Most podcasts never reach the audience they deserve not because the content is bad, but because the strategy is missing.

In this conversation, Josh sits down with Joe Eftihiou, founder of ClareCast and host of Podcasting Amplified, to discuss what actually drives podcast growth for businesses. Joe shares how he transitioned from recording rock bands to helping companies use podcasting as a lead generation and relationship-building tool.

Instead of chasing vanity metrics, Joe explains why podcasting should focus on attracting the right audience, converting listeners into customers, and expanding your reach through authentic partnerships.

In this episode you'll learn:

• Why podcast growth is harder than most people expect
• The ACE Framework for growing a business podcast
• How "audience borrowing" doubled a client's podcast downloads
• Why guest interviews outperform cold outreach for B2B lead generation
• The biggest mistake businesses make when launching a podcast
• Why sponsorships aren't always the best way to monetize a show
• How to build genuine relationships with high-value prospects through podcasting

Whether you're a business owner, marketer, or current podcaster, this conversation is packed with practical strategies for using podcasting for marketing, brand building with podcasting, client attraction podcasting, and long-term business growth.

If you're looking to talk podcasting and get more information on how to make your podcast shine, our 30-minute "no pitch" podcast consultation is right for you! Click the link to sign up for a time.
https://pedalstomperproductions.as.me/no-pitch

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