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On this episode of The Profitable Creative, host Christian Brim sits down with Christopher Lochhead, entrepreneur, bestselling author, and co-creator of the Category Design movement. Christopher shares why legendary businesses don't compete for existing demand—they create entirely new categories. The conversation explores how language shapes markets, why most companies struggle to define the problem they solve, and how category designers create different futures instead of incremental improvements. Christopher also discusses his latest book, Creator Capitalist, and explains why AI is shifting value away from knowledge and execution toward creativity, judgment, and innovation.

PROFITABLE TAKEAWAYS...

• Category design creates markets instead of competing within them
• The problem you define determines the solution you become
• Language shapes thinking and influences demand
• Different beats better
• Thinking about thinking is the most important kind of thinking
• Rejecting the premise unlocks innovation
• Most businesses cannot clearly articulate the problem they solve
• Word-of-mouth scales through a consistent point of view
• AI is making knowledge and execution increasingly accessible
• The future belongs to creator capitalists

Join our community of creative entrepreneurs and get a free copy of our No-BS Guide To Making Your Creative Business Actually Profitable delivered straight to your inbox. We’ll share smart, simple tips to help you keep more of what you earn—no boring accountant talk, we promise.
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PROFITABLE TALKS...

In this episode of The Profitable Creative, Christian Brim interviews Nic Taylor, Head of Product & Growth at Livid, an emerging ad-free video hosting platform positioned as an alternative to Vimeo. The conversation explores why creators choose platforms like Vimeo over YouTube, the market disruption caused by Vimeo’s acquisition by Bending Spoons, and how Livid plans to serve creators and small businesses with a leaner, creator-focused approach.

Christian and Nic also dive deep into the broader creative economy, discussing shrinking marketing budgets, changing agency dynamics, the rise of AI-generated content, and why authentic human creativity is becoming even more valuable in a world flooded with automated media.

PROFITABLE TAKEAWAYS...

• Creators want more control over their video content than platforms like YouTube provide
• Livid was built as a creator-focused alternative to Vimeo
• Vimeo’s acquisition is creating uncertainty and rising costs for users
• Video content demand continues to grow despite shrinking marketing budgets
• Businesses are prioritizing ROI and authenticity over high production volume
• AI can enhance creative workflows, but it cannot replace genuine human creativity
• The creators who succeed will be the ones who use AI without losing originality
• Audiences are already pushing back against obvious AI-generated content

Join our community of creative entrepreneurs and get a free copy of our No-BS Guide To Making Your Creative Business Actually Profitable delivered straight to your inbox. We’ll share smart, simple tips to help you keep more of what you earn—no boring accountant talk, we promise.
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PROFITABLE TALKS...

In this episode of The Profitable Creative, Christian Brim sits down with Michael Keenan, founder of Peak Content, to discuss the rapidly changing world of content marketing, entrepreneurship, and designing a business around the life you actually want.

Michael shares his unconventional path from freelancing out of a van and writing $25 articles to building a lean content agency serving major software companies. The conversation dives deep into AI’s impact on SEO and content creation, the realities of scaling a business, lessons learned from failed ventures and angel investing, and why intentional business design matters more than endless growth.

If you’re an entrepreneur, agency owner, freelancer, or creative trying to navigate the chaos of modern business while protecting your sanity, this episode is packed with practical wisdom.

PROFITABLE TAKEAWAYS...

• AI is rapidly changing content marketing and SEO, forcing businesses to adapt in real time.
• The best content is still written for humans first, even when optimizing for search engines and AI.
• Building a business intentionally around your desired lifestyle is more important than chasing endless growth.
• Strong relationships and trust are critical when building teams and scaling a business.
• Entrepreneurs must learn to stay calm and solve problems under constant uncertainty.
• Not every opportunity is worth pursuing — focus on the work that aligns with your strengths and goals.
• Financial success means little if the business creates stress and destroys quality of life.
• Designing a business with the end goal in mind leads to healthier systems and better long-term outcomes.

Join our community of creative entrepreneurs and get a free copy of our No-BS Guide To Making Your Creative Business Actually Profitable delivered straight to your inbox. We’ll share smart, simple tips to help you keep more of what you earn—no boring accountant talk, we promise.
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PROFITABLE TALKS...

In this episode of The Profitable Creative, Christian Brim sits down with Ryan Chute of Wizard of Ads to unpack the psychology behind “externally triggered grudge purchases” — the unavoidable services customers don’t want to buy but absolutely need.

Ryan shares his journey from working in his family’s furniture business to becoming a partner at Wizard of Ads, where he now leads an eight-figure agency helping service-based businesses grow through relational marketing, strategic messaging, and value alignment.

This episode is packed with practical insight for accountants, contractors, consultants, and any business owner selling services people have to buy rather than want to buy.

PROFITABLE TAKEAWAYS...

• Why most marketing fails to connect emotionally
• The difference between transactional vs. relational businesses
• How fear, trust, and timing influence purchasing decisions
• Why service businesses must market differently than lifestyle brands
• The hidden role fulfillment and operations play in marketing success
• How to align business values with customer values
• The importance of empathy and competence in service industries
• Why “brand vs. lead generation” is the wrong framework

Join our community of creative entrepreneurs and get a free copy of our No-BS Guide To Making Your Creative Business Actually Profitable delivered straight to your inbox. We’ll share smart, simple tips to help you keep more of what you earn—no boring accountant talk, we promise.
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PROFITABLE TALKS...

