『The Podcast Marketing Podcast with Fexingo: Audio Strategy, Audience Growth, and Show Promotion』のカバーアート

The Podcast Marketing Podcast with Fexingo: Audio Strategy, Audience Growth, and Show Promotion

The Podcast Marketing Podcast with Fexingo: Audio Strategy, Audience Growth, and Show Promotion

著者： Fexingo
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Lucas and Luna deconstruct the mechanics behind podcast growth — not as theory, but as applied audio marketing. Each episode picks one real show (or network) and reverse-engineers its audience strategy: why certain episode hooks drive downloads, how cross-promotion swaps actually affect subscriber counts, and what Apple Podcasts chart algorithms reward in 2024. They bring receipts — referencing specific CTA tests, SEO metadata tweaks, and ad-read placement data from shows like 'The Economics of Everyday Things' or 'Acquired'. The listener is a podcaster who already has 30+ episodes under their belt and wants to move beyond basic advice into measurable tactics. Lucas draws on his years as a journalist covering the podcast industry; Luna challenges every assumption with counterexamples from indie shows that broke out without a network push. The conversation avoids hype: no 'growth hacks,' no 'audience-building secrets.' Instead, they ask: When Katz’s 80/20 rule applies to episode promotion, which 20% of your feed should you actually spend ad dollars on? If you walk away without a specific change to your show's metadata or trailer strategy, they haven't done their job. #PodcastMarketing #AudienceGrowth #ShowPromotion #AudioStrategy #ApplePodcasts #SpotifyForPodcasters #PodcastSEO #PodcastAnalytics #RSSMarketing #EpisodeHooks #CrossPromotion #ChartAlgorithms #IndiePodcasting #PodcastCTA #Marketing #FexingoBusiness #BusinessPodcast #PodcastGrowth Keep every episode free: buymeacoffee.com/fexingo© 2026 Fexingo. All rights reserved. 経済学
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  • How Podcast Personalized Audio Boosts Listener Retention

    How Podcast Personalized Audio Boosts Listener Retention
    2026/06/07
    In this episode of The Podcast Marketing Podcast, Lucas and Luna explore how personalized audio messages can dramatically improve listener retention and engagement. They dive into a case study of a mid-size business podcast that used voice note campaigns to re-engage inactive subscribers, achieving a 34 percent increase in weekly active listeners within three months. The hosts break down the psychology behind personalized audio — why hearing a host's voice feels more intimate than an email — and offer practical steps for implementing this tactic without expensive tech. Lucas shares his own experience testing a simple voicemail drop campaign that outperformed email open rates by 40 percentage points. They also discuss tools like Podcorn and Audioburst for scaling personalized audio, and caution against over-automation that kills the human touch. If your podcast growth has plateaued, this episode offers a fresh, low-cost strategy to win back lapsed listeners. #PodcastMarketing #AudioStrategy #ListenerRetention #PersonalizedAudio #VoiceNotes #PodcastGrowth #AudienceEngagement #Marketing #FexingoBusiness #BusinessPodcast #LucasAndLuna #PodcastTips #ContentStrategy #ReEngagement #VoiceMarketing #Podcorn #Audioburst #ListenerLoyalty Keep every episode free: buymeacoffee.com/fexingo
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    11 分
  • How Podcast Episode Titles Drive 40 Percent More Clicks

    How Podcast Episode Titles Drive 40 Percent More Clicks
    2026/06/07
    In this episode of The Podcast Marketing Podcast, Lucas and Luna break down the surprisingly large impact of episode titles on listener downloads. Using a case study from the business podcast 'The Daily Grind,' they show how one title change boosted click-through rates by 42 percent. They discuss the psychology of curiosity gaps, the difference between descriptive and provocative titles, and why 'How to' formulas still outperform clickbait. Lucas shares data from a split-test comparing emotional trigger titles versus straightforward SEO titles, and Luna pushes back on the idea that longer titles hurt performance. The episode also covers how Apple Podcasts and Spotify display titles differently, and why your title should work for both search and scanning. By the end, listeners have a concrete framework for writing titles that earn more listens without sacrificing clarity. #PodcastMarketing #EpisodeTitles #PodcastGrowth #ContentStrategy #ClickThroughRate #CuriosityGap #SplitTesting #PodcastSEO #ApplePodcasts #Spotify #TheDailyGrind #TitleOptimization #ListenerAcquisition #PodcastAnalytics #MarketingPsychology #BusinessPodcast #FexingoBusiness #AudioStrategy Keep every episode free: buymeacoffee.com/fexingo
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    11 分
  • How Podcast Audio Clips Drive Social Media Growth

    How Podcast Audio Clips Drive Social Media Growth
    2026/06/06
    In this episode, Lucas and Luna explore how podcasters can repurpose their episodes into short audio clips for social media to attract new listeners. They dive into the strategy behind the 'audiogram' approach, citing data from a 2025 Podsights study showing that shows posting at least one clip per episode see 34% higher audience growth. They discuss optimal clip length (under 90 seconds), platform-specific tactics for TikTok and Instagram, and how to choose the most shareable moments. Luna pushes back on the idea that clips cannibalize full-episode listens, while Lucas explains why clips actually drive downloads when paired with a clear call to action. They also touch on tools like Headliner and Wavve, and the importance of captions for accessibility and engagement. The episode concludes with a reflection on how clip-first thinking can reshape your entire production workflow. #PodcastMarketing #Audiograms #SocialMediaGrowth #ContentRepurposing #PodcastClips #TikTokStrategy #InstagramReels #HeadlinerApp #Wavve #PodsightsStudy #AudienceGrowth #MarketingStrategy #PodcastPromotion #AudioContent #Captioning #FexingoBusiness #BusinessPodcast #Marketing Keep every episode free: buymeacoffee.com/fexingo
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    10 分
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