『The Power of Saying Yes Before You Have It Figured Out』のカバーアート

The Power of Saying Yes Before You Have It Figured Out

The Power of Saying Yes Before You Have It Figured Out

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Episode Summary In this episode of The Event Solutions Podcast, host Jorge Lopez sits down with Corrie Sullivan, founder and creative director of Corrie in Color, who has built a career around turning color, materials, and imagination into memorable experiences. Based in Los Angeles, Corrie and her team create artful event décor, installations, experiential environments, and permanent pieces for interiors and hospitality. Much of the work is handmade, blending artistic vision with the practical demands of bringing ambitious ideas to life. Her path to entrepreneurship was anything but linear. From working in her father's art materials business to working with fabrics and interiors at Laura Ashley, Corrie discovered early that she loved both making things and organizing people around a creative project. A high school fashion show, where she created a dress from recycled potato-chip bags, became an early example of the combination that would eventually define her career: creativity, resourcefulness, and the ability to make an idea happen. As Corrie in Color grew, she found herself facing a challenge familiar to many creative entrepreneurs: the more successful the business became, the less time she had to actually create. Corrie talks about intentionally making space for creativity outside of the business, whether through pottery, art installations, travel, museums, or simply giving herself permission to play without needing the result to be profitable or productive. She also shares how she balances artistic ambition with budgets, profitability, and the realities of running a growing company. One of Corrie's guiding principles is that your reputation is your resume. Being talented matters, but so do communication, responsiveness, kindness, reliability, and being someone clients genuinely want to work with again. She also shares lessons from projects that did not go according to plan, including the importance of prototyping unfamiliar concepts and planning for variables like weather. Her advice for creative entrepreneurs is straightforward: start small, keep your overhead manageable, say yes to opportunities, and figure out how to make them happen. Sometimes the opportunity you are initially unsure you can execute becomes the project that changes your business. Key Takeaways Your reputation is your resume. Great work matters, but communication, reliability, kindness, and professionalism are what turn one project into repeat business. Protect your creativity as the business grows. When your creative work becomes your livelihood, you still need places where you can experiment, play, and create without commercial pressure. Start small and grow sustainably. Keep overhead low, use freelancers when appropriate, and let the business grow as demand proves itself rather than taking on unnecessary costs too early. Say yes and figure it out. You do not need to know exactly how to execute an opportunity before accepting it. Sometimes saying yes forces you to find the people, resources, and solutions needed to make it happen. Creativity and profitability have to coexist. A beautiful project that consistently loses money is not sustainable. Creative businesses have to understand budgets, costs, and the financial realities behind the work. Prototype before committing to an unfamiliar idea. Corrie learned through experience that testing and sampling can prevent expensive mistakes and give both the creative team and client confidence in the final result. Plan for what you cannot control. Outdoor events, weather, materials, and other variables can change quickly. Building contingencies into the planning process can make the difference when something unexpected happens. Keep challenging yourself. Corrie believes she could take her business further by being braver and more confident about opportunities that initially feel intimidating. Make room to play. Creativity needs space without judgment or expectations. Personal creative exploration can ultimately strengthen the creativity you bring to your professional work. Guest Bio: Corrie Sullivan Corrie Sullivan is the founder and creative director of Corrie in Color, a Los Angeles-based creative studio specializing in artful events and interiors. Irish-born and educated in Dublin, Corrie holds a degree in textile design and art history from the National College of Art and Design, where she specialized in embroidery. Through Corrie in Color, she and her team design and handcraft colorful art pieces, installations, experiential décor, and permanent artwork for events, interiors, hospitality, and brands. Her work brings together color, texture, materials, and human connection to create environments designed to spark joy, wonder, and memorable experiences.
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