In this episode of The Profitable Creative, Christian Brim sits down with author and voice actor Aaron Ryan for a wide-ranging conversation about creativity, storytelling, voice acting, AI disruption, unions, intellectual property, and the mindset required to turn artistic passion into sustainable income.

Aaron shares how Lord of the Rings, childhood writing clubs, and a second-grade novella sparked his love of storytelling, eventually leading him into a career as both a published author and professional voice actor. The two also dive deep into the economics of creative work, including investments vs. expenses, audition discipline, the impact of AI on voice acting, and why creators shouldn’t feel guilty about making money from their art.

PROFITABLE TAKEAWAYS...

• Creativity is a long-game business
• Discipline matters more than inspiration
• Great storytelling creates lasting emotional connection
• There’s a difference between spending money and investing in growth
• AI is disrupting creative industries and increasing trust issues
• Creators shouldn’t feel guilty about making money from their work
• Persistence is often the difference between quitting and succeeding
• Self-employment means building your own dream
• Authenticity is becoming more valuable in a world flooded with AI
• Storytelling is ultimately about legacy

Join our community of creative entrepreneurs and get a free copy of our No-BS Guide To Making Your Creative Business Actually Profitable delivered straight to your inbox. We’ll share smart, simple tips to help you keep more of what you earn—no boring accountant talk, we promise.
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PROFITABLE TALKS...

In this episode, Christian sits down with Jim Fuhs of Fusion Marketing to talk about Substack, creator-owned audiences, video marketing, AI, entrepreneurship, and the importance of building a business that actually supports the life you want.

Jim shares how he transitioned from government contracting into content creation and video strategy, why he believes creators need to stop relying entirely on platforms like Facebook, and how Substack is emerging as a powerful “direct-to-creator” platform.

The conversation also explores the growing flood of AI-generated content, the increasing importance of trust and community, and why wisdom—not just access to tools—is becoming the real differentiator in business.

PROFITABLE TAKEAWAYS...

• Substack as a creator-owned platform
• Building direct relationships through email lists
• Repurposing video content into written content
• Community vs. algorithm-driven audiences
• The reality behind “passive income”
• AI-generated content and authenticity
• Trust as the future competitive advantage
• Why creators should teach openly
• Using video to educate customers
• Entrepreneurship and intentional business design
• Avoiding trend-chasing in business
• The importance of mentors and masterminds
• Creating a business around lifestyle freedom
• Wisdom vs. access to technology
• Why simple video content still works

Join our community of creative entrepreneurs and get a free copy of our No-BS Guide To Making Your Creative Business Actually Profitable delivered straight to your inbox. We’ll share smart, simple tips to help you keep more of what you earn—no boring accountant talk, we promise.
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PROFITABLE TALKS...

In this episode of The Profitable Creative, Christian Brim sits down with Matt Morse, founder of 1851 Creative, to talk about entrepreneurship, ministry, branding, and the realities of building a profitable creative business.

Matt shares his unconventional path from pastoral ministry into running a creative agency, the lessons he learned from turning down his father’s agency business, and why small businesses are often the most rewarding clients to serve.

Christian and Matt also explore faith, vocation, accountability, and the importance of understanding your “why” as a business owner.

If you’re a creative entrepreneur, agency owner, freelancer, or small business operator trying to grow sustainably while staying true to your mission, this episode is packed with practical insights.

PROFITABLE TALKS...

• Why many creatives struggle with profitability
• The danger of “free-to-fee” thinking
• How agency owners can better qualify clients
• Why most businesses misunderstand branding
• The connection between purpose, identity, and business growth
• The emotional realities of entrepreneurship and marketing

Join our community of creative entrepreneurs and get a free copy of our No-BS Guide To Making Your Creative Business Actually Profitable delivered straight to your inbox. We’ll share smart, simple tips to help you keep more of what you earn—no boring accountant talk, we promise.
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PROFITABLE TALKS...

In this episode of The Profitable Creative, Christian Brim sits down with marketing veteran Lorraine Ball to talk about the evolution of digital marketing, the realities of running an agency, and why most podcasts fail before episode five.

Lorraine shares her journey from accounting and computer programming into marketing, building and selling a successful agency, and reinventing herself as a consultant and educator for other agencies. Along the way, she and Christian dive into pricing strategy, client retention, scaling challenges, and how podcasts actually fit into a modern marketing ecosystem.

Whether you run an agency, create content, or are trying to grow a business sustainably, this conversation is packed with practical insights.

PROFITABLE TAKEAWAYS...

• Why good marketing is rooted in numbers, not guesswork
• Lorraine’s transition from corporate marketing to agency ownership
• Early social media marketing lessons from the FBML era
• Why podcasts should support your sales process—not replace it
• The hidden downside of scaling too fast
• How raising prices can be smarter than hiring more staff
• The “squirrels, deer, moose, elephants & whales” framework for clients
• Why client retention matters more than top-line revenue
• The danger of letting one client dominate your business
• How to identify your ideal customer
• Why many businesses fail to define their real competition
• The importance of saying “no” to bad-fit clients

Join our community of creative entrepreneurs and get a free copy of our No-BS Guide To Making Your Creative Business Actually Profitable delivered straight to your inbox. We’ll share smart, simple tips to help you keep more of what you earn—no boring accountant talk, we promise.
https://bit.ly/4uCmlX2