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The International Egg Foundation is building an infrastructure of hope across nutritionally disadvantaged regions — and the humble egg is at the center of it.

When a teacher reported her students were getting loud, wild, and "naughty" after a school started serving eggs, that complaint was actually proof something was finally working. Children who'd been running on empty now had enough protein to act like kids again.

In this episode, Brandon Mulnix sits down with Cassy Price, the first dedicated staff member of the International Egg Foundation (IEF), to unpack how the global egg industry is building sustainable 400 to 1,000-bird farms that turn parents into entrepreneurs while feeding children who need it most.

In this episode:

• The naughty kids story — what a teacher's complaint revealed about nutrition and energy
• How IEF builds 400 to 1,000-bird farms that create local entrepreneurs and feed school programs
• The Honduras First 1,000 Days of Life program — and how one 400-bird barn became a 3,000-hen operation
• The Eswatini breakthrough: hard-boiled eggs preserved for 30 days without refrigeration in extreme heat
• How younger leaders and employees can plug into meaningful philanthropy through the egg industry

About Cassy Price: Cassy Price is the first dedicated staff member of the International Egg Foundation, based in Shropshire, England. She transitioned from the International Egg Commission to lead IEF full time in 2022 and oversees programs across 10 countries.

Resources:

• Cassy Price on LinkedIn: https://www.linkedin.com/in/cassy-price-98a8b153/
• International Egg Foundation: https://internationaleggfoundation.org
• Prism Controls — farm automation and controls technology for poultry producers: https://www.prismcontrols.com?utm_source=podcast&utm_medium=shownotes&utm_campaign=poultry_leadership&utm_content=ep46

The Poultry Leadership Podcast is hosted by Brandon Mulnix, Director of Sales and Marketing at Prism Controls. New episodes every Wednesday.

Hosted by Brandon Mulnix - Director of Sales - Prism Controls
The Poultry Leadership Podcast is only possible because of its sponsor, Prism Controls
Find out more about them at www.prismcontrols.com

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Most leaders in the agricultural industry know AI is coming. Far fewer have actually figured out how to use it in a way that makes their day-to-day leadership better — not someday, but this week.

In this solo episode, Brandon Mulnix shares what happened when he stopped treating AI like a search engine and started using it as a thinking partner. Over the last quarter, he used AI to prepare for a difficult performance conversation, build documents he had no formal training to write, automate a weekly reporting process he'd been doing by hand for years, and finally get his best ideas out of his head and into finished work.

He also responds to something a team member said that stopped him cold: "You didn't do this. AI did this." His answer — the Michelangelo and the chisel — is the most important thing in this episode.

Brandon walks through the Three Doors Framework — Thinking, Drafting, and Research — and gives you one specific action to take before Monday. He covers the tools he actually uses (Gemini and Claude, both free to start), addresses every fear that's keeping leaders on the sideline, and closes with the servant leadership question that changed how he thinks about all of it.

If you manage people, walk houses, run reports, or lead a team in the poultry or egg industry — this episode was built for you.

Mentioned in this episode: Gemini — gemini.google.com (free), Claude — claude.ai (free to start)

Want to talk to a human about getting started with AI? Call or text Brandon directly: 616-265-0752 Email: bmulnix@prismcontrols.com

The Poultry Leadership Podcast is sponsored by Prism Controls — 45 years of technology that helps farmers sleep at night. Learn more at PrismControls.com.

Hosted by Brandon Mulnix - Director of Sales - Prism Controls
The Poultry Leadership Podcast is only possible because of its sponsor, Prism Controls
Find out more about them at www.prismcontrols.com

Send us Fan Mail

Prices spike, headlines swirl, and a humble staple turns into a cultural flashpoint. We sat down with Emily Metz, CEO of the American Egg Board, to unpack how the egg industry is rebuilding trust, boosting demand, and standing up new tools to keep farmers and consumers on the same side of the table. From a 50-year mandate to market eggs and fund research, to hands-on support for producers facing biosecurity and ransomware threats, Emily opens the playbook on what it takes to lead a commodity through chaos.

We dig into how AEB’s insights engine tracks real consumer behavior and tests messaging with a custom AI model, turning data into point-of-purchase wins and new meal occasions beyond breakfast. Emily breaks down the roller coaster of COVID pantry loading, avian influenza outbreaks, and meme-ready price swings—and how every dollar now gets judged by one metric: does it drive sales? She also walks us through the hard but necessary work of correcting decades-old cholesterol myths, then harnessing momentum with Stronger by the Dozen to meet people on personal wellness journeys, from GLP-1 users seeking protein to families chasing affordable, real food.

Looking ahead, Emily shares a bold export vision. With only 3–4% of U.S. eggs currently sold overseas, she lays out a path to a cooperative model and a new global brand for U.S. eggs aimed at markets that value safety, traceability, and performance. We also go behind the scenes of the White House Easter Egg Roll—the largest public event on the White House calendar—and how AEB uses it to tell the farm-to-table story with joy and clarity.

If you care about food, farming, or the future of consumer trust, this conversation hits the sweet spot where science, marketing, and mission meet. Listen now, then subscribe, rate, and share with someone who thinks a commodity can’t reinvent itself.

Hosted by Brandon Mulnix - Director of Sales - Prism Controls
The Poultry Leadership Podcast is only possible because of its sponsor, Prism Controls
Find out more about them at www.prismcontrols.com