In this episode, we're recapping the Personal Brand & Positioning roundtable from Stand Out & Sell Out, unpacking how founders decide what to actually leave out of their brand story in order to build a more intentional, less scattered connection with their audience.

In this episode, we cover:
• Why leaving things out of your story can build more connection, not less
• How to get intentional about what you actually share publicly
• Real takeaways straight from the room at Stand Out & Sell Out

Guest Experts:
Bisola WhizQueen (@whiz_queen)
Renee Bowen (@reneebowen)
Caelyn Zupko (@caelyn.jpeg)
Kelsey Hogan (@itskelseyhogan)

Grab your ticket to Power Table LIVE 2027: https://www.thepowertable.co/conference

Join The Power Table Mastermind: https://www.thepowertable.co/mastermind

I love speaking on your podcast or at your event! Details here: https://www.taylorsmithonline.com/speaking

Send me a DM on Instagram: https://www.instagram.com/thepowertable.co/

Join our FREE Facebook Community: https://www.facebook.com/groups/thepowertable

In this episode of The Power Table Podcast, Taylor Smith tells the story of the moment she decided to completely blow up the format of Stand Out & Sell Out, even after last year's summit had over a thousand attendees, a high conversion rate, and glowing feedback. The reason was simple, when she read the survey responses, attendees weren't raving about the speaker presentations. They were raving about the live networking, the live kickoffs, and the live masterminding, the parts of the summit that couldn't be pre-recorded.

So this year, Taylor rebuilt the entire experience to be completely live. Every speaker, every session, no slide decks, nothing pre-recorded, nothing passive. Taylor walks through exactly what to expect each day, who the summit is actually built for, and why this version is structurally different from any virtual conference she has run before.

If you have ever felt like the best kept secret in your industry, or you are wondering whether this summit is actually right for you, this episode breaks down everything you need to know before you register.

In this episode, we cover:

• Why Taylor scrapped a format that worked and rebuilt the entire summit around what attendees actually loved
• What to expect on each of the three days, Stand Out, Sell Out, and Lead
• Why the summit is structured around live feedback, panels, and audits instead of presentations
• Who Stand Out & Sell Out is actually built for, and why it is not for the beginner business owner
• What's included in the free ticket versus the VIP day three upgrade
• Why blocking your calendar and showing up fully present matters more than ever this year

MORE:

Register for Stand Out & Sell Out (free, August 11-13): https://thepowertable.co/stand-out-sell-out/

Grab your ticket to Power Table LIVE 2027: https://www.thepowertable.co/conference

Join The Power Table Mastermind: https://www.thepowertable.co/mastermind

I love speaking on your podcast or at your event! Details here: https://www.taylorsmithonline.com/speaking

Send me a DM on Instagram: https://www.instagram.com/thepowertable.co/

Join our FREE Facebook Community: https://www.facebook.com/groups/thepowertable

In this episode of The Power Table Podcast, Taylor Smith answers a question she gets asked constantly as someone whose brand runs over 350 virtual and in-person events a year, are virtual conferences and summits dead. Her answer is yes and no. The passive, pre-recorded format from 2020 to 2022 is finished, but live, highly interactive virtual events are doing something completely different right now.

Taylor breaks down exactly what the old virtual summit format looked like, why it worked briefly during the pandemic, and why it stopped working the moment people had other options again. She gets into why pre-recorded content cannot compete with the energy and engagement people are actually craving in 2026, and what hosts and attendees should be looking for instead.

If you have ever registered for a virtual summit and never opened a single replay, or you are deciding whether virtual events are even worth running or attending anymore, this episode lays out exactly what changed and what to look for going forward.

In this episode, we cover:

• What the old virtual summit format looked like, and why the model became exhausted by 2022
• Why passive, pre-recorded content cannot compete with AI tools that can deliver the same information faster
• Why live events create higher stakes, deeper engagement, and real breakthroughs for attendees
• What changed for attendees since the pandemic, and why the bar for virtual events is so much higher now
• How to evaluate any virtual event before committing your time, whether you are hosting or attending
• Why Stand Out & Sell Out shifted from a mix of pre-recorded and live content to being fully live this year

Register for Stand Out & Sell Out (free, August 11-13): thepowertable.co/stand-out-sell-out

Grab your ticket to Power Table LIVE 2027: https://www.thepowertable.co/conference

Join The Power Table Mastermind: https://www.thepowertable.co/mastermind

I love speaking on your podcast or at your event! Details here: https://www.taylorsmithonline.com/speaking

Send me a DM on Instagram: https://www.instagram.com/thepowertable.co/

Join our FREE Facebook Community: https://www.facebook.com/groups/thepowertable

In this episode of The Power Table Podcast, Taylor Smith talks about the one kind of business advice that is genuinely difficult to find, and the reason so many smart, capable founders can do all the right things, create all the content, and stay consistent, and still never see the numbers change. It is not a lack of information. It is the lack of live, real-time, highly personalized feedback on your actual work.

