Lisa Caprelli is a speaker, songwriter and an award-winning author of the unicorn book series, Unicorn Jazz ™  She is an author of 16 books, and has produced music videos for kids. Lisa is the producer and director of Unicorn Jazz Presents The Thing I Do, a kids show on Amazon TV.  Lisa was inspired by Sesame Street and with her kids multi-media brand of Unicorn Jazz - kids can send in their own video content, music and talent to be part of the show!

The Thing I Do show was created at the onset of the pandemic to share happiness for children and educators. Her 25+ years in marketing and branding over 150 CEO’s led to her changing her life in 2018 to create a children’s brand, Unicorn Jazz.  Unicorn Jazz in the first book, is a shy unicorn who moves to a new land in search of new friends.  She feels like she does not belong, or that no one understands her, until she meets a new friend, Woof the Crow.  The book series offers social emotional learning components (empathy, kindness, love, belonging, believing in others, feelings and more). 

A new season is coming Summer 2021 with a collaboration of over 200 kids & adults for THE THING I DO!   Lisa has been featured in FORBES magazine, ABC News, CBS news, USA today newspapers, and more media and news outlets. 

Lisa's LinkedIn

Rajan's LinkedIn

Philosophy of Small Business Website

Diane has just launched Cool Bean yesterday. Diane and Rajan go back and forth providing so many tips on how to structure a business that this is an episode you may need to play more than once. Diane breaks down the corporate push/pull strategy while Rajan provides entrepreneurs with no corporate experience how to lay a well thought out plan into the marketplace. Then Diane breaks down the structure of how to bring a new brand to market, when to delegate and why to delegate. Then Rajan breaks the important value bombs that Diane is providing to ensure the listeners do not miss anything. If that’s not enough they even go over budgeting and ways to forecast when you don’t have unlimited funds.

Cool Beans is a well thought out brand that spent time building it’s infrastructure before seeking market share. Cool Beans is based out of Belgium. Even the beans are locally sourced and purchased directly from the farm. No middle person stands between the product and the consumer.

Diane’s LinkedIn is https://www.linkedin.com/in/dianernoyes/

Rajan’s LinkedIn is https://www.linkedin.com/in/taylorrajan

Make sure to subscribe to podcast newsletter by visiting https://lowerfailurerate.com/

Q2 is officially here and businesses throughout the country are going to be working to position themselves for better growth than last year.  Rajan wanted to provide a quick update as we finalize some interviews to keep up with the demand for more episodes.

To engage with Rajan his main business social platform is LinkedIn and his link is below:

https://www.linkedin.com/in/taylorrajan/

Make sure to subscribe to the upcoming newsletter and website for the podcast at:

https://lowerfailurerate.com/

We also decided not to have social media pages for every profile, we're going to focus all social attention to LinkedIn since this is a business podcast and every business owner should be on LinkedIn. The podcast page is:

https://www.linkedin.com/company/philosophy-of-small-business