『The Physics of Buying: Mastering the "Pull" Framework with Rob Snyder』のカバーアート

The Physics of Buying: Mastering the "Pull" Framework with Rob Snyder

The Physics of Buying: Mastering the "Pull" Framework with Rob Snyder

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Are you pushing your product onto the market, or are customers pulling it right out of your hands?

Rob Snyder—founder of Restack, Harvard Innovation Labs fellow, and author of an upcoming book—dismantles the biggest misconceptions about why people actually buy.

Rob argues that most founders and sellers operate on a flawed "physics of business." Instead of trying to create demand or convince people they have a problem, the most successful companies find buyers who are already trying to accomplish something urgent, but are blocked by inadequate options. Rich and Rob dive deep into the psychology of the B2B buyer, the dangers of "Business LARPing," and how to build a repeatable case study factory that drives predictable revenue.

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