Taylor breaks down why this kind of feedback is so rare, why most online learning formats were never built to deliver it, and what changes when someone finally gets it. She shares a real story of a woman in her community who rebuilt her offer suite and her website over and over again, only to discover in one conversation that her messaging was solving a problem her ideal client had already moved past, an insight that took her from $800 clients to $24,000 months.

If you have ever felt like you have done all the courses, learned all the frameworks, and still cannot get your numbers to move, this episode explains exactly what is missing and how to finally get it.

In this episode, we cover:

• Why generic advice applied to a specific problem will only take you so far
• The three real reasons live, contextual feedback is so hard to access as an entrepreneur
• What changes the moment someone actually looks at your content, your offer, or your messaging
• The real story of a $800 to $24,000 month shift that came from one specific insight
• Why application, not information, is the real block standing between you and your goals
• Where to find the kind of real-time feedback most entrepreneurs have never had access to

Register for Stand Out & Sell Out (free, August 11-13): thepowertable.co/stand-out-sell-out

Grab your ticket to Power Table LIVE 2027: https://www.thepowertable.co/conference

Join The Power Table Mastermind: https://www.thepowertable.co/mastermind

I love speaking on your podcast or at your event! Details here: https://www.taylorsmithonline.com/speaking

Send me a DM on Instagram: https://www.instagram.com/thepowertable.co/

Join our FREE Facebook Community: https://www.facebook.com/groups/thepowertable

In this episode of The Power Table Podcast, Taylor Smith makes a controversial case: the advice that you should always get paid to speak is quietly costing most entrepreneurs revenue and opportunity. There is a version of speaking that pays a few thousand dollars and ends the moment you walk off stage, and there is a version that pays you for years. Taylor breaks down the difference, and pulls back the curtain on exactly how she makes this call as the host of Power Table Live, including who gets paid, who doesn't, and why.

Taylor walks through the three kinds of speaking, paid, unpaid, and pay-to-play, and explains why the common ranking of "paid is best, unpaid is settling, pay-to-play is desperate" is completely wrong. She gets into the real math behind why asking for a speaker fee can cost you tens of thousands of dollars in lead generation on the back end, and shares two personal stories, including one unpaid talk to a room of 30 people that has generated over $30,000 in revenue to date.

If you are a founder who speaks, or wants to start speaking as a visibility and growth strategy for your business, this episode will completely change how you evaluate every stage you are offered.

In this episode, we cover:

• The critical difference between speaking as a job and speaking as a business owner
• Why your content alone is rarely worth a speaker fee, and the real reasons event hosts can't always justify paying you
• What event hosts are actually providing in exchange for an unpaid stage, including trust transfer, promotion, and audience access
• How Taylor decides when to pay speakers at Power Table Live, and the two specific scenarios where she does
• Two real stories of unpaid speaking opportunities that generated over $30,000 and over $100,000 in revenue
• The exact questions to ask before saying yes to any stage, paid or not

Register for Stand Out & Sell Out (free, August 11-13): thepowertable.co/stand-out-sell-out

Grab your ticket to Power Table LIVE 2027: https://www.thepowertable.co/conference

Join The Power Table Mastermind: https://www.thepowertable.co/mastermind

I love speaking on your podcast or at your event! Details here: https://www.taylorsmithonline.com/speaking

Send me a DM on Instagram: https://www.instagram.com/thepowertable.co/

Join our FREE Facebook Community: https://www.facebook.com/groups/thepowertable

In this episode of The Power Table Podcast, Taylor Smith breaks down exactly why the premium, high-caliber clients you want aren't showing up — and it almost never has anything to do with your skill set or what you actually offer. It comes down to positioning, and the way you're speaking to your audience might be quietly repelling the exact clients you're trying to attract.

This episode is a complete breakdown of buyer psychology — what makes an entry-level buyer say yes, what makes a premium buyer mentally check out, and the specific shifts you need to make to start attracting the higher-tier clients you actually want.
Taylor walks through real examples from her own content, the exact objections each type of buyer is working through, and why pain point marketing — the thing that works so well on beginner buyers — is often the single biggest reason advanced buyers walk away.

