『The Pricing Marketing Podcast with Fexingo: Price Anchoring, Bundling, and Conversion Pricing』のカバーアート

The Pricing Marketing Podcast with Fexingo: Price Anchoring, Bundling, and Conversion Pricing

The Pricing Marketing Podcast with Fexingo: Price Anchoring, Bundling, and Conversion Pricing

著者： Fexingo
無料で聴く

Lucas and Luna anchor 'The Pricing Marketing Podcast' at a desk cluttered with pricing-tier tables and bundle-comparison diagrams, dissecting the mechanics of price anchoring, bundling, and conversion pricing. Each episode opens with a concrete case—a SaaS company's tiered subscription launch, a retailer's 'buy more, save more' campaign, a freemium-to-paid conversion funnel. Lucas cites the specific anchoring figures and conversion rates; Luna challenges the assumptions behind the bundling logic and probes for the customer psychology at work. They debate when decoy pricing backfires, how multi-product bundles shift perceived value, and why conversion pricing strategies differ across B2B and B2C markets. The show serves marketers, product managers, and growth leads who want to move beyond 'test and learn' intuition and into structured pricing frameworks grounded in behavioral economics and real-world data. Listeners walk away with a sharper ability to audit their own pricing pages and a specific question to ask next time they see a 'limited-time offer' or a three-column comparison table: what trade-off is being engineered, and for whom? #PricingMarketing #PriceAnchoring #Bundling #ConversionPricing #BehavioralEconomics #SaaS #Freemium #DecoyEffect #ValueBasedPricing #B2BPricing #B2CPricing #ConsumerPsychology #PricingStrategy #Marketing #FexingoBusiness #BusinessPodcast #MarketingPodcast #PricingPodcast Keep every episode free: buymeacoffee.com/fexingo© 2026 Fexingo. All rights reserved. 経済学
エピソード
  • How Retailers Use Loss Leaders to Trap Your Wallet

    How Retailers Use Loss Leaders to Trap Your Wallet
    2026/09/10
    We break down the economics of loss leaders, using Walmart and Costco as primary case studies. Lucas explains how selling printer ink or membership cards at a loss drives high-margin accessory sales, while Luna examines the behavioral psychology behind why we accept these traps. We also look at the razor-and-blades model in modern SaaS pricing. This is Episode 182 of The Pricing Marketing Podcast. #PricingStrategy #LossLeaders #RetailEconomics #CostcoMembership #WalmartStrategy #RazorAndBlades #ConversionPricing #BundlingTactics #CustomerAcquisition #MarginAnalysis #BehavioralEconomics #SaaSPricing #PrintersAndInk #GroceryAnchor #FexingoBusiness #BusinessPodcast #MarketingPsychology #ConsumerBehavior Keep every episode free: buymeacoffee.com/fexingo
    続きを読む 一部表示
    12 分
  • The Charm Pricing Myth And Why You Should Raise Prices

    The Charm Pricing Myth And Why You Should Raise Prices
    2026/09/09
    We dismantle the decades-old belief that prices ending in nine actually drive higher conversion rates. Using a recent analysis of over two million transactions from a major European retailer, we reveal how charm pricing often signals lower quality and hurts margins. Lucas and Luna explore why removing the decimal point might be the smartest move for premium brands looking to signal confidence rather than desperation. #CharmPricing #PricePsychology #MarketingStrategy #ConversionOptimization #ConsumerBehavior #PricingPower #FexingoBusiness #BusinessPodcast #RetailAnalytics #BrandPositioning #LuxuryMarkets #EcommerceTips #B2BMarketing #RevenueGrowth #LucasAndLuna #PricingExperiment #ValueBasedPricing #ConsumerInsights Keep every episode free: buymeacoffee.com/fexingo
    続きを読む 一部表示
    11 分
  • How Invisible Tiers Shape Your Spending Habits

    How Invisible Tiers Shape Your Spending Habits
    2026/09/08
    In this episode, we dissect the subtle mechanics of 'decoy pricing' and how brands like Spotify and Adobe use tiered structures to manipulate perceived value. We explore the specific case of Adobe's Creative Cloud migration from perpetual licenses to subscription tiers, revealing how the introduction of a 'mid-tier' option was designed not to sell mid-tier plans, but to make the highest tier feel like a rational choice. Lucas breaks down the psychological anchor points that make higher-priced bundles irresistible, while Luna challenges whether these tactics erode trust or simply reflect market reality. We also examine how small businesses can apply these principles ethically without alienating price-sensitive customers. #PriceAnchoring #DecoyEffect #SubscriptionPricing #ConsumerPsychology #AdobeCreativeCloud #SpotifyPremium #TieredPricing #MarketingStrategy #ValuePerception #ConversionOptimization #BusinessGrowth #EconomicBehavior #FexingoBusiness #BusinessPodcast #LucasAndLuna #PricingTactics #SaaSModel #RevenueManagement Keep every episode free: buymeacoffee.com/fexingo
    続きを読む 一部表示
    10 分
adbl_web_anon_alc_button_suppression_t1
まだレビューはありません