder of The Krazy Coupon Lady, shares the story of how she and Heather started and evolved over the years. She discusses the changes in couponing and shopping behavior, from newspaper coupons to digital rebates and loyalty programs. Joanie also talks about the impact of the TV show 'Extreme Couponing' and the challenges and opportunities in the couponing industry. She believes that there is still a need for education and awareness about couponing as a strategy to save money, especially in the face of rising grocery prices. Joanie also discusses the business model of Crazy Coupon Lady, which includes direct partnerships with brands and affiliate networks.

Joanie's Deal of the Episode: Nike backpacks, sneakers and Dunks for back to school