エピソード

  • 42. Spinal Decompression Report Review - Part 1
    2026/02/23

    🎙 Episode 42 – Spinal Decompression Report Review - Part 1

    In this episode of The Practice Builders Podcast, Dr. Vince Leone and Dr. Kyle Pankonin introduces the State of Spinal Decompression 2026 Report: benchmarks, insights, and predictions for chiropractors who want to build a real decompression niche.

    Dr. Leone explains why decompression has been too inconsistent across the profession (random visit counts, inconsistent protocols, dabbling). The goal is to professionalize decompression using proven systems, market research, and published evidence so clinics can deliver consistent outcomes and stand out as specialists.

    You’ll learn:

    • Why decompression adoption is growing ~4% per year and why competition is coming
    • The real differentiator isn’t owning a table, it’s mastery: world-class exam, protocols, and trained staff execution
    • Why patient demand is massive (surgery volume + patients actively seeking non-surgical options)
    • Pricing benchmarks (most clinics land around $3K–$7K, commonly $4.5K–$5K) and why just 3–10 starts/month can be practice-changing
    • Why marketing must be diversified (multiple “buckets,” not one fragile channel)

    A key clinical insight: research suggests lower-force decompression can perform as well or better than heavy pull in some cases.

    Give it a listen — and start thinking like a specialist, not just a table owner.

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    42 分
  • 41. How to Optimize Your Ads with Simplicity AI
    2026/02/26

    In this episode of The Practice Builders Podcast, Dr. Vince Leone interviews Dr. Bao Thai, founder of Simplicity AI and former seven-figure neuropathy clinic owner, about one of the biggest hidden profit leaks in modern practices: poor lead management.

    After building and scaling large cash-based clinics with massive overhead and staff stress, Dr. Thai shares how he turned to AI to eliminate bottlenecks, reduce chaos, and dramatically improve speed-to-lead — without hiring more people.

    You’ll learn:

    • Why speed-to-lead is the #1 reason practices waste marketing dollars
    • How missed calls after 5pm silently cost you tens of thousands per month
    • The real problem with relying on staff to manually follow up with every lead
    • How AI can answer calls, qualify prospects, book appointments, and send nurture content automatically
    • Why tracking lead response and follow-up data is critical for real growth
    • A case study where better systems — not more ad spend — generated an extra $80,000 in one month

    If you’re running ads for decompression, neuropathy, or any high-value service and suspect leads are slipping through the cracks, this episode will open your eyes.

    🎧 Tune in to learn how better systems, smarter automation, and consistent follow-up can help you squeeze more revenue and profit out of the marketing you’re already paying for — while making practice enjoyable again.

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    21 分
  • 40. When To Add A Second Decompression Table or Laser
    2026/02/02

    🎙 Episode 40 – When To Add A Second Decompression Table or Laser

    In this episode of The Practice Builders Podcast, Dr. Kyle Pankonin lays out a clear, practical framework for one of the biggest decisions growing clinics face:

    When is it actually time to buy another decompression table, laser, or piece of tech?

    Most chiropractors assume their next leap comes from buying more equipment. But in reality, Dr. Pankonin argues that the real problem in most clinics isn’t capacity… its utilization.

    This conversation is a short but high-impact breakdown of how to scale intelligently, avoid shiny-object purchases, and expand only when the demand is real.

    You’ll learn:

    • Why most clinics have a utilization problem, not an equipment problem
    • The 70–80% rule: the real threshold that signals it’s time to expand
    • How to spot true bottlenecks like waitlists, peak-hour overbooking, and scheduling pressure
    • Why buying more machines too early won’t fix lack of confidence, protocols, or marketing
    • A real example of a doctor ready to sell a $60k laser… when the issue wasn’t the laser at all
    • Why laser therapy is often the first and smartest expansion (before decompression)
    • How robotic laser systems allow staff delegation, reduced doctor strain, and faster ROI
    • The difference between scalable therapies (laser) vs selective therapies (decompression)
    • Key business considerations: staffing, space, financial readiness, and timing
    • When NOT to add equipment: boredom purchases, marketing gaps, staff burnout, and underused assets
    • The exact next steps doctors should take to track utilization and make the right call

    If you’re debating a second laser, another decompression unit, or the next big investment in your clinic, this episode gives you the clarity to expand with confidence, not impulse.

    🎧 Tune in to learn the smartest growth path: optimize first, scale second, and build capacity only when demand forces your hand.

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    26 分
  • 39. How To Add Knee Pain Niche
    2026/01/19

    🎙 Episode 39 – How To Add Knee Pain Niche

    In this episode of The Practice Builders Podcast, Dr. Vince Leone and Dr. Kyle Pankonin break down why chronic knee pain is one of the most overlooked and profitable niches chiropractors can add once spinal decompression is dialed in.

    They unpack the data, clinical realities, equipment, pricing, and simple internal marketing strategies that make a knee program a powerful second niche without ads, funnels, or added burnout. This is a practical, experience-driven conversation rooted in real clinic outcomes, not theory.

