Do the rules define you — or do you define your path inside them?
Today David Hill talks with Lauren Wittenberg Weiner, bestselling author of Unruly and former CEO of WWC Global, about how entrepreneurs, leaders, and creators can rethink expectations and operate with more freedom.

Lauren built a $100M consulting company after being told she "wasn't allowed" to work at her level overseas. That early moment sparked a career shaped by resilience, values, and strategic rule-bending. In this episode, she explains how rule-followers can evolve, how rebels can stay grounded, and how anyone can find space to create something better.

Takeaways:
• Why so many people feel stuck inside expectations
• How to interpret rules instead of being boxed in by them
• The difference between challenging limits and crossing lines
• How moral grounding changes the way you take risks
• Why entrepreneurs must understand the system before bending it
• How to use norms and guidelines to your advantage
• Why authenticity matters more than approval

Guest Bio:
Lauren Wittenberg Weiner is a bestselling author, speaker, and one of today's leading voices on leadership, service, and integrity. As the founder and former CEO of WWC Global, she grew one of the nation's top woman-owned national security firms while learning how to question norms without compromising values. Her book, Unruly: Deconstruct the Rules, Defy the Norms, and Define Your Success, empowers people to rethink the way they work, lead, and move through the world.

Connect with Lauren:

Instagram: @laurenwittenbergweiner

LinkedIn: Lauren Wittenberg Weiner

Facebook: Lauren Wittenberg Weiner

Connect with David Hill:
Website: https://www.davidhill.ai
Facebook: https://www.facebook.com/davidihill/
LinkedIn: https://www.linkedin.com/in/davidihill
YouTube: https://www.youtube.com/c/DavidHillcoach
TikTok: https://www.tiktok.com/@davidihill
Instagram: https://www.instagram.com/davidihill
X (Twitter): https://twitter.com/davidihill

Listen on Apple & Spotify:
https://podcasts.apple.com/us/podcast/the-persistent-entrepreneur/id1081069895

This episode breaks down the real psychology behind winning and how everyday entrepreneurs can shift their mindset, discipline their actions, and rise into the small percentage of people who consistently achieve meaningful success.

In this conversation, David Hill sits down with Larry Weidel, founder of the Big Hitters Podcast and a leader who built an organization of 500 offices and 15,000 agents while managing billions in assets. Larry shares clear and direct lessons on what separates consistent winners from those who struggle to stay on track.

He explains why intent drives every result, why discipline is non-negotiable, and how many people fall short simply by underestimating the work required to reach their goals. Larry draws parallels between competition, business, and personal development, emphasizing that winning feeds confidence, momentum, and long-term stability.

He also outlines how to eliminate excuses, take responsibility for outcomes, and avoid becoming your own biggest obstacle. From adopting a strong mindset to following through on action, Larry gives straightforward guidance for anyone looking to grow, improve, and win more consistently.

This episode brings practical insights for entrepreneurs, creators, independent professionals, and anyone aiming for long-term achievement.

• How intent shapes results in business and life
• The importance of discipline and self-management
• Why most people underestimate the effort required to win
• How to eliminate excuses and take ownership of outcomes
• The difference between winning once and winning repeatedly
• Why surrounding yourself with winners accelerates growth
• The value of learning from losses without letting them define you

Larry Weidel is the host of the Big Hitters Podcast and leader of the Big Hitters Community. He built a national financial services organization with 500 offices and more than 15,000 agents, overseeing $6.5 billion in assets. Larry focuses on helping people think bigger, aim higher, and build the mindset and work habits required to win consistently in business and life.'

Instagram: https://www.instagram.com/larryweidel/?hl=en
LinkedIn: https://www.linkedin.com/in/larryweidel/
Facebook: https://www.facebook.com/larry.weidel
TikTok: https://www.tiktok.com/@bighitterscommunity

Website: https://www.davidhill.ai
YouTube: https://www.youtube.com/c/DavidHillcoach
Instagram: https://www.instagram.com/davidihill
TikTok: https://www.tiktok.com/@davidihill
LinkedIn: https://www.linkedin.com/in/davidihill
X: https://twitter.com/davidihill

Listen on Apple & Spotify:
https://podcasts.apple.com/us/podcast/the-persistent-entrepreneur/id1081069895

Subscribe, rate, and share the podcast if this episode helped you sharpen your mindset and elevate your approach to success.

Clean water shouldn't be a luxury. For millions of people around the world, it still is—until Sawyer Products steps in.

In this episode of The Persistent Entrepreneur Podcast, David Hill speaks with Kurt Avery, founder and CEO of Sawyer Products, about building a company that saves lives while running a profitable business. From insect repellents to breakthrough water filters that deliver ten years of safe drinking water for just thirty cents, Sawyer is transforming entire communities.

Kurt shares how Sawyer grew from years of early struggle into a global humanitarian force that has already impacted more than 30 million people. His journey highlights the power of generosity, strong business fundamentals, and a commitment to innovation that serves humanity first.

This conversation breaks down how to build a business with purpose, how to give even when resources are limited, and why serving others can become the engine that drives long-term success.

In this episode, you'll learn:
• How Sawyer filters provide a decade of clean water for only thirty cents
• What it takes to lead a mission-focused business
• How generosity and profitability can coexist
• Why listening to customers reveals problems they don't know how to express
• How technology and AI are shaping Sawyer's global impact
• What it means to run a company with faith, discipline, and humility

About the Guest – Kurt Avery
Kurt Avery is the founder of Sawyer Products, a company known for life-saving water filtration systems and advanced insect repellents used around the world. Under his leadership, Sawyer has helped protect more than 30 million people across 80 countries and continues to save hundreds of thousands of babies every year. Kurt is also the author of the book Sawyer Think, a guide to building better businesses and using success to empower others.

Learn More:
Sawyer Products: https://sawyer.com
Sawyer Foundation: https://sawyer.com/pages/foundation
Book: Sawyer Think (Available on Amazon)

Connect with David Hill:
Website: https://www.davidhill.ai
Facebook: https://www.facebook.com/davidihill/
LinkedIn: https://www.linkedin.com/in/davidihill
YouTube: https://www.youtube.com/c/DavidHillcoach
TikTok: https://www.tiktok.com/@davidihill
Instagram: https://www.instagram.com/davidihill
X (Twitter): https://twitter.com/davidihill

Listen on Apple & Spotify:
https://podcasts.apple.com/us/podcast/the-persistent-entrepreneur/id1081069895