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The Prototype Isn’t The Product

The Prototype Isn’t The Product

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A Lott Of Fashion Podcast | The Prototype Isn’t the Product

A prototype proves that an idea can exist. It doesn’t prove that the market actually wants the product.

In this episode of A Lott Of Fashion, we break down the gap between creating a prototype and building a product people are willing to buy. Designers can become attached to the first version of an idea, but the prototype is only the beginning of the process—not the finish line.

We discuss product development, customer feedback, production, positioning, pricing, iteration, and why designers have to separate what they created from what they’re actually trying to sell.

Because making the product is one thing. Turning the prototype into a product for the customer is the real business.

Dreams of Rulers:
www.dreamsofrulerstreet.com

#ALottOfFashion #FashionBusiness #ProductDevelopment #FashionDesign #DreamsOfRulers

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