What does it take to build a brand that inspires lasting loyalty while navigating decades of growth and rapid change? In this episode, Jamie Hopkins and Kate Duffy sit down with Chris Gheysens, CEO and Chairman of Wawa Inc., to explore the leadership mindset, ownership structure, and long‑term strategy behind one of the nation’s most recognizable retail brands.

Chris shares how servant leadership, employee ownership through Wawa’s ESOP, and a disciplined focus on customer experience fuel the company’s performance. He also discusses Wawa’s pragmatic approach to technology and AI, the realities of national expansion, and why protecting human connection remains central to the brand’s competitive edge.

Chris discusses:

• His 33‑year Wawa journey—from Deloitte accountant to longtime CEO and Chairman
• How Wawa’s ESOP makes over half of its 51,000 associates true employee‑owners
• The impact of servant leadership and a people‑first culture on loyalty and retention
• Wawa’s pragmatic approach to AI and its national expansion toward 1,700 stores

Connect with Bryn Mawr Trust:

• 833-973-7633
• LinkedIn: Bryn Mawr Trust
• Website: Bryn Mawr Trust

Connect with Kate Duffy:

• LinkedIn: Kate Duffy

Connect with Jamie Hopkins:

• LinkedIn: Jamie Hopkins

Connect with Chris Gheysens:

• LinkedIn: Chris Gheysens
• Website: Wawa

About our Guest:

Chris Gheysens is the CEO and Chairman of Wawa, one of the country’s most recognized and beloved convenience retail brands. With over 33 years at the com

pany, Chris began his career at Deloitte, where Wawa became one of his clients, before joining the organization in 1997. He has held roles across accounting, operations, IT, and human resources, and served as CFO before stepping into the CEO role 14 years ago. Under his leadership, Wawa has grown to more than 1,200 stores and 51,000 associates across 14 states, with plans to reach nearly 1,700 locations by the end of the decade. Chris is a strong advocate for servant leadership and employee ownership, overseeing one of the largest Employee Stock Ownership Plans in the country, where associates share the same stock rights as the founding family. A Villanova University graduate, Chris is deeply committed to building a culture that is both highly caring and results-driven, and believes that putting people first, both employees and customers, is the foundation of long-term business strength.

College costs keep rising, but the financial side is only part of the story. How do you plan for education while balancing emotions, expectations, and long-term goals?

In this episode, Jamie Hopkins and Kate Duffy break down smarter, more flexible ways to fund education while navigating the emotions, expectations, and values that shape these decisions.

They unpack practical strategies around tax‑free growth, frontloading contributions, new Roth rollover rules, and talking with kids about money.

Whether you’re a parent, planner, or just thinking ahead, this conversation delivers insights most families overlook.

Key takeaways:

• Advantages of flexible education funding strategies
• How frontloading and tax‑free growth can boost long‑term outcomes
• New opportunities to roll unused education funds into a Roth IRA
• How to Open family discussions about paying for college

Connect with Bryn Mawr Trust:

• 833-973-7633
• LinkedIn: Bryn Mawr Trust
• Website: Bryn Mawr Trust

Connect with Kate Duffy:

• LinkedIn: Kate Duffy

Connect with Jamie Hopkins:

• LinkedIn: Jamie Hopkins

What does life look like after selling the business you’ve poured decades into building? How do you prepare for one of the biggest financial decisions you’ll ever make?

In this episode, Jamie Hopkins and Kate Duffy are joined by Mark Bradford, Director of Wealth Planning at Bryn Mawr Trust Advisors, to explore the critical process of exit planning for business owners. They discuss why understanding enterprise value matters more than cash flow, the importance of assembling the right advisory team, and the stark differences between internal and external transitions. The conversation also covers common pitfalls, emotional challenges of letting go, and what happens when business wealth suddenly converts to liquid assets.

Key takeaways:

• Why 70-80% of small businesses put up for sale fail to sell, and how proper planning changes outcomes

• The difference between building a job versus building transferable enterprise value in your business

• How internal family transitions require different strategies than selling to private equity or third parties

• Why the personal side of exit planning often creates more challenges than the financial aspects

• What to do before the sale to maximize value and avoid costly mistakes during due diligence

Connect with Bryn Mawr Trust:

• 833-973-7633
• LinkedIn: Bryn Mawr Trust
• Website: Bryn Mawr Trust

Connect with Kate Duffy:

• LinkedIn: Kate Duffy

Connect with Jamie Hopkins:

• LinkedIn: Jamie Hopkins

Connect with Mark Bradford:

• LinkedIn: Mark Bradford
• MBradford@bmt.com

About our Guest:

Mark Bradford is the Director of Wealth Planning, where he leads the wealth planning team. He collaborates closely with advisors to develop and implement the company’s long-term vision for wealth planning, which focuses on enhancing client relationships by providing an exceptional client experience through comprehensive and personalized planning.