The Problem With Wine Culture | Jennifer Cossey | Barrels and Roots
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The Problem With Wine Culture | Jennifer Cossey | Barrels and Roots
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In this episode of Barrels and Roots, I sit down with Jennifer Cossey, General Manager of Brooks Wine in Oregon’s Willamette Valley, to talk about what makes Oregon wine so special and why the wine industry needs to become more approachable, inclusive, and fun.
Jen has spent nearly 30 years in the wine industry, but what I loved about this conversation is how little it was about memorizing tasting notes or knowing the “right” way to drink wine. We talk about Oregon Pinot Noir and Riesling, the incredible community behind Oregon wineries, and why traditional tasting rooms can sometimes make new wine drinkers feel like they don’t belong.
Jen also shares how Brooks Wine is experimenting with experiences like wine and sound, collaborations, outdoor tastings, and more human ways of introducing people to wine. We even dive into the remarkable story of the Oregon winemakers who came together to support Brooks after the sudden passing of founder Jimmy Brooks.
What would make the world of wine feel more fun and welcoming to you?