You know those moments when you're doing all the things in your business like sending the newsletter, posting on socials, launching different offers—but your email list still feels like it’s just… there? Not converting. Not doing much of anything. I’ve been there too. That’s exactly why I brought on today’s guest: Kennedy from Email Marketing Heroes.

Kennedy has helped over 8,000 paying clients master email marketing in a way that’s simple, sustainable, and actually profitable. Before all that? He was a psychological entertainer performing on luxury cruise ships (yes, really). So when he talks about understanding people, (and getting them to take action) he knows exactly what he’s doing.

In this episode, we go deep into the real purpose of your email list, how to finally build what Kennedy calls your “sausage machine” (aka a system that predictably turns subscribers into buyers), and why sending more emails—yes, even three a week—might be the smartest move you make this year.

Because here’s the truth: building a list isn’t enough. What you need is a system. A machine. Something that runs in the background and brings in sales on repeat.

This conversation is a full-on masterclass in how to stop winging it with your emails and start selling with clarity and confidence—without spending hours writing newsletters no one reads.

In this episode, you’ll learn:

[04:22] | Why Your Business Is Harder Without an Email List
Kennedy breaks down why every part of your business gets easier once you have an engaged list, and what you're missing if you’re not converting through email.

[08:31] | The Only 3 Things You Should Focus On in Your Business
Those 3 things being audience building, conversion, and service, and how email automates one whole chunk of your workload.

[13:59] | The Sausage Machine Strategy: Turn Leads into Sales
How to create a system where every subscriber becomes a buyer and why most people never scale because they skip this part.

[19:25] | The Truth About Email Metrics
Kennedy explains why the only metric that matters is how today compares to yesterday.

[24:30] | Want Higher Open Rates? Email More Often
The real reason people aren’t opening your emails (it’s not your subject lines) and why you should be emailing 3x a week—minimum.

[28:22] | The Simple Email Framework That Converts: Story, Lesson, Offer
How Kennedy writes daily emails that sell, in 15 minutes or less and how you can steal this method today.

[34:14] | Planning Your Email Calendar Around Promotions
How to structure story-based emails around launch windows without overwhelming your list or yourself.

[36:02] | Which Email Software Should You Use?
Kennedy’s honest take on choosing the right platform (spoiler: pick the one that makes you want to puke the least).

[40:23] | Haven’t Emailed in a While? Send This First
Use Kennedy’s “Terrible Friend” email template to warm a cold list without scaring people off.

[43:23] | How to Write High-Converting Emails Faster (With or Without AI)
The secret to ditching blank-page paralysis—plus how to use ChatGPT the right way to write emails in your voice.

Email Marketing Heros Affiliate Link: emailmarketingheroes.com/sam

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