    You’ll learn:

    • Why chronic knee pain affects nearly 25% of U.S. adults and represents a massive, underserved patient base
    • Why knee osteoarthritis is especially well-suited for non-surgical, technology-driven care
    • The essential tools for an effective knee protocol (knee decompression, laser, shockwave, and supporting therapies)
    • What a typical knee decompression care plan looks like and how practices price single vs bilateral cases
    • The most common clinical and perception-based pitfalls doctors face when adding knee care
    • Why internal marketing beats paid ads for launching a knee program
    • Simple systems to identify knee pain in existing patients and stack revenue sequentially
    • How addressing knee and hip issues can dramatically improve spinal decompression outcomes
    • Why knee patients are often highly motivated, active, and ideal candidates for care
    • How a staff-driven, technology-forward knee program protects the doctor’s energy while adding a strong revenue stream

    If you’ve optimized spinal decompression and want to add another high-impact, high-demand niche without complicating your practice, this episode lays out exactly why knee care deserves serious consideration in 2026.

    🎧 Tune in to learn how a dedicated knee program can help patients avoid surgery, restore activity, and create a simpler, scalable growth path for your practice.

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    28 分
  • 38. Protecting the Thoroughbred
    2026/01/10

    🎙 Episode 38 – Protecting the Thoroughbred

    In this episode of The Practice Builders Podcast, Dr. Vince Leone pulls back the curtain on a members-only micro training designed to help doctors build a practice that grows without burning them out. Using the “thoroughbred” analogy, he explains why the doctor is the seven-figure asset that must be protected first, and how energy, recovery, and role clarity directly determine the ceiling of the practice.

    You’ll learn:

    • Why most burnout comes from mismanagement, not weakness (over-racing, poor fuel, wrong work, no recovery)
    • How your energy and decision-making drive practice growth more than any system or tactic
    • The simplest ways to improve performance through sleep, nutrition, training, and recovery rhythms
    • How to identify and eliminate the tasks that drain your energy (and what to delegate instead)
    • Why planned downtime and true separation from work is disciplined maintenance, not indulgence
    • The “protect the asset and the practice will follow” framework for long-term success and longevity

    If you’re planning for your best year yet, this episode will help you grow revenue without sacrificing your health, clarity, or happiness.

    🎧 Tune in and learn how to protect the doctor first so the practice can thrive for the long haul.

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    36 分
  • 37. Marketing From Inside the Trenches
    2025/12/29

    🎙 Episode 37 – Marketing From Inside the Trenches

    In this episode of The Practice Builders Podcast, Dr. Kyle Pankonin breaks down a proven, multi-channel marketing strategy for chiropractors who want consistent patient flow without relying on one platform or trend.

    This episode addresses a common mistake: over-reliance on a single marketing channel, often social media, and why that approach leads to frustration and inconsistency.

    Instead, Dr. Pankonin outlines how to build an education-based marketing system that positions the doctor as the local expert and compounds over time.

    You’ll learn:

    • Why diversifying marketing channels creates stability and predictability
    • How education-first marketing builds trust and long-term demand
    • How to combine external marketing (Facebook, radio, newspaper) with internal systems
    • Why community involvement often outperforms paid ads for trust and referrals

    This episode is a must-listen for doctors who want steady growth, stronger visibility, and a marketing strategy that holds up long-term — even as platforms and algorithms change.

    🎧 Tune in to learn how to build a marketing engine that compounds year after year.

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    26 分
  • 36. Let's Play Ball - Singles, Doubles, Homeruns, and Grand Slams
    2025/12/22

    🎙 Episode 36 – Let's Play Ball - Singles, Doubles, Homeruns, and Grand Slams

    In this episode of The Practice Builders Podcast, Dr. Pankonin introduces the “Let’s Play Ball” strategy — a simple, proven framework for growing your practice by focusing on Singles and Doubles instead of chasing rare “Home Run” cases.

    This episode breaks down how consistent revenue is built through smaller, more frequent cash-based care plans, not just big decompression cases.

    You’ll learn:

    • Why 6–12 visit packages are the real driver of sustainable growth
    • How recommending laser or shockwave to nearly every patient increases cash revenue without increasing volume
    • The hybrid care model that combines insurance services with cash-based technology
    • How acute, chronic, and decompression cases fit into one simple growth framework
    • Why consistent wins build trust and make larger care plans easier to enroll

    This episode is a must-listen for doctors who want predictable growth, stronger patient buy-in, and higher cash collections — without working more hours.

    🎧 Tune in and learn how to stop swinging for home runs and start building a practice that wins consistently.

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    22 分
  • 35. Process Over Results
    2025/12/15

    🎙 Episode 35 – Process Over Results

    In this episode of The Practice Builders Podcast, Dr. Vince breaks down why most practices stall despite having ambitious goals — and what actually drives sustainable growth instead.

    Using lessons from elite coaching and real-world practice building, this training introduces the “Process Over Results” framework and shows how consistent daily execution, not outcome chasing, creates predictable growth in spinal decompression and other high-value niches.

    You’ll learn:

    • Why goals without systems create frustration instead of progress
    • How focusing on daily inputs builds a growth “flywheel” that compounds over time The exact high-value processes that drive decompression starts, conversions, and revenue
    • How to simplify your clinic by running Day 1, Day 2, ROFs, and staff roles the same way every time
    • Why internal marketing, follow-up systems, and staff execution matter as much as ads

    This episode is a must-listen for doctors planning for 2026 who want cleaner systems, stronger teams, and growth that doesn’t require working more hours.

    🎧 Tune in and learn how to stop chasing goals — and start building a practice that grows by design.

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    38 分