Lynnette Khalfani-Cox, known as The Money Coach, joins The Power of the Ask to talk about what it takes to advocate for yourself, negotiate from a place of strength, and build lasting financial freedom. A personal finance expert, bestselling author, former Wall Street Journal reporter, and CNBC correspondent, Lynnette has spent decades helping people get out of debt, build wealth, and take control of their financial futures.

Lynnette, Lisa, and Precious cover:

• Knowing Your Value: Lynnette shares how asking Charles Schwab to write the foreword for her first book taught her to understand the value she brought to the table, even when she was the one making the ask.
• Negotiating Creatively: When a raise negotiation hit a ceiling, Lynnette asked for Fridays off to write her book instead. The experience taught her powerful lessons about advocating for herself, getting agreements in writing, and turning setbacks into opportunities.
• Asking From Strength: Lynnette explains why asking from a place of need or fear rarely works, and why the strongest asks come from clarity, confidence, and knowing your walk-away point.
• Building Financial Freedom: For Lynnette, financial freedom means becoming “time billionaires,” having the flexibility to choose how she spends her time, what work she takes on, and what kind of life she wants to build.
• Why Women Must Keep Asking: Lynnette reminds listeners that what you don’t ask for, you won’t get. No one will care more about your financial well-being than you do.

Important Links:

• Savvy Ladies (https://www.savvyladies.org/)
• Precious Williams' LinkedIn (https://www.linkedin.com/in/precious-l-williams/)
• Lisa Zeiderman's LinkedIn (https://www.linkedin.com/in/lisazeiderman/
• Lynnette Khalfani-Cox's LinkedIn (https://www.linkedin.com/in/lynnettekhalfanicox/)

Important Links for Lynnette:

• Website: https://lynnettekhalfanicox.com/
• YouTube: https://www.youtube.com/channel/UCwx-n-uHchjtlv938l9ogdA/featured

About Lynnette Khalfani-Cox:

Lynnette, known as The Money Coach®, is a personal finance expert, keynote speaker, bestselling author, and Founder of the Financial Influencer Network. A former Wall Street Journal reporter and CNBC correspondent, she is the CEO of TheMoneyCoach.net, a financial education company helping people build wealth and achieve financial freedom. Lynnette is the author of 16 books, including the New York Times bestseller Zero Debt: The Ultimate Guide to Financial Freedom. She has appeared on Oprah, Good Morning America, The Today Show, CNN, CNBC, and many other major media outlets.

Marcia Mantell, founder of Mantell Retirement Consulting and former VP at Fidelity Investments, joins The Power of the Ask to talk about what it takes to own your financial future. With 30 years of experience translating complex topics like Social Security and Medicare into language everyone can use, Marcia explores why women still remain disengaged from financial decisions, and how to change that.

Marcia, Lisa, and Precious cover:

• Defining Your Value: When Marcia launched her business, someone told her she couldn't charge her rate. She said, "Watch me." Knowing what you're worth and standing by it is non-negotiable, whether you're negotiating a salary or building a retirement strategy.
• How to Reframe Your Ask: The most powerful asks focus on what the other person stands to lose, a principle Marcia uses with Social Security clients who want to claim early.
• Why Rejection is Critical Data: Marcia has quit three jobs, been told she'd never earn more, and launched a business that just celebrated 20 years.
• Practicing Asking Out Loud: Before a high-stakes conversation, Marcia stands in front of a mirror and asks for what she wants. Hearing your own words builds confidence, and confidence builds momentum.

Important Links:

• Savvy Ladies (https://www.savvyladies.org/)
• Precious Williams' LinkedIn (https://www.linkedin.com/in/precious-l-williams/)
• Lisa Zeiderman's LinkedIn (https://www.linkedin.com/in/lisazeiderman/
• Marcia Mantell's LinkedIn (https://www.linkedin.com/in/marciamantell/)

Important Links for Marcia:

• Mantell Retirement Consulting (https://www.linkedin.com/company/mantell-retirement-consulting-inc./)

About Marcia Mantell:

Marcia Mantell is a nationally recognized retirement expert, speaker, author, and founder of Mantell Retirement Consulting. With over 30 years of experience, she helps individuals and financial professionals understand complex topics like retirement income, Social Security, and Medicare in clear, actionable ways. A former Vice President at Fidelity Investments, Marcia is known for translating technical financial concepts into everyday language that empowers people to make confident decisions about their future. She is a frequent media contributor, podcast guest, and author of several books focused on retirement planning.

Beth Battaglino, RN, CEO of HealthyWomen.org, joins The Power of the Ask to illustrate how health literacy and financial security are directly connected. Beth draws on more than three decades of women's health advocacy to explain why delaying care, skipping screenings, and staying quiet in the doctor's office can carry real financial consequences. She also shares how she made the boldest ask of her career, turning a hospital's about-to-close nonprofit into one of the country's leading women's health organizations.

Key takeaways from this important conversation:

• Health Literacy and Financial Security Go Hand in Hand: Women who understand their health and act early live longer, work longer, and face fewer financially devastating medical crises down the road.
• Delayed Care Has a Price Tag: Skipping preventative screenings delays diagnosis, increases treatment costs, and can derail a woman's ability to work and earn.
• Ask for the Second Opinion: A second opinion is not a betrayal of your provider. The smartest healthcare professionals encourage it, and the most empowered patients demand it.
• Know Your Numbers (All of Them): Blood pressure, cholesterol, glucose, and Lp(a) are non-negotiables. One simple blood test for Lp(a) can reveal a hidden heart risk most women don't know to ask about.
• Alignment Before the Ask: When building partnerships, Beth leads with shared values, not a wish list. That philosophy has sustained HealthyWomen for 35 years.

Important Links:

• Savvy Ladies (https://www.savvyladies.org/)
• Precious Williams' LinkedIn (https://www.linkedin.com/in/precious-l-williams/)
• Lisa Zeiderman's LinkedIn (https://www.linkedin.com/in/lisazeiderman/
• Beth Battaglino's LinkedIn (https://www.linkedin.com/in/beth-battaglino-14b6165/)

Important Links for Beth:

• Healthy Women (https://www.healthywomen.org/)

About Beth Battaglino:

Beth Battaglino is the president and chief executive officer of HealthyWomen, the nation’s leading independent, nonprofit health information source for women dedicated to educating women to make informed health choices.

Beth brings a unique combination of sharp business expertise and women’s health insight to her leadership of the organization. She has worked in the healthcare industry for more than 25 years, helping to define and drive public education programs on a broad range of women’s health issues.

Beth launched and has expanded the HealthyWomen brand. As a result of her leadership, HealthyWomen was recognized as one of the top 100 women’s health websites by Oprah magazine and by Forbes, for three consecutive years. HealthyWomen now connects to millions of women across the country through its wide program distribution and innovative use of technology.

She is also a practicing nurse in maternal child health. In addition to her nursing degree, Beth holds degrees in business and public administration from Marymount University.