In this episode, we're recapping the Personal Brand & Positioning roundtable from Stand Out & Sell Out, unpacking how founders decide what to actually leave out of their brand story in order to build a more intentional, less scattered connection with their audience.

In this episode, we cover:
• Why leaving things out of your story can build more connection, not less
• How to get intentional about what you actually share publicly
• Real takeaways straight from the room at Stand Out & Sell Out

Guest Experts:
Bisola WhizQueen (@whiz_queen)
Renee Bowen (@reneebowen)
Caelyn Zupko (@caelyn.jpeg)
Kelsey Hogan (@itskelseyhogan)

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In this episode of The Power Table Podcast, Taylor Smith tells the story of the moment she decided to completely blow up the format of Stand Out & Sell Out, even after last year's summit had over a thousand attendees, a high conversion rate, and glowing feedback. The reason was simple, when she read the survey responses, attendees weren't raving about the speaker presentations. They were raving about the live networking, the live kickoffs, and the live masterminding, the parts of the summit that couldn't be pre-recorded.

So this year, Taylor rebuilt the entire experience to be completely live. Every speaker, every session, no slide decks, nothing pre-recorded, nothing passive. Taylor walks through exactly what to expect each day, who the summit is actually built for, and why this version is structurally different from any virtual conference she has run before.

If you have ever felt like the best kept secret in your industry, or you are wondering whether this summit is actually right for you, this episode breaks down everything you need to know before you register.

In this episode, we cover:

• Why Taylor scrapped a format that worked and rebuilt the entire summit around what attendees actually loved
• What to expect on each of the three days, Stand Out, Sell Out, and Lead
• Why the summit is structured around live feedback, panels, and audits instead of presentations
• Who Stand Out & Sell Out is actually built for, and why it is not for the beginner business owner
• What's included in the free ticket versus the VIP day three upgrade
• Why blocking your calendar and showing up fully present matters more than ever this year

MORE:

Register for Stand Out & Sell Out (free, August 11-13): https://thepowertable.co/stand-out-sell-out/

Grab your ticket to Power Table LIVE 2027: https://www.thepowertable.co/conference

Join The Power Table Mastermind: https://www.thepowertable.co/mastermind

I love speaking on your podcast or at your event! Details here: https://www.taylorsmithonline.com/speaking

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In this episode of The Power Table Podcast, Taylor Smith answers a question she gets asked constantly as someone whose brand runs over 350 virtual and in-person events a year, are virtual conferences and summits dead. Her answer is yes and no. The passive, pre-recorded format from 2020 to 2022 is finished, but live, highly interactive virtual events are doing something completely different right now.

Taylor breaks down exactly what the old virtual summit format looked like, why it worked briefly during the pandemic, and why it stopped working the moment people had other options again. She gets into why pre-recorded content cannot compete with the energy and engagement people are actually craving in 2026, and what hosts and attendees should be looking for instead.

If you have ever registered for a virtual summit and never opened a single replay, or you are deciding whether virtual events are even worth running or attending anymore, this episode lays out exactly what changed and what to look for going forward.

In this episode, we cover:

• What the old virtual summit format looked like, and why the model became exhausted by 2022
• Why passive, pre-recorded content cannot compete with AI tools that can deliver the same information faster
• Why live events create higher stakes, deeper engagement, and real breakthroughs for attendees
• What changed for attendees since the pandemic, and why the bar for virtual events is so much higher now
• How to evaluate any virtual event before committing your time, whether you are hosting or attending
• Why Stand Out & Sell Out shifted from a mix of pre-recorded and live content to being fully live this year

Register for Stand Out & Sell Out (free, August 11-13): thepowertable.co/stand-out-sell-out

Grab your ticket to Power Table LIVE 2027: https://www.thepowertable.co/conference

Join The Power Table Mastermind: https://www.thepowertable.co/mastermind

I love speaking on your podcast or at your event! Details here: https://www.taylorsmithonline.com/speaking

Send me a DM on Instagram: https://www.instagram.com/thepowertable.co/

Join our FREE Facebook Community: https://www.facebook.com/groups/thepowertable