What is omnichannel marketing? Today, Chelsea and Kellie of Prodio are joined by Jamie Miller of Stackd Media, a specialist in the area.

Omnichannel marketing is a way to create multiple touch points for your current and future customers - via digital, social media, in-app, tv, radio, and even print. While the "spray and pray" days of mass snail mail campaigns are gone, Jamie explains how data and technology can lead businesses to a much more focused (and successful) print campaign.

Using technology, Jamie and his team can paint a picture of your current and potential audience - using IP addresses and devices to learn about them and their habits, families, etc. And in a world where data and privacy are under increasing scrutiny, we also cover the importance of only targeting folks who have opted in to marketing messages.

This technology isn't just for the big companies any more. Small and medium sized business owners can harness this to create better, more targeted content for their audiences. While Google and Facebook can be part of an omnichannel strategy, there's so much more you can do.

Want to learn more?

Email Jamie: Jamie@stackd.media

Find Stackd on LinkedIn at: https://www.linkedin.com/company/stackd-media/

Or drop Chelsea and Kellie an email: hello@prodioco.com

In our first episode, Kellie and Chelsea explain who they are as Prodio. Then, we talk about FAQ's - the frequently asked questions they get at Prodio, and how YOUR business's FAQ's can help shape your marketing strategy.

For example, three common questions that Kellie and Chelsea get are:

1. What does the word Prodio mean?
2. What does Prodio do?
3. How do I get started.

We show how Prodio can take those three questions and mold them into a social media marketing strategy, similar to how you can with your business!

Want to learn more?

Visit Prodio online at https://www.prodioco.com/

Or drop Chelsea and Kellie an email: hello@prodioco.com

Welcome to the Prodio podcast. We are Prodio, a marketing and branding company, obsessed with helping businesses sprout and grow. Join us as we break down the facts about marketing FAQs, AKA frequently asked questions, and show you how to turn the most common questions you could ask into content you can use to educate people on your products and services, and ultimately market your business more effectively.

Follow our podcast for free on Apple Podcasts, Spotify, or wherever you're listening right now.