You know those moments when you're doing all the things in your business like sending the newsletter, posting on socials, launching different offers—but your email list still feels like it’s just… there? Not converting. Not doing much of anything. I’ve been there too. That’s exactly why I brought on today’s guest: Kennedy from Email Marketing Heroes.

Kennedy has helped over 8,000 paying clients master email marketing in a way that’s simple, sustainable, and actually profitable. Before all that? He was a psychological entertainer performing on luxury cruise ships (yes, really). So when he talks about understanding people, (and getting them to take action) he knows exactly what he’s doing.

In this episode, we go deep into the real purpose of your email list, how to finally build what Kennedy calls your “sausage machine” (aka a system that predictably turns subscribers into buyers), and why sending more emails—yes, even three a week—might be the smartest move you make this year.

Because here’s the truth: building a list isn’t enough. What you need is a system. A machine. Something that runs in the background and brings in sales on repeat.

This conversation is a full-on masterclass in how to stop winging it with your emails and start selling with clarity and confidence—without spending hours writing newsletters no one reads.

In this episode, you’ll learn:

[04:22] | Why Your Business Is Harder Without an Email List
Kennedy breaks down why every part of your business gets easier once you have an engaged list, and what you're missing if you’re not converting through email.

[08:31] | The Only 3 Things You Should Focus On in Your Business
Those 3 things being audience building, conversion, and service, and how email automates one whole chunk of your workload.

[13:59] | The Sausage Machine Strategy: Turn Leads into Sales
How to create a system where every subscriber becomes a buyer and why most people never scale because they skip this part.

[19:25] | The Truth About Email Metrics
Kennedy explains why the only metric that matters is how today compares to yesterday.

[24:30] | Want Higher Open Rates? Email More Often
The real reason people aren’t opening your emails (it’s not your subject lines) and why you should be emailing 3x a week—minimum.

[28:22] | The Simple Email Framework That Converts: Story, Lesson, Offer
How Kennedy writes daily emails that sell, in 15 minutes or less and how you can steal this method today.

[34:14] | Planning Your Email Calendar Around Promotions
How to structure story-based emails around launch windows without overwhelming your list or yourself.

[36:02] | Which Email Software Should You Use?
Kennedy’s honest take on choosing the right platform (spoiler: pick the one that makes you want to puke the least).

[40:23] | Haven’t Emailed in a While? Send This First
Use Kennedy’s “Terrible Friend” email template to warm a cold list without scaring people off.

[43:23] | How to Write High-Converting Emails Faster (With or Without AI)
The secret to ditching blank-page paralysis—plus how to use ChatGPT the right way to write emails in your voice.

Email Marketing Heros Affiliate Link: emailmarketingheroes.com/sam

Connect with me on Instagram here:

https://www.instagram.com/_samanthahearne_/

Join The Bulletproof Experience Membership here:

https://www.samanthahearneproducts.com/Bulletproof

Picture this: you're sitting at your desk, maybe with a coffee in hand, thinking about all the content you should be creating to grow your brand. Instagram posts. Reels. Email newsletters. Maybe a blog or two. It feels like a never-ending hamster wheel, right?

Now imagine if one piece of content could do all of that for you. One episode. Multiple platforms. Endless visibility. That’s the power of podcasting—and today, we're going deep into exactly how that works.

In this episode, I’m joined by one of the most experienced voices in the podcasting world, James Burtt. James isn’t just a podcast strategist—he’s launched over 180 shows (and counting), worked with celebrity names and global brands like Ted Baker, and built a business by helping others amplify their voice in ways that actually drive results.

But James didn’t come from a glamorous broadcasting background. He was a “failed” radio presenter who decided to figure it out as he went—and in doing so, he’s uncovered the real strategies that work for everyday entrepreneurs, coaches, consultants, and creatives who want to show up, stand out, and serve.

This isn’t just a conversation about microphones or software (though we talk about that too). It’s a full-blown masterclass on content leverage, business positioning, audience building, and the behind-the-scenes truths most people don’t tell you about launching a podcast.

In this episode, you’ll learn:

[04:22] | Why You Shouldn’t Start a Podcast (Unless...)
James breaks the myth that everyone should have a podcast and shares the real criteria to know if it’s right for you.

[05:04] | The Podcast as a Content Engine
We explore how one episode can be repurposed into 10+ forms of content across all platforms, boosting ROI and visibility.

[07:14] | Should You Start on Zoom or Go Full Studio?
James talks about matching your podcast production level with your brand and why “done is better than perfect.”