This episode also gets into why your credibility doesn't just affect a premium client's results, it affects their reputation, and why that completely changes what you need to lead with in your marketing.

If you're a founder who has the offers, has the clients, and has the results, but can't seem to get the higher-paying, more advanced clients to say yes — this episode was made for you.

In this episode, we cover:

• Why pain point marketing converts entry-level buyers and repels premium ones
• The real objections entry-level buyers are working through (fear and money) vs. what premium buyers are actually protecting (trust and time)
• Why an entry-level buyer asks "am I good enough for this result" while a premium buyer asks "is she good enough to deliver it"
• The specific checklist premium buyers run before deciding to invest, including testimonials, case studies, and accurate numbers
• Why underpricing is actively repelling the premium clients you want, not attracting them
• The tactical shifts to make starting today, including putting your prices on your website and stopping the discounts before anyone even asks

Grab your ticket to Power Table LIVE 2027: https://www.thepowertable.co/conference

Join The Power Table Mastermind: https://www.thepowertable.co/mastermind

I love speaking on your podcast or at your event! Details here: https://www.taylorsmithonline.com/speaking

Send me a DM on Instagram: https://www.instagram.com/thepowertable.co/

Join our FREE Facebook Community: https://www.facebook.com/groups/thepowertable

In this episode of The Power Table Podcast, Taylor Smith pulls back the curtain on one of the biggest launches in her business to date including the strategy, numbers, mistakes, lessons, and behind-the-scenes decisions that led to a $114,264 sales day and a $139,707 launch.

Rather than sharing vague launch advice or inflated revenue claims, Taylor walks through exactly what happened, how the launch was built long before cart open, and why most launches fail before they ever begin. From reverse engineering the goal to creating demand over a 12-month period, this episode is a transparent look at what it really takes to create a high-performing launch.

Whether you're preparing for a launch this fall, selling a coaching offer, hosting an event, or simply trying to understand how sustainable business growth actually works, this episode will give you practical insights you can apply immediately.

In this episode, we cover:

• The exact strategy behind a $114K sales day and $139K launch
• Why demand is built months before a launch—not during it
• The difference between sales generated and cash collected (and why it matters)
• How market research, audience alignment, and offer positioning impact conversion rates
• The biggest lessons Taylor learned about launching, leadership, and increasing her capacity as a CEO

Grab your ticket to Power Table LIVE 2027: https://www.thepowertable.co/conference

Join The Power Table Mastermind: https://www.thepowertable.co/mastermind

I love speaking on your podcast or at your event! Details here: https://www.taylorsmithonline.com/speaking

Send me a DM on Instagram: https://www.instagram.com/thepowertable.co/

Join our FREE Facebook Community: https://www.facebook.com/groups/thepowertable

In this episode of The Power Table Podcast, Taylor Smith pulls back the curtain on exactly how she built a multi-six-figure coaching business without running ads, going viral, or starting with a large network.

Taylor shares the evolution of her coaching business from one-to-one services to scalable one-to-many offers, the lessons she learned along the way, and the strategies that ultimately helped her grow a thriving community-driven business in one of the most crowded industries online.

This episode is an honest look at what it really takes to build a successful coaching business in today's market. Taylor breaks down her current offer suite, why community became her greatest growth strategy, and the specific decisions that helped her stand out in an industry full of people selling similar promises.

Listeners will hear why one-to-one coaching is often the fastest path to consistent revenue, how to create an ascension offer suite that increases retention and long-term client value, why pricing matters more than most coaches realize, the role events have played in scaling The Power Table, and the community-building strategies that transformed her business from multiple five figures to multiple six figures annually.

If you're a coach, consultant, service provider, or entrepreneur who wants to grow a sustainable business without relying on paid ads, viral content, or complicated funnels, this episode will show you what actually worked.

In this episode, we cover:

• The biggest misconceptions about what it actually takes to grow a coaching business
• How relationship-building became the foundation of Taylor's business growth
• The strategies that helped her sign clients consistently without running ads
• What changed when she shifted from chasing visibility to building community
• The lessons she would apply immediately if she had to start over from scratch

Grab your ticket to Power Table LIVE 2027: https://www.thepowertable.co/conference

Join The Power Table Mastermind: https://www.thepowertable.co/mastermind

I love speaking on your podcast or at your event! Details here: https://www.taylorsmithonline.com/speaking

Send me a DM on Instagram: https://www.instagram.com/thepowertable.co/

Join our FREE Facebook Community: https://www.facebook.com/groups/thepowertable