『The Pop-Up Biz』のカバーアート

The Pop-Up Biz

The Pop-Up Biz

著者： By PopUpSummer! and Advertising Week
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概要
 Discover the latest and greatest in experiential retail, marketing, and pop-ups including fashion, retail, restaurants, art, and entertainment. During each 30-45 minute episode of this seasonal series, the Pop Up Biz podcast, Host Susan Sandler will be talking with thought leaders and pop- up activators including leaders from experiential agencies, retailers, tech companies, real estate companies & marketing firms, as well as the brand founders, influencers and entrepreneurs who are making it happen every day. You’re going to hear about the new business models, creative strategies, technology innovations and much more that are leading brands into deeper levels of ROI, customer engagement, new partnerships and growth. Learn how to leverage the pop-up environment to bring your brand to life through storytelling, programming, merchandising and marketing. Host Susan Sandler and guests will inspire you to create in-real-life, digital and hybrid live selling and marketing opportunities for your brand, and meaningful experiences for your customers. Entrepreneur, PopUpSummer! Founder, and experiential and digital marketing pro, Susan Sandler has worked with hundreds of companies and brands during her career to reach thousands of customers in innovative ways. Bringing brands to life through curating unique experiences for consumers is her forte. On the Pop-Up Biz podcast you will be hearing dynamic conversations with some of the best people in the industry about what’s new, what’s working and what’s next.Copyright 2021 The Pop-Up Biz マーケティング マーケティング・セールス 経済学
エピソード
  • The Power of Live Video with Amanda Patterson, The Call List

    The Power of Live Video with Amanda Patterson, The Call List
    2021/04/23
    Amanda Patterson, Co-Founder and CEO of The Call List, takes us behind the scenes of her live video shopping plug-in that integrates with e-commerce platforms like Shopify, allowing real-time interaction from a brand’s audience. We also discuss on this episode:
    • How live video shopping gives loyal and new brand customers a voice and a chance to interact with brand founders and ambassadors
    • The power of turning influencers and experts into sales associates
    • Closing the “FOMO” gap for consumers who don’t live in prime retail markets
    • How live video shopping helps customers become experts, who then share their knowledge with others
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    40 分
  • Moving Fashion Forward with Terrence Charles, Hearst Media

    Moving Fashion Forward with Terrence Charles, Hearst Media
    2021/03/24

    Terrence Charles, Executive Director of Events and Brand Partnerships for Hearst magazines, fills us in on:

    • How to leverage the power of a media brand to shine a light on key cultural initiatives
    • The new technology platforms which are engaging readers in conversation and commerce and propelling legacy brands forward
    • Active Employee Resource Groups that foster understanding and help make space for diversity in the workplace
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    41 分
  • The Art and Hustle of Boutique Fitness

    The Art and Hustle of Boutique Fitness
    2021/03/18

    Andrea Fornarola, Founder/CEO of Elements, discusses her journey as an entrepreneur in the boutique fitness and wellness space, which began with pop-up classes in retail, studio, and office settings. A self-proclaimed hustler with an A list of private clients, we talk about her ascension into physical studios, live-streaming, and on-demand programming, including:

    • Incorporating fashion activewear, healthy food and beverage, and other brands into retail and pop-up sales events
    • Taking Elements Fitness on the road to an upscale hotel, spa, and other venues
    • Developing an in-studio video platform with Intelivideo to stream barre, dance and fitness classes to clients worldwide
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    50 分
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