[09:59] | 80% of Podcasting is Promotion
If you only focus on recording and not promoting, you're missing the point. Learn how to actually make your podcast work for you.

[12:03] | The 3 Most Common Podcast Goals (and How to Meet Them)
From signing clients to building authority to avoiding video, we cover different podcast strategies based on your outcome.

[14:51] | How One Podcast Rekindled a £80k Client Deal
James shares jaw-dropping stories of how businesses have used podcasts to land major deals—often without even trying.

[16:19] | How to Turn Guests into Ambassadors
A step-by-step email strategy to make your guests feel like stars and help them promote your show.

[18:57] | Should You Do Solo Episodes, Interviews, or Panels?
No right answer here—just lots of smart advice on how to choose (or mix) formats based on your audience and your goals.

[21:25] | Why Solo Episodes Build Expertise Fast
Nervous to go solo? James explains why these are crucial for personal branding and trust.

[26:01] | The Truth About Show Notes (and SEO)
What actually gets pulled into search rankings and how to write show notes that help your podcast get found.

[30:18] | Best Low-Cost Tools to Uplevel Your Podcast
We discuss tools like Riverside, Opus Clip, and Otter.ai to help you record, edit, and repurpose your show without overwhelm.

[33:35] | Nailing the Intro and Outro
Tips on how to hook listeners in the first 3 seconds and create calls to action that actually convert.

[37:08] | Why Consistency is Everything
James leaves us with a golden reminder: consistency is your podcast’s secret weapon. Plus, why batching is a game-changer.

Connect with me on Instagram here:

https://www.instagram.com/_samanthahearne_/

Connect with James Burtt here:

https://www.instagram.com/jamesburttofficial/

Join The Bulletproof Experience Membership here:

https://www.samanthahearneproducts.com/Bulletproof

Let’s get real—this is one of the most honest and freeing conversations I’ve had, not just with myself, but with someone who truly gets it. In this episode, I’m joined by Pete Cohen, keynote speaker, author, and internationally renowned coach with over 30 years of experience helping people and organizations move from simply surviving to fully thriving.

Pete has coached Olympic champions, corporate leaders, and some of the most high-performing individuals in the world. In this episode, he brings his signature blend of wisdom, clarity, and radical encouragement to our conversation about intentional thinking, identity, and creating a life that feels deeply aligned.

I’m also opening up about why I took a pause from this podcast—not because I was burned out, but because I felt deeply called to slow down, get quiet, and listen to what my life was trying to tell me. That space gave me the clarity I didn’t know I was missing—and it’s reshaping everything, from my business model to how I define success.

Pete and I also talk about the very human experience of navigating transitions—the messy middle between who you’ve been and who you’re becoming—and how intentional thinking can be a grounding force in that process.

This is a heart-led conversation about doing business, motherhood, creativity, and life differently. More honestly. More freely. More aligned.

In this episode, you’ll learn:

[03:15] | Why I Took a Step Back from the Podcast
I talk about the intuitive pause I felt called to take, how it led to a powerful reset, and why those quieter seasons can be the most transformational.

[06:40] | The Real Reason I’m Restructuring My Business
I open up about what burnout taught me about hustle culture, my own limits, and the importance of honoring the season I’m in.

[10:25] | Embracing Ease Without Losing Momentum
I’m learning to lead with more softness, stillness, and self-trust—and I share how that’s showing up in both my life and business right now.

[15:30] | What Happens When You Release Control
This part gets vulnerable: the magic (and discomfort) of surrendering outcomes, and why that surrender has been essential to my growth.

[21:10] | A New Way to Think About Productivity
I’m redefining what it means to “get things done”—without pushing, proving, or performing.

[28:00] | How My Business Model Was Draining Me
I realized my current structure no longer fits who I am. I share the bold shifts I’m making to create more freedom, flow, and alignment.

[34:45] | The Power of Full Presence in Motherhood and Entrepreneurship
I reflect on what I’m learning about being with what is—instead of holding onto what was or rushing into what’s next.

[40:15] | Reconnecting to Creativity and Content From a Place of Authenticity
When my voice went quiet, I had to learn how to stop forcing content. I talk about how I’m reigniting my creativity from a deeper, truer place.

[47:05] | What’s Next for the Brand and Community
I give you a behind-the-scenes look at what’s evolving—from new offers to the ways I want to serve with even more depth and intention.

Connect with me on Instagram here:

https://www.instagram.com/_samanthahearne_/

Connect with Pete Cohen here:

https://www.petecohen.com/

Join The Bulletproof Experience Membership here:

https://www.samanthahearneproducts.com/Bulletproof