Welcome back to All About Sales — the show where we decode what really drives success in the world of selling.

I’m your host, Shiva Chiluveru, and today we’re diving into one of my favorite topics — the psychology of selling. Because let’s be honest… people don’t always buy the best product.

They buy what feels right. And that’s where the real magic — or should I say, science — of sales comes in.

Why do some pitches instantly click while others fall flat? What actually happens in a buyer’s mind between “I’m just looking” and “Okay, let’s do this”?

To unpack all that, I’ve got Shivadhar Soma with me — a business leader with over two decades of experience in driving growth, strategy, and transformation across technology, SaaS, and emerging industries.

From leading multi-million-dollar P&Ls to mentoring startups and helping organizations scale through innovation, Shivadhar brings a unique blend of strategic insight and human understanding to business.

He’s been a COO, growth strategist, and consultant, and his passion lies in exploring how psychology, behavior, and storytelling shape the way people buy, build trust, and make decisions.

We’ll explore emotional triggers, trust, storytelling, and everything that makes people say that one powerful word: YES.

So if you’ve ever wondered what separates great salespeople from good ones — this episode might just give you your answer.