Lisa Caprelli is a speaker, songwriter and an award-winning author of the unicorn book series, Unicorn Jazz ™  She is an author of 16 books, and has produced music videos for kids. Lisa is the producer and director of Unicorn Jazz Presents The Thing I Do, a kids show on Amazon TV.  Lisa was inspired by Sesame Street and with her kids multi-media brand of Unicorn Jazz - kids can send in their own video content, music and talent to be part of the show!

The Thing I Do show was created at the onset of the pandemic to share happiness for children and educators. Her 25+ years in marketing and branding over 150 CEO’s led to her changing her life in 2018 to create a children’s brand, Unicorn Jazz.  Unicorn Jazz in the first book, is a shy unicorn who moves to a new land in search of new friends.  She feels like she does not belong, or that no one understands her, until she meets a new friend, Woof the Crow.  The book series offers social emotional learning components (empathy, kindness, love, belonging, believing in others, feelings and more). 

A new season is coming Summer 2021 with a collaboration of over 200 kids & adults for THE THING I DO!   Lisa has been featured in FORBES magazine, ABC News, CBS news, USA today newspapers, and more media and news outlets. 

Lisa's LinkedIn

Rajan's LinkedIn

Philosophy of Small Business Website

Diane has just launched Cool Bean yesterday. Diane and Rajan go back and forth providing so many tips on how to structure a business that this is an episode you may need to play more than once. Diane breaks down the corporate push/pull strategy while Rajan provides entrepreneurs with no corporate experience how to lay a well thought out plan into the marketplace. Then Diane breaks down the structure of how to bring a new brand to market, when to delegate and why to delegate. Then Rajan breaks the important value bombs that Diane is providing to ensure the listeners do not miss anything. If that’s not enough they even go over budgeting and ways to forecast when you don’t have unlimited funds.

Cool Beans is a well thought out brand that spent time building it’s infrastructure before seeking market share. Cool Beans is based out of Belgium. Even the beans are locally sourced and purchased directly from the farm. No middle person stands between the product and the consumer.

Diane’s LinkedIn is https://www.linkedin.com/in/dianernoyes/

Rajan’s LinkedIn is https://www.linkedin.com/in/taylorrajan

Make sure to subscribe to podcast newsletter by visiting https://lowerfailurerate.com/

Q2 is officially here and businesses throughout the country are going to be working to position themselves for better growth than last year.  Rajan wanted to provide a quick update as we finalize some interviews to keep up with the demand for more episodes.

To engage with Rajan his main business social platform is LinkedIn and his link is below:

https://www.linkedin.com/in/taylorrajan/

Make sure to subscribe to the upcoming newsletter and website for the podcast at:

https://lowerfailurerate.com/

We also decided not to have social media pages for every profile, we're going to focus all social attention to LinkedIn since this is a business podcast and every business owner should be on LinkedIn. The podcast page is:

https://www.linkedin.com/company/philosophy-of-small-business

Dr. Stephen Crawford on building Experience Leadership, the John Maxwell Model, Hunger vs Famished and his planned release of a 15 year in the making book called Too Stupid to Fail. More below on Experience Leadership:

Business leaders are up against a chaotic landscape. The future is unpredictable, the obstacles are unknowable, and often leaders feel unequipped and unprepared. Experience Leadership Coaching & Training is focused on building, growing, or restructuring your business to lead you out of chaos and into clarity. They'll help you create a strategic plan and partner with you in weekly coaching sessions as you carry it out. Using their Business Blueprint model your coach will guide you in quarterly growth assessments, adjust your plan, and hold you accountable as you level up your leadership and build a thriving business.

His website is https://experienceleadership.com/

His company LinkedIn is https://www.linkedin.com/company/experience-leadership-training-and-coaching/

The Philosophy of Small Business Podcast website is https://lowerfailurerate.com/

Rajan’s LinkedIn page is https://www.linkedin.com/in/taylorrajan/

The story of how Zach Hatraf started Anchor Yacht Rentals is amazing in itself but then we you learn how his business focuses on safety and security it's clear to see why his growth keeps coming. Zach then gives the listeners of the Philosophy of Small Business podcast an insight to upcoming plans.

To rent a yacht or have yours making money for you head over to https://www.anchorrides.com/home

The new website for this podcast is being built where it'll be based around connecting the listeners to the guest for networking via video calls. Subscribe at https://lowerfailurerate.com/

Follow Rajan on LinkedIn at https://www.linkedin.com/in/taylorrajan

Financial Literacy Training for Kids

A fun way to develop your child’s superpowers

Rich Rocha has created an amazing 8-week program that teaches kids 5-12 financial literacy by understanding money and starting a kid business.

Many adults don’t learn about financial literacy until well they are adults. Rich Rocha (a very accomplished musician teacher, traveler and psychotherapist) has decided to create a financial literacy program for kids. After Rich had his first child and he saw how his son was learning, he wanted to ensure his son would not enter adulthood in debt and forced to work certain jobs to pay for debt. He wanted his son to be able to love life and appreciate others while also having money to provide for his needs.

In this episode you’ll hear about Rich’s journey into his new business. In addition, Rajan goes deeper than ever into his childhood to help the listeners understand the importance of what Rich is now doing.

This 8-week program is not a sit and play program. Your child is working with Randy Rich.

Randy helps kids discover what he/she is great at, solves a problem for others, learn how to set short and long term goals (and save money for that). Your child will learn how money works and how a smart investment can help him/her retire at an early age.

This course is for parents that are dedicated to success of their kids and will take part in the growth of their financial literacy.

Listeners of the podcast receive a special discount. All details are available at http://superpowers4kids.com/

Morning routines are very important for forward progress. Jeff Wickersham is an expert and couch dedicated to helping people develop proper morning routines.  He's also the author of a #1 best selling book called Rise, Fight, Love Repeat.

Jeff takes you through his book and then things get emotional when you hear about the lost of love ones.

To book meeting with Jeff click here.

You may also want to check out his podcast here.

This episode will touch your heart while also providing business advice on what it takes to build a business from the ground with purpose.  Rated 18 Shoes is a very special business. 12 million girls are married off before 18 years old.  In this episode you'll hear about:

• Getting your idea to market
• The value of pre-order
• The state of e-commerce in Zimbabwe
• Specialty market vs mass production
• Woman-owned but knowing your target customers

Check out Rated 18 Shoes to join their newsletters and be a part of their journey. Also make sure to follow them on